Vanillalite
Ask me about the GAF Notebook
AJC
RIP a Southern legend.
Joe and Tom never imagined their company would grow to the 1,900 restaurants we have today, Joe Rogers Jr. said. They never envisioned the financial success shared by so many of their associates 61 years later.
But it always seemed to be more about the personal connections for Joe Rogers Sr.
"I'm not an executive, he told the AJC. I'm a waffle cook.
It all went back to that shack near the river in rural Tennessee.
He recalled vividly even more than a half century later how it made him feel in his moment of tiredness and hunger. It made him feel better.
"Our job, he said, is to make people feel better because they ate with us."
RIP a Southern legend.