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President Donald Trumps former campaign staffers claim they cracked the code for tamping down his most inflammatory tweets, and they say the current West Wing staff would do well to take note.
The key to keeping Trumps Twitter habit under control, according to six former campaign officials, is to ensure that his personal media consumption includes a steady stream of praise. And when no such praise was to be found, staff would turn to friendly outlets to drum some up and make sure it made its way to Trumps desk.
"If candidate Trump was upset about unfair coverage, it was productive to show him that he was getting fair coverage from outlets that were persuadable," said former communications director Sam Nunberg. "The same media that our base digests and prefers is going to be the base for his support. I would assume the president would like see positive and preferential treatment from those outlets and that would help the operation overall."
The staff had one advantage as they aimed to manage candidate Trumps media diet: He rarely reads anything online, instead preferring print newspapers especially his go-to, The New York Times and reading material his staff brought to his desk. Indeed, his media consumption habits were on full display during his roller-coaster news conference this past Thursday, when he continually remarked on what the media would write tomorrow, even as print outlets websites already had posted stories about his remarks.
The White House did not respond to repeated requests for comment.
Trump is also, however, a near-nonstop consumer of cable news, and his staffs efforts were not always enough to keep Trump from tweeting on topics that were far from his campaigns core message. Throughout the campaign, whatever messaging the candidates staff had planned was continually accompanied and often overshadowed by a string of feuds that played out both on and off Twitter.
But his team believed that their strategies would keep Trump from taking to his preferred social media outlet to escalate his personal or political conflicts.
For example, when Trump engaged in a Twitter war with the father of a slain Muslim U.S. soldier in Iraq, Khizr Khan, the team set up a meeting with Gold Star Mothers of Florida and made sure to plant the story in conservative media. Breitbart also wrote stories about Khan's relationships with the Democratic
Party. "We made sure that conservative media was aware of it, they connected the echo chamber," the former official said.
"He saw there was activity so he didn't feel like he had to respond," the former campaign official said. "He sends out these tweets when he feels like people aren't responding enough for him."
The in-person touch is also important to keeping Trump from running too hot. One Trump associate said its important to show Trump deference and offer him praise and respect, as that will lead him to more often listen. And If Trump becomes obsessed with a grudge, aides need to try and change the subject, friends say. Leaving him alone for several hours can prove damaging, because he consumes too much television and gripes to people outside the White House.