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[Divvy]

Or both?

This song is kind of everywhere now, and when I first heard it, I really dug it. Then I found out it was written to advertise some Jeep Renegade suv or something. I can't remember the last time an alternative song was written purely to advertise a product so this is kind of gross. Still, you can't tell from listening to the song itself, so I still think it's a good song, But honestly, everytime I hear the song now, all I can think about that stupid truck.

 

[clockworkinyou]

Feels like a Nickelback song.

Gross.

 

[bjork]

Sellout as an insult

in 2015

if you like the song, like the song.

 

[FormallyMegadrive]

Who cares why they wrote it? I love decode by paramore and I see fire by Ed sheeran and those were written for movies.

Who cares.

 

[DarkKyo]

Personally I think this song is annoying as hell. But I see no problem with liking a song just because you like it.

 

[awilliams213]

Bands struggle for years to make it big. I am happy for anyone once a song hits mainstream especially one of those songs that show up in every commercial.

 

[BigJonsson]

Ultra sellouts and annoying song

 

[squidyj]

kind of a meh song but I don't really care if it's 'sellout' or not.

 

[Divvy]

Who cares why they wrote it? I love decode by paramore and I see fire by Ed sheeran and those were written for movies.

Who cares.

Well, personally I think there's a bit of difference in creating a song for a movie soundtrack versus for an SUV commercial

Personally I think this song is annoying as hell. But I see no problem with liking a song just because you like it.

I don't either, I'm just saying it's hard to divorce the idea from the song in this case, so much so that it's making it difficult to enjoy it. It's hard to listen to it purely for the song itself without being reminded that's it's essentially a commercial.

 

[Earendil]

Who says it was written for that commercial?

 

[Divvy]

Who says it was written for that commercial?

https://en.wikipedia.org/wiki/Renegades_(X_Ambassadors_song)#Release_history

The song was written as a commercial tie-in with the release of the Jeep Renegade. It was written very quickly, just a few days after the request was sent in to Interscope Records.[2]

 

[TheAbsolution]

Who says it was written for that commercial?

OP was wrong, It was not.
It was already being worked on.

The brand has partnered with Interscope Records and built a campaign around Brooklyn-based band X Ambassadors' song "Renegades." While developing Jeep's new campaign, Fiat Chrysler chief marketing officer Olivier Francois asked Interscope Records for a song that might complement the brand's new marketing.
"Olivier came forward and challenged us to deliver a song for him that had the theme and the spirit of the new Jeep launch," said Steve Berman, vice chairman of A&M Records at Interscope Geffen. Coincidentally, X Ambassadors were working on a song that had similar themes to what Francois was looking for. "Sometimes you just get lucky in the timing of how things works. ['Renegades'] was a piece of art they [X Ambassadors] were already recording."

http://www.adweek.com/news/advertis...fect-song-launch-its-renegade-campaign-164125

 

[Femmeworth]

So fucking tired of hearing this song on the radio.

 

[Earendil]

Well then...

Spoiler

I still like the song.

 

[A Grizzly Bear]

https://en.wikipedia.org/wiki/Renegades_(X_Ambassadors_song)#Release_history

The citation for the sentence you quoted states the song was already in the works when they were approached for the Jeep tie-in.

Coincidentally, Berman said an Interscope producer, Alex da Kid, was already working on a song with X Ambassadors that nearly complete when Francois first approached the label about the Renegade campaign.

 

[Divvy]

OP was wrong, It was not.
It was already being worked on.


http://www.adweek.com/news/advertis...fect-song-launch-its-renegade-campaign-164125

The citation for the sentence you quoted states the song was already in the works when they were approached for the Jeep tie-in.

That clears things up better. Don't trust wiki I guess