Oh, so this is the ABPS' new marketing push? They must really be scared of the other surgeons.
You know what would be funny? If the AACS (Academy of Cosmetic Surgeons) mounted the SAME campaign but instead informed people of the dangers of "Board Certified Plastic Surgeons". After all, of the few injuries and deaths that do happen in these procedures, most are at the hands of "board certified" Plastic Surgeons. Down here in So. Fla, a place called Strax (a cosmetic surgical factory of sorts), has a few deaths every single year. Nothing but board certified Plastic Surgeons there. Most of which were do to complications that were easily avoidable had they been more interested in patient care than income.
Oh, and btw: "board certified" means nothing. It just means they were able to sit down and pass a test once every several years. It means a general base level of working knowledge, but it neither relates to any level of skill, nor does it reflect any enhanced ability. That said, anyone performing these procedures needs to know their anatomy (duh)...and the best way for someone interested in having one of these procedures is to do their homework on their potential physician. The more *experienced* the better, in most cases. But as with anything, good hands-on training, understanding of the anatomy and skill (secondary to experience) are what is most important. And hell, if the physician doing the cosmetic surgery is an Emergency Medicine physician, it's probably even better. If anything goes wrong, a Plastic Surgeon is gonna have to call 911. And Emergency Physician, not so much.
AACS must be really cutting into ABPS members' money for them to suddenly react so colorfully.
edit: and stuff like breast augmentations and tummy tucks should be done by a plastic surgeon regardless, IMO. Or under the observation of one.