I will be buying it once I get home. How are the other games (DSiware) from this company?
The mechanics sound ingenious, how have I never heard of this developer before?
Strange and unique would be a good way to describe Goodbye Galaxy Games, AKA Hugo Smits. Each of their (his!) games are worth playing:
Flipper - This was more notable for the voxel tech than the gameplay itself but it's a charming little puzzle game where you have to navigate and destroy isometric environments to rescue your pet goldfish. Kind of rough but worth a look, was the game that put Hugo on the map.
Flipper 2 - This plays nothing like the first and is most closely a WarioWare-alike where you play as the titular (rescued) goldfish. Simple but fun.
Ace Mathician - Solve puzzles with math; literally. This is somewhat of a teaching tool, though it never really lives up to its promise as you can fumble your way through pretty easy. Had to be forgiving or else risk alienating too many gamers. Again, though, totally worth a look.
Color Commando - I haven't put as much time into CC as I have the others but it's essentially a puzzle-platformer with a paint-based mechanic. You collect different colors of paint then drop globs of it on similarly-colored monsters who are then absorbed. Think of a sentient raindrop hitting a puddle. Once their engulfed they can do strange things like pass through walls (if the paint and wall overlap), etc.
All of his games are cheap, and all of his games are interesting at the very least.