Six of the seven biggest Hollywood studios are continuing to push to offer movies in the home mere weeks after their theatrical debuts.
Initially, Warner Bros. CEO Kevin Tsujihara had kicked off negotiations with exhibitors by offering to cut them in on a percentage of digital revenues if they agreed to let them debut films on-demand for $50 a rental some 17 days after they opened.
Other studios, particularly Fox and Universal, felt that $50 was too steep a price to ask consumers to pay
Fox and Warner Bros., for instance, are considering making films available between 30 to 45 days after their opening, but at $30 a rental, a price they believe wont give customers sticker shock
Then theres the issue of shifting consumer tastes. Younger consumers, used to streaming services such as Netflix, are accustomed to being able to access content whenever and on whichever device they would like
ome studios, for instance, are weighing a scenario where movies could be made available for rental at a higher price as soon as they dip below a certain number of screens.
No deal is imminent. Theater owners are engaged in the talks, and theyve spent million of dollars researching consumer behavior.
More at the source: http://variety.com/2017/film/news/studios-premium-vod-early-1202013205/