Sony collaborates with Ozzy Ozborne for new PlayStation VR2 commercial.

Marketing is a necessarily evil, "you gotta spend money to make money" as they say.

But I don't think this was money well spent.
 
Its not even on, why do commercials do that? Turn on the device at least. Any gaffer here into advertising? Can you explain why in most advertising they don't turn on the devices they are advertising?

Fun cheeky commercial though.
 
Last edited:
Makes sense to hire an older musician. He's used to using a microphone with a cord.

images
 
Marketing is a necessarily evil, "you gotta spend money to make money" as they say.

But I don't think this was money well spent.

Ozzy Osborne has sold over 70 million records worldwide. I'm pretty sure this online add will reach the demographic they're aiming for.
 
Ozzy Osborne has sold over 70 million records worldwide. I'm pretty sure this online add will reach the demographic they're aiming for.
Oh, not commenting on his status as a music legend. He's absolutely there. Just that I found this ad quite lame (and unintelligible, because Ozzy). If we're talking celeb-ads, I thought the God of War one with Ben Stiller, John Travolta and LeBron James was much better.
 
Ok ..he is 120 year old man with fucking Parkinson's
He would puke all over Sharon MOMENTS after getting this on

Can't wait for Michael J.Fox PSVR2 commercial though
 
Man I do love Ozzy and Black Sabbath, why put him in PS VR2 commercial though?

One thing that hasn't changed about advertising is that they want to burn the image into your brain. The commercial works basically because yyou spend the whole time thinking "he's the last person I imagined getting one". It's a funny situation and it sticks.
 
I feel like a high school class made this video for extra credit, it's really, really bad.

Also what are they trying to appeal to here, all the Sr citizens who own a ps5?
 
Last edited:
Marketing is a necessarily evil, "you gotta spend money to make money" as they say.

But I don't think this was money well spent.
I don't think Sony Cares, they have loads of money these days.

I'd say Kevin Buttler on PS3 era was the biggest waste, millions upon millions and Sony was almost broke.
 
I don't think Sony Cares, they have loads of money these days.

I'd say Kevin Buttler on PS3 era was the biggest waste, millions upon millions and Sony was almost broke.

To say Sony doesn't care about a crappy ad is nothing more than deflection of a valid point. Their image is extremely valuable (just think about what you have in your head about Sony, probably really good), it hurts more than you know every time you produce something poor.
This is more important than the lost value of the ad.
 
To say Sony doesn't care about a crappy ad is nothing more than deflection of a valid point. Their image is extremely valuable (just think about what you have in your head about Sony, probably really good), it hurts more than you know every time you produce something poor.
This is more important than the lost value of the ad.
The Ad seems to be a Hit amongst casuals, heck my GF loved it and she doesn't care much about games.

Yeah not my kind of ad for sure but you're trying to push an unreasonable narrative that the Ad somehow damaged Sony 🤣
 
"This is the closest I've ever been to reliving those years I took acid every single day of the week"

That should've been in the ad.
 
Last edited:
Its not even on, why do commercials do that? Turn on the device at least. Any gaffer here into advertising? Can you explain why in most advertising they don't turn on the devices they are advertising?

Fun cheeky commercial though.
For TV's and other screens it's often to retain the reflections if the screen gets inserted in post.
Sometimes the products are just show models since it's in prototype phase (this could be recorded 2 years ago or something). Sometimes it's something dumb like the famous actor doesn't like the screen on and rather has a black screen in front of his face or just a production oversight.

It's more surprising to me they didn't add the light in post.
 
The Ad seems to be a Hit amongst casuals, heck my GF loved it and she doesn't care much about games.

Yeah not my kind of ad for sure but you're trying to push an unreasonable narrative that the Ad somehow damaged Sony 🤣

It's not unreasonable at all and it happens in advertising all the time. No reason to get all defensive, Sony isn't flawless.

If its a hit among casuals, then it's failing. The target audience for $1000 worth of hardware and a mask you strap to your face to play video games is not the casuals.

That's the second reason why the ad is poorly implemented.
 
Last edited:
One thing that hasn't changed about advertising is that they want to burn the image into your brain. The commercial works basically because yyou spend the whole time thinking "he's the last person I imagined getting one". It's a funny situation and it sticks.

You can tell I'm autistic because I spent the entire time thinking "you need to switch it on first so the blue lights show all over before you can pretend to be playing"
 
Last edited:
This move is for "mindshare" dominance. His demographic doesn't care much about VR I would argue, but certainly there are dads and moms among them and they are the ones buying the consoles for their kids. And of course there are us the old kids.

Make a Messi/Neymar/Rashford/Mbappe etc one now. The most effective would be Lewis Hamilton on GT7.
 
Last edited:
Top Bottom