yet another Reggie interview: this time with Game Informer's Billy Berghammer

xexex

Banned
I guess this is pre- Iwata keynote. so it's already 'old'. and again, sorry if already posted.

IMG_3197.jpg


Yesterday, Game Informer Online Managing Editor Billy Berghammer got a chance to sit down one-on-one with Reggie Fils-Aime, Nintendo's vice president of sales and marketing, to ask him about the Revolution, theDS, and the GameCube. And, given his notoriety after last year's E3, he's got plenty to talk about.

Reggie Fils-Aime and Billy Berghammer strike a scary pose

GI: Will the Revolution be using the same partners that you used for the GameCube?



RFA: Yes, but we learned from the GameCube. And by that I mean that as you look at the space and what’s required, we certainly acknowledge that in terms of driving innovation and gameplay, there are things that we believe that we need to do out of the box, that we will do out of the box, that we certainly didn’t do out of the box.



GI: Are there any other hardware partners you’ll be working with outside of IBM and ATI?



RFA: That won't be disclosed at Iwata-san’s speech. There are other partners, but we won’t be disclosing them tomorrow.



GI: We’re big Nintendo fans and have been for a long time. But one thing that has us concerned is that you mentioned that Iwata-san is going to comment on getting not only the casual gamer, but also the core gamer. We have to admit, we’ve been pretty disappointed in some of the strategies and decisions that Nintendo has made, especially in terms of promises made for the GameCube that never became a reality. What is Nintendo doing to get those core gamers, like us, back?



RFA: I can’t speak to the GameCube experience. I wasn’t here at the time. Frankly, when I came aboard a lot of people wanted to tell me about it and my perspective was it’s history. Unless it’s going to move us forward, I don’t want to talk about history. Let’s move forward in where we need to go and what we need to do. As I look to the future, what we need to do with our next systems is clearly articulate what it is we’re trying to do and who we’re going after. Second, we need to be clear that we can’t do this ourselves. We can make great Mario and Zelda games, but we need to have the full support of third parties. Thirdly, we need to recognize what are our strengths and play to those. That’s the focus. We’re pushing the envelope with all of our conversations with third parties. We did that with DS and we’re doing that with Revolution. We’re going to continue to drive that aggressively. And what we’re going to focus on is bringing innovative gameplay to the marketplace. We think we do that better than anyone else. That’s the focus.



GI: You just mentioned that the GameCube is history. The N64 seemed to have a very “fizzled” end to its lifecycle. How much more are you planning to focus on the GameCube?



RFA: We’re still focused on the GameCube. The fact that we’re launching Zelda on the GameCube is a good example. It could have been easy decision to move that over to Revolution. But, the right decision was to launch it on GameCube. And, it’s going to be a hit and will be a multi-million seller. It’s going to be the hit of the holiday season. We have a couple other great games that we’ll talk about at E3 that we’ll be launching in the first quarter. We’re certainly not abandoning the GameCube, and we believe that there’s still a lot of opportunity left there. And, we’re going to be doing some things to actively support it up until the launch of Revolution, and frankly, beyond. We think it has a role to play beyond Revolution.



GI: The hits for the GameCube have been few and far between. There’s hasn’t been that many releases and many people undoubtedly dusted off their GameCubes for Resident Evil 4. Why is there a lack of GameCube, DS, and GBA software?



RFA: Let’s focus on the GameCube. I think that if the consumer put away their GameCube for some time and missed out on some pretty darn good titles like Pikmin 2 and the latest installment of Paper Mario, that’s a shame. Metroid Prime 2: Echoes was an excellent game. I think it may have been caught up in the hooplah of some other competitors’ titles, but it’s a fantastic game. The graphics, the gameplay, it’s all great. Certainly, Resident Evil 4 is a huge, huge hit, and we’re thrilled, between us and Capcom, that was so. There will be a number of new titles coming to the GameCube. Donkey Kong Jungle Beat is huge fun. We hear the comment from people as to “where are the hits?”, and we’re working hard to make sure that they come at a very strong and measured pace. The same is true for the DS. We were initially criticized for not launching with WarioWare, but we had insight into our own development calendar and knew that we needed to hold on to that game until February. And, it’s done quite well for us. We have a couple of games releasing in March, too, that will do OK. They’ll be against a younger part of the demographic. And then we have Need For Speed: Underground 2 that will help go after the core gamers. So part of what we’re charged with doing is releasing these games at a measured pace to keep the business flowing. But, I would love to have twice the number of titles that we have.



