Draugoth
Gold Member
Machine translation. Open to interpretation. Native Taiwanese speakers will be appreciated. Credits to Fami for Translation.
Source: https://money.udn.com/money/story/11162/7694628
It is widely rumored in the industry that Nintendo is expected to launch a new Switch this year to capture the market. In response to the pressure of global inflation and the weak yen, the price of the new product will be unprecedentedly raised. The retail price will be raised from $300 to $400, a 33% increase.
Industry sources pointed out that during the initial launch of Switch, Nintendo’s senior management formulated a core strategy of pricing the console just above cost to quickly penetrate the market, and recovering the profits through game software. This market strategy is indeed quite successful, but as a result many suppliers are under considerable cost pressure. Now as the prices of new generation product rise, the supply chains can breathe a sigh of relief.
In addition, since the Switch has never had a major hardware update since its launch, the market expects that Nintendo is likely to launch the new generation in the second half of this year, and some hardware specifications will be upgraded, including NVIDIA’s T239 processor, 8GB of RAM, 64GB of storage, a greatly improved battery life, and a screen refresh rate of 120Hz.
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