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[bishoptl]

Well, for one day.

Drew Curtis of Fark.com with some marketing genius: Curtis bid on one-day "naming rights" for Boston's Fleetcenter on Ebay, and for a $2,500, he won the opportunity to rename the arena, "Boston Garden."

Wasn't that the name of the old arena?

 

[xsarien]

Yeah. But I think the larger point is that after his one day naming, it'll go back to FleetCenter, or whatever corporation ponies up the most money.

 

[Team Rancid]

Since Bank of America bought Fleet, wouldn't BoA have the rights now to rename it? Most likely the Bank of America center? Are they the ones running the auction?

 

[theo]

They have given up their rights to name the building. The owners of the building are currently looking for a new sponsor.

I'd prefer they just call it Boston Garden, but that wont happen.