GI: Iwata-san is going to be talking about taking the Nintendo DS online. We have GameCube broadband adapters and frankly, it hasn’t been used for anything. And, Nintendo’s stance on the GameCube online was that the company never saw it as being profitable. Will we ever see the GameCube go online or is that never going to happen? And, why do you feel DS is the right console to go online?



RFA: First off, we believe that the DS can create a fantastic online experience. That’s why we committed the developments tools for that to happen, and that’s why we went down the path to creating the infrastructure to bring that to life. I think that what you see with DS that you didn’t see with GameCube is that you’re seeing the full resources of Nintendo go after that proposition to bring it to life. We didn’t do that with the GameCube. What was there? One or two games that came out? That’s what’s different. What I think is driving this is the recognition that we’ve always been about having a sense of community and we didn’t deliver that broader sense of community with the GameCube. And, I think there’s an acknowledgement that that was a mistake. We’re making sure that we’re not going to have that mistake again with the DS, and as you’ll see, we’ll also be making some announcements about Revolution. We are taking wireless Internet capability very seriously.



GI: Touching on third party support, we were a bit mixed on some of the EA releases for the DS. When you look at what they’re doing for Sony’s PSP, you see that they have a full part of their company solely dedicated to developing for that platform. Why is there that discrepancy? Why do you think they’re going so head-on into PSP development? True, they’re still developing for the DS, but not on the same level of the PSP.



RFA: If you look at the games coming out on the PSP, in many ways they’re ports of the console experience. There’s not a lot of innovation and there’s nothing really new, versus our task for the licensee in figuring out how to integrate things like two screens, a touch-screen, and voice activation into their games. It’s a more challenging proposition and I think that’s what drives the difference between titles from one developer to another in terms of DS versus PSP. It’s not a lack of passion. I heard it first-hand myself over the last couple of days. Our developers are quite passionate about the DS. I just think that the challenge in that is creating the great content to bring that to life.



GI: EA has really stepped up as the “big boss” role among third parties. But, you’re made some great deals with them integrating Nintendo features into their games, such as having Mario and his friends in NBA Street V3 for the GameCube. Traditionally, though, sports titles haven’t sold very well on the GameCube. GameCube owners like the Mario, Zelda, and Donkey Konga kinds of experiences. Why wasn’t EA allowed to use more recognizable Nintendo characters in their games earlier?



RFA: First off, I’d be remiss to say that for as strong as a relationship that we have with EA, we also have strong relationships with Activision, THQ, and all of the other big Western and Japanese developers. We’re looking to drive that more and more and it’s a critical part of our corporate mission to drive that forward. With EA, they came to us with a unique opportunity to do what they did. We’ve signed and announced relationships in the past that we’re doing similar things with THQ. We embrace the idea of utilizing our content in partnership with licensees to create a better gaming experience for our platform holders, and we’re going to do more of that. I think, frankly, it’s a great way to utilize what we have done so well in terms of building our core franchises.



GI: A lot of GameCube owners wanted online, but instead they got the focus of connectivity. A lot of games wanted an analog stick on the next Nintendo portable, and they didn’t get it. And, there hasn’t been a new Smash Bros. title yet, and that’s the best-selling game on the GameCube. We’re all for innovation and creativity, but why not give gamers what they really want?



RFA: That’s a fair question. I’d love to see the next Smash Bros. come out on any platform. I hear the point, too, on the analog stick versus the D-pad on the DS, but there are some technical reasons why those things happen. But, I’ll say this. I do think that part of what I bring to the company is a focus on listening to consumer and bringing them what they want. If you look at what we did on the DS, for example, launching prior to the Thanksgiving Day rush versus being second or third into the market after a Japanese launch was the right thing to do for the Western marketplace. The pricing was right and the pack-in of Metroid Prime: Hunters was the right thing to do. I think that this is one area where the Nintendo fans needs trust us in that we’re going to be doing more and more of what’s right for the gamer. And again, I think you’ll see a bit of that during Iwata-san’s speech.



