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Mother! Crumbles With $7.5 Million, It Repeats No. 1
It continues to post terrifyingly huge numbers, while Mother! opens with a thud.
It, from Warner Bros. and New Line, expects to finish its second weekend with $60 million from 4,103 locations. That would make its domestic gross so far $218.7 million a record for the highest earning September release ever. The old record-holder was 1986s Crocodile Dundee with $174.8 million. Broken down by day this weekend, It earned $19.4 million on Friday and $26.2 million on Saturday. Sundays take is estimated to be about $14.5 million. 389 Imax screens are expected to account for just over $3 million of the films take in North America this weekend.
Overseas, It is pulling in an additional $60.3 million in 56 markets. That raises its international total to $152.6 million and the worldwide tally to $371.3 million.
Based on Stephen Kings novel, It opened last weekend with an enormous domestic pull of $123.4 million. The R-rated title, reportedly made for about $35 million, stars Bill Skarsgard as the evil clown Pennywise who terrorizes children in Derry, Maine. The rest of the cast includes Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer, Nicholas Hamilton, Jaeden Lieberher, and Jackson Robert Scott.
Meanwhile Mother! is struggling. The Paramount release directed by Darren Aronofsky is expected to earn $7.5 million from 2,368 locations. Thats an all-time low for wide releases starring Jennifer Lawrence. One contributing factor to the movies bottom line is that audiences entirely rejected it, earning an F CinemaScore. Thats despite a critical split that landed the polarizing movie a 68% on Rotten Tomatoes.
Women made up the bulk of the audience (56%), and slightly more than half of the audience (52%) was over the age of 35. The launch was driven by a marketing campaign that shrouded the R-rated movie in mystery and didnt give much away regarding plot. In addition to Lawrence, Javier Bardem, Ed Harris, and Michelle Pfeiffer also star.
Another fresh R-rated launch, American Assassin a joint production between CBS Films and Lionsgate is expecting an opening of $14.8 million from 3,154 locations. The audience breakdown was 55% Male and 29% under the age of 35. The film is an adaptation of Vince Flynns 2010 novel, and stars Dylan OBrien as a CIA black ops recruit who is trained by a Cold War veteran (Michael Keaton). The films opening is comparable to 2014s John Wick, which opened to $14.4 million on its way to launch a franchise with $43 million in domestic earnings.
We feel that were off to a very solid start, Shaun Barber, Lionsgates EVP and general sales manager of domestic theatrical distribution, said, pointing to the A CinemaScore the movie earned from the under 25 audience, and a strong September box office so far. As for plans to make the movie a franchise, he said its very early in the run and too soon to call.
Open Roads Home Again should land in fourth this weekend with $5.3 million from 3,036 locations (only a 38% drop from last weekend). The Hitmans Bodyguard, from Lionsgate, continues to stay in the top five with about $3.6 million from 3,272 spots. The rest of the top ten is made up of Annabelle: Creation ($2.6 million); Taylor Sheridans Wind River, which has now out-grossed the same directors Hell of High Water ($2.6 million); Leap! ($2.1 million); Spider-Man: Homecoming ($1.9 million); and Dunkirk ($1.3 million).
In limited release, Annapurna and Amazons Brads Status is tracking to earn $100,179 this weekend from four locations. Mike White wrote and directed the movie starring Ben Stiller as a man who is constantly comparing his life to those of his college friends. Austin Abrams, Jenna Fischer, Luke Wilson, and Michael Sheen also star in the flick, which has been generally well-reviewed (83% on Rotten Tomatoes). The film is expected to expand to 100 locations next weekend.
Amazon Studios head of marketing and distribution Bob Berney noted that fathers are really relating to the film and Stillers performance.
After a catastrophic summer of moviegoing, a strong September so far (39.4% better than last year, powered by It) leading a gradual recovery. The year to date box office is now 4.9% behind last year up from 6.5% behind at the end of the summer. The domestic box office so far this year has earned $7.9 billion.
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*click pic for full list/source*