It looks consolidation is acoming to the wearables space with Fitbit set to acquire smartwatch maker and multi-million-dollar Kickstarter-darling Pebble, according to a report from The Information.
The site reports that the acquisition is a small amount but theres no word on exactly how much, or indeed how little. Further, The Information said that the deal will see Pebble and its products closed down over time, with Fitbit acquiring its assets, which include intellectual property and software.
Pebble and Fitbit are yet to respond to our requests for comment, but well update you with anything we hear from them.
A source close to the company told TechCrunch that watch maker Citizen was interested in purchasing Pebble for $740 million in 2015. This deal failed and before the launch of the Pebble 2 Intel made an offer for $70 million. The CEO, Eric Migicovsky refused both offers. Our source said that Fitbit is now paying between $34 and $40 million for the company and is barely covering their debts.
https://techcrunch.com/2016/11/30/fitbit-pebble/
I love my Pebble Time and I like the Fitbit ecosystem. Could be cool. Yikes at that price though.