GI: We hear your point, but it appears that the GameCube seems to be becoming another N64. To be frank, Nintendo fans like ourselves want to believe again.



RFA: And you know what, it’s our responsibility to give not only the Nintendo fan, but also the Microsoft and Sony fan, reason to believe that what we’re bringing to the market is great product. That’s my focus; believe me. When I made some tough comments at last year’s E3, it really was to signify that this is a new company. This a company that, in my view, is much more focused on all the gamers, both casual and core. And, it’s much more focused on the marketplace realities. And, it’s much more focused on what needs to be done to win in the marketplace. I think that’s what fans want to see.



GI: How many Nintendo DS units do you think you’ll need to sell to feel successful?



RFA: You know what, we’re going to have sold, by the end of March, about 2.5 million units. That’s 2.5 million in the span of about three months and a couple weeks; that’s pretty darn good. The fact that it’s been largely incremental and our SP business hasn’t fallen off, that shows great performance. From my standpoint, I think we’ll have a stellar year on the DS as well as a stellar year on the SP.



GI: But what about when you compare DS to SP sales numbers, as well as the launch of the SP? What happens when you release your next GBA?



RFA: Our numbers on DS are quite strong. And if you look at it on a revenue basis compared to the launch of the GBA, the DS is more and holding its own. So, we are quite pleased and we’re going to keep driving both the DS and the SP. This product has a lot more room to run with.



GI: There has been lots of speculation about the Revolution. One thing that seems to really be a hot topic is the console’s controller. There’s talk about issues with third party development for the Revolution because there might not be an analog stick and there may be one big touch-screen. But, that’s to say that having a touch-screen would end up having a highly configurable button setup. And, we’ve also heard that this could cause some problems in porting titles across platforms because the PS2 and the Xbox both have a similar button layout and could result in having to use separate development teams for Revolution titles. So, it is always a good thing to be different from everyone else?



RFA: First, we Iwata-san won’t be talking about the Revolution controller during his speech; that information will probably come at E3. We have always been innovative in terms of controllers, and believe that we’re going to continue to push that envelope for Revolution. Whatever we do, we’re going to make it simple for the developer to create for. We have to. So, that’s our responsibility. What we can’t do is limit our imagination and innovation just because our competitors aren’t going in that direction. What we have to do is push out, but also make it easy for developers to create great games for our platform. In my view, that’s the right solution, not to pull back on our own ideas just because neither Sony or Microsoft has thought about it. But believe me, whatever we do, we’re going to make sure developers can make great games for it. We have to.



GI: Will the Revolution release in 2005?



RFA: No.

http://www.gameinformer.com/News/Story/200503/N05.0310.1407.55454.htm
 
Another good Reggie interview. I hope to God this guy has as much influence at Nintendo as he seems to right now..
 
Billy is short and ugly and sweats a lot.

Great interview though. I like that Reggie hints towards more space for Revolution games. Hopefully that means at least DVD-9.
 
God's Hand said:
Great interview though. I like that Reggie hints towards more space for Revolution games. Hopefully that means at least DVD-9.

I'm not sure if he was referring to disc capacity. I think when he said space he was talking about the more abstract "videogames space", "entertainment space" etc.
 
How many times did Reggie and Iwata mention Apple last week?

Not this interview but I can't help thinking about how they both talked about Apple maybe its just the Nintendo+Mac fan in me. hmmm
 
bune duggy said:
you know, I would be more impressed with his words if he didn't work for NOA. NCL, yeah, but not NOA.

I guess this wraps round on the whole influence thing too. But so far so good..it's not like he's out of step with what Iwata's saying, in terms of the bigger picture anyway, he's just adding a bit more detail here and there and throwing in the odd swear word where needs be ;)
 
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...


Gahiggidy: First off, I'll get right to the heart of the matter...what everyone wants to know, what are the buzz is about...Is the Revolution going to play holograms?


Reggie: [Laughter] Some people certainly have active imaginations. Nintendo fans are no exception. We like that about you guys. I know the wait is long and you don't have much to go on in way of details... but E3 is only a short couple of months away.

Gahiggidy