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[Eddie-Griffin]

In what might be the strangest and most all-in marketing partnership in the history of Xbox, Xbox was featured at the jumbotron at a live NBA game, where they also marketed Xbox gear, and apparently invited fans to the game itself,



Then they oddly created and displayed 10ft Xbox Series S statues across California and L.A. based on the "Starting 5" custom NBA consoles,

The statues even serve like Street Lamps, and start to light up where the power button would be (on a real console) during the night.

This is some pretty heavy collaboration, even more so than the Wo Long partnership, and possibly surpassing Oreo.

 

[Three]

In what might be the strangest and most all-in marketing partnership in the history of Xbox, Xbox was featured at the jumbotron at a live NBA game, where they also marketed Xbox gear, and apparently invited fans to the game itself,



Then they oddly created and displayed 10ft Xbox Series S statues across California and L.A. based on the "Starting 5" custom NBA consoles,

The statues even serve like Street Lamps, and start to light up where the power button would be (on a real console) during the night.

This is some pretty heavy collaboration, even more so than the Wo Long partnership, and possibly surpassing Oreo.

Why do you call them statues? Statues are models of living things. The word you're looking for is sculpture.

 

[salva]

 

[SteelCurtain 59]

It must have some effect or else Microsoft wouldn't attempt it but I'll never understand advertising like this. Are fans at NBA games going to be swayed to choose Xbox over Playstation/Nintendo because of these "statues"? Maybe I just underestimate the impact that advertising has on people (including me) but I just don't see how this is worth money for Xbox

 

[StreetsofBeige]

Really weird when they do Series S custom shells. You'd think they'd do it on Series X. Maybe doing it on S looks better due to form factor.

 

[Imtjnotu]

Microsoft marketing team....

 

[Esca]

If I didn't know better id think the series s is ms's flagship console. Seems like the x was made to be like hey guys we're next gen to

 

[Eddie-Griffin]

Really weird when they do Series S custom shells. You'd think they'd do it on Series X. Maybe doing it on S looks better due to form factor.

There's not enough Series X produced.

Also they did the Mandalorian one a couple weeks ago.

 

[Aaron Olive]

“Seeing Xbox on a Jumbotron is coolest experience ever”…..okay

Hey phil are you seeing what Sony doing with PS5 Live, hey let’s do that but with the Lakers and with our cheapest console and no games.

 

[feynoob]

Those statues

 

[OmegaSupreme]

What mailing list are you on that you get info on every single piece of Ms merch made?

 

[Spitfire098]

Partnering with the lakers this season, who are fighting for a play in spot, is kinda of on brand for Xbox

Ps: we need a real hater to go and throw a bunch of bird seeds around those boxes/statues?!?

 

[leo-j]

Kinda reminds me of the live from ps5 campaign Sony had been promoting this year.

 

[intbal]

Planning, Licensing, Permits, Design, Fabrication, Installation.
How much do you figure all that costs?

 

[reinking]

Is this what the masses want? Or, is it as cringe as I think it is? I honestly feel like I have lost perspective.

 

[Aaron Olive]

Is this what the masses want? Or, is it as cringe as I think it is? I honestly feel like I have lost perspective.

Cringe and desperation at critical mass.

 

[feynoob]

Is this what the masses want? Or, is it as cringe as I think it is? I honestly feel like I have lost perspective.

dumb and cringe.
All this money could have been used by marketing their games.

 

[Barakov]

In what might be the strangest and most all-in marketing partnership in the history of Xbox, Xbox was featured at the jumbotron at a live NBA game, where they also marketed Xbox gear, and apparently invited fans to the game itself,



Then they oddly created and displayed 10ft Xbox Series S statues across California and L.A. based on the "Starting 5" custom NBA consoles,

The statues even serve like Street Lamps, and start to light up where the power button would be (on a real console) during the night.

This is some pretty heavy collaboration, even more so than the Wo Long partnership, and possibly surpassing Oreo.

Xbox really spreading that cheddar around.

 

[Dr. Claus]

How about Xbox makes some fucking games appear instead of shitty statues based on the terrible idea of a console? At least if it was Series X, then I could be happy they are highlighting the one good decision they have made in years.

 

[Danny Dudekisser]

Really makes you wonder what that kind of marketing budget could do if it were used to fund quality games.

 

[Eddie-Griffin]

Planning, Licensing, Permits, Design, Fabrication, Installation.
How much do you figure all that costs?

Depends on how long they are going to stay up/stood up, and how much power they generated to have the lights at the top turn on for ours over night each day. Also the costs of the locations, like the ones at Venice beach for instance probably wasn't cheap just to put any objects there without even considering what the objects were.

But since it's a partner ship with the NBA, I'm sure they paid for some of the bill.

 

[Eotheod]

Ah yes, the typical "why are you doing X marketing when you should be making games!" Two completely different parts of the company and budgets drongos, plus you can't just throw money at games and make them "appear." Especially the quality that everyone is so feverishly lashing at Microsoft for, that shit takes years to make.

 

[Daneel Elijah]

This feels like " I exist!!!" kind of marketing. I wouls love for Xbox to do this in other countries like some european capitals. But they should be beyond that in the US I think?

 

[3liteDragon]

People are not gonna be able to tell those statues are Series S consoles lol.

 

[A Most Virtuous Cat]

All this for the Series S lmao

 

[That Damn Kid]

 

[Indyblue]

Microsoft will do anything to promote Xbox except release games.

 

[MrTroubleMaker]

 

[ParaSeoul]

Microsoft leaning into the series s,presumably because the series x is underperforming sales wise.

 

[Thebonehead]

I'm not lying, I'd take one of those home in an instant..

Fuck those shitty Xbox series s though.

 

[Moses85]

Who approved this shit and thought this is good marketing

Microsoft still has to much money to waste..

BUT they had to fire employees, some month ago.

Top, top Company

 

[TheGodfather07]

Microsoft need to go back to 360 era marketing. They were so good at it back then, compared to now.

 

[Moses85]

dumb and cringe.
All this money could have been used by marketing their games.

Which Games?

 

[Havoc2049]

This isn't that much of a stretch really. The Crypto.com Arena and Microsoft Theater (concert venue) are all part of the LA Live Plaza. Every time you go to a Lakers, Clippers or Kings game, you are inundated with Microsoft, Windows, Office and Xbox marketing, banners, etc. There's even an Xbox walk of fame there.

 

[RoboFu]

I'm not lying, I'd take one of those home in an instant..

Fuck those shitty Xbox series s though.

Kidnapping is a crime you know…