So, if you could talk directly with Capcom about how they have been managing communication around SFV and outline ways to improve their engagement with the community - what would you highlight?
Not talking about the game itself here; but the whole post-launch commitment to the game and the community.
I've been thinking about this a lot lately as - like most people - I think the game itself is great; but it really does feel like there isn't a clear and consistent dialogue going on as you'd expect from a game that was clearly being geared towards being a service and e-sports title with regular updates. I mean, it's been what - 10+ pages with posts asking about how exactly colours 14 and 15 are unlocked...? That's just absurd; it would take a simple tweet from Capcom to clarify that; or it should have been made crystal clear in the March update blog post... that is not the kind of thing you'd expect from DICE or Bungie when talking about updates to Battlefield and Destiny respectively (I realise the scale of the projects is different but let's not kid ourselves, Capcom are still a big publisher and should have resources to address their community, with absolutely no impact on their production / development resources for actual game fixes / updates).
In terms of communication about updates I would setup a weekly blog which would dispense information about upcoming patches and events surrounding Street Fighter V and related games. This would focus on teasing monthly content drops and iterating work on various technical issues that pervade the game.
In regards to other areas would focus on integrating tournament spectation into the actual game so as to engage all SFV users in the e-sports scene rather than just a select few with a predisposition. This would take some effort but it isn't difficult to integrate a streaming service to a video game, Naughtydog did it with Uncharted TV and MOBAs allow you to spectate live gameplay of pro players without issue. I would also use the 'events' section on the Playstation 4, to advertise all major SFV tournaments (this is good advertising too as non-owners could also use these to watch the game).
I would also increase passive engagement of non-pro players in the esports scene but incentivising spectatorship with fight money rewards. Smite does this, as you can bet 'points' on matches and depending on if your team win/lose you can be awarded with more points. Imagine if you could gamble fight money (or another currency) on tournament outcome? That would vastly increase community engagement in these events, inflating viewership for the Capcom tour.
This is somewhat unrelated but if I were Capcom I would also be looking to release a free to play version of Street Fighter V. Only Ryu would be playable, plus a free rotation, but alongside the implementation of other ideas, it would also offer an opportunity to engage a wider audience in the esports scene, which would hopefully extend to more players in the game.
At the moment Capcom should be worried about what League of Legends developers Riot Games are working on with the ex-developers of Rising Thunder. The developer know how to communicate with their game, their community, and their game and community within an esport environment. If they launch a big game, and their game is successful, the SFV esport scene will appear trivial in comparison. Pro players will drop the game because there will be more money in a game with more spectator-ship (due to better management and communication) and casual players will benefit from the games accessibility and positive channels of communication between developer and players.