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[goodcow]

http://www.cubed3.com/viewnews.php?storyid=3647

SEGA Europe have announced they are opening new officers in Germany, Munich, placing Markus Wiedemann as General Manager of PR and marketing. Widemann previously worked as General Manger of Codemasters Germany and he will head SEGA’s attempt to appeal to Western gamers, particularly in Europe.

"Markus is an enormously experienced and respected individual. In the coming months, he will build up a reliable team, focusing specifically on marketing and PR to implement our extensive plans for the German 'speaking' market," Mike Hayes, President and CEO of SEGA Europe said. "Opening the SEGA Germany office was merely a question of time, it is a logical step in our growth strategy and I am delighted to welcome Markus to the SEGA team."

"SEGA's strength of brand and reputation in the industry can hardly be equalled by any of its competitors. It is a fascinating and unique challenge to help SEGA regain the recognition and market share in Germany that it deserves", Markus Wiedemann stated."Together with the strong European branch and a rapidly growing German team, we will make SEGA of Germany one of the major players in the local market".

More news on what comes from SEGA of Germany as it comes.

 

[Culex]

SEGA's strength of brand and reputation in the industry can hardly be equalled by any of its competitors

:lol

 

[Chittagong]

:lol

 

[nubbe]

At first you think it must be a joke... but then...

 

[Solid]

More Sega? Ugh, this cant be good.

 

[midnightguy]

why has Sega become the laughing stock of the industry

 

[The Abominable Snowman]

ACHTUNG!

Sega of Europe is probably the only sane branch of Sega, aside Smilebit and their string of awesome games this gen.

 

[Jared Goodwin]

why has Sega become the laughing stock of the industry

Because they make bad games?

 

[Jacobi]

Because they make bad games?

Unfortunately that's so true. And they make stupid business decisions

 

[Chittagong]

why has Sega become the laughing stock of the industry

[ ] Overhype and Underdelivery with MegaCD
[ ] 32X - nuff said
[ ] Saturn - crap 3D hardware and crap surprise
[ ] Dreamcast - great hardware prematurely abandoned
[ ] Virtua Quest
[ ] Matrix

[ ] All of the above

[ ] Something else, what: ______________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________

(continue to other side of paper if necessary)

 

[SolidSnakex]

All is forgiven

 

[8bit]

ACHTUNG!

Sega of Europe is probably the only sane branch of Sega, aside Smilebit and their string of awesome games this gen.

Seconded, SoE seem to have their heads screwed on. It's that lot that have picked up Worms, Football Manager & the Total War brands. Those aren't the actions of the usual bone headed Sega we've come to know and love.

 

[Vashu]

Love is different, we're not blind

Though, this is good news. If only they could've done it sooner and brought Gungrave O.D. over here themselves... It would receive a lot more marketing than the budgettitle it is right now.

Also, this sets the the market open for PSU, which is incredibly awesome from what I heard and read and saw...

 

[Folder]

The full, tepid release:

PRESS RELEASE – FOR IMMEDIATE RELEASE


SEGA OF EUROPE TO OPEN GERMAN OFFICE
SEGA of Germany opens its doors in April 2005


LONDON – March 31st, 2005 – SEGA Europe Ltd, today announced that on April 1st 2005, the company will open its new territory office in Munich, Germany. To head up this exciting new venture, SEGA has appointed Markus Wiedemann to the position of General Manager.
Wiedemann will manage SEGA’s marketing and PR throughout the German market with immediate effect, and will consider a sales and distribution strategy moving forward. Previous to joining SEGA Wiedemann served as General Manager for Codemasters Germany.

The opening of new offices in one of Europe’s key territories is a crucial step towards achieving SEGA’s strategic targets for the western market. The launch of the German branch underlines SEGA’s global expansion strategy, which looks to build market share and distribution throughout significant territories within Europe.

“Markus is an enormously experienced and respected individual. In the coming months, he will build up a reliable team, focusing specifically on marketing and PR to implement our extensive plans for the German ‘speaking’ market,” commented Mike Hayes, President and COO of SEGA Europe. “Opening the SEGA Germany office was merely a question of time, it is a logical step in our growth strategy and I am delighted to welcome Markus to the SEGA team”

“SEGA’s strength of brand and reputation in the industry can hardly be equalled by any of its competitors. It is a fascinating and unique challenge to help SEGA regain the recognition and market share in Germany that it deserves”, commented Markus Wiedemann, General Manager, SEGA of Germany. “Together with the strong European branch and a rapidly growing German team, we will make SEGA of Germany one of the major players in the local market”.

For further information, please contact Markus Wiedemann at the following email address -

I would like to be the first to congratulate Sega Europe on staffing up with defunct Codemasters no-marks. Hopefully they'll all steal some money and leave like the no-marks hired from Acclaim.

Sometimes, I really do wonder...

 

[evilromero]

I never thought Sega would ever become what they are today. Goddamn, I think I just got some of that Shout spray in my mouth. Ugh.

 

[Koshiro]

All is forgiven

I'm not getting my hopes up.

 

[koam]

This is an April fools joke right? ... RIGHT????

 

[Jared Goodwin]

This is an April fools joke right? ... RIGHT????

Why would it be? I'd be willing to bet that today is the start of Sega Europe's fiscal year, and it's not like Sega Germany would be so ridiculous.

 

[ram]

The full, tepid release:



I would like to be the first to congratulate Sega Europe on staffing up with defunct Codemasters no-marks. Hopefully they'll all steal some money and leave like the no-marks hired from Acclaim.

Sometimes, I really do wonder...

he he he - today codemasters germany announced, that they giving all the press work to a real marketing agency. :lol

 

[The Abominable Snowman]

This is an April fools joke right? ... RIGHT????

If it is... Worst April Fools...... EVER.

 

[MightyHedgehog]

More Sega? Ugh, this cant be good.

:lol

 

[Speevy]

Maybe Sega Germany will publish Zoo Keeper.

 

[Spencerr]

Maybe Sega Germany will publish Zoo Keeper.

:lol :lol :lol

 

[ZombieSupaStar]

Maybe Sega Germany will publish Zoo Keeper.

:lol :lol :lol

 

[Nostrildamus]

SEGA's gaining ground!
*waits patiently for the Sega of Antarctica announcement*

 

[Jotaro]

Where is Sega of Canada eh?

 

[Mike Works]

Take a company with the managerial composure of SEGA, mix it with a country with the horrific historical background that Germany has... this is not a good idea.

 

[Diablos]

Sega has made some awesome games in the past 5 years, but honestly, they continue to make poor business decisions that will only make things worse than they already are in the long run.

That being said, I wish Sega never got this bad, in terms of both money and popularity...

 

[Operations]

Maybe Sega Germany will publish Zoo Keeper.

:lol :lol :lol