IDKFA
I am Become Bilbo Baggins
This isn't my idea.
My sister and my son were having this conversation last week to think of ways to get more Gen Z and Gen Alpha into cinemas.
First, if you're not aware what this is (I wasn't) sludge content is a trend where short videos on say TikTok or YT Shorts, show two things at once — like a Family Guy clip on one side and something random (like people cutting cake or playing Minecraft) on the other.
It's designed to Grab your attention quickly keep you watching longer and trigger your brain with constant stimulation
For example
It appears to be very popular with the younger generation, so my sister and my son had this "brilliant" idea to use the same trend in cinemas to get more kids in seats.
Imagine watching Oppenheimer on IMAX, and in the top half of the screen you have the film playing as normal, but in the bottom half of the screen there's a guy cutting soap or someone speed-running Minecraft. Boom — Gen Alpha locked in. Apparently, kids would be all over this and it would boost box office numbers.
I hated the idea, but they thought of a way round this to "please boomers" where there would be special Gen Aplha screenings. In this screenings as well as the sludge content, all the lights would be on, kids could use their phones, talk, scream and "rizz it up" as they please.
I think this is a step too far, but maybe I'm too old to get it and this is the way forward for the film industry. What do you think?
My sister and my son were having this conversation last week to think of ways to get more Gen Z and Gen Alpha into cinemas.
First, if you're not aware what this is (I wasn't) sludge content is a trend where short videos on say TikTok or YT Shorts, show two things at once — like a Family Guy clip on one side and something random (like people cutting cake or playing Minecraft) on the other.
It's designed to Grab your attention quickly keep you watching longer and trigger your brain with constant stimulation
For example
It appears to be very popular with the younger generation, so my sister and my son had this "brilliant" idea to use the same trend in cinemas to get more kids in seats.
Imagine watching Oppenheimer on IMAX, and in the top half of the screen you have the film playing as normal, but in the bottom half of the screen there's a guy cutting soap or someone speed-running Minecraft. Boom — Gen Alpha locked in. Apparently, kids would be all over this and it would boost box office numbers.
I hated the idea, but they thought of a way round this to "please boomers" where there would be special Gen Aplha screenings. In this screenings as well as the sludge content, all the lights would be on, kids could use their phones, talk, scream and "rizz it up" as they please.
I think this is a step too far, but maybe I'm too old to get it and this is the way forward for the film industry. What do you think?
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