Looking at his record, he was good about 3-5 years ago. In the past 3 years, he loses all the time.
If Don Cerrone was a guy who lived in a condo named Bob Thompson, nobody would give this guy an ounce of attention.
Slap on a yee-hawing hat every 5 minutes, call him a cowboy, and play a Bon Jovi song and people get pumped, even though the guy has lost 7 of his last 11 matches. And when he loses, he gets hammered.