wtf, is yellowtail the hot new brand or something?

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Matlock

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Last few times I've went to the grocery store, someone's buying yellowtail--and tonight some woman was buying an entire case.

wtf?

Honestly now, wtf. And these aren't just the poor 20-somethings, this is 30-40-50 year olds.
 
I was gonna say I've never heard of it but Volcom Stone was everywhere I looked recently... and then it turned out to be beer so completely irrelevant.
 
People have told me Yellowtail is the shiraz to get. Don't know why, though. I mean it's good, but the hell if I know what makes it the "best". Just give me a bottle of merlot and I'm set LOLOLOLOL take that Sideways guy.
 
Australian wine has been growin since some years ago. I don't know if its hot now but Aussie wine has been on sale here alot lately.
 
Yellow Tail Merlot and Yellow Tail Shiraz are two of the best wines you can get for $8--they aren't stellar, but if you're just looking for a glass of something to drink with your dinner after you get home from work, they're okay. I probably buy a bottle of Yellow Tail every two weeks or so for myself, but I wouldn't serve it if I were having guests over for dinner.
 
I thought this was going to be about a clothing label. I'm still trying to figure out why everyone went nuts for Van Dutch, or whatever that line of hats and shirts was from last year.
 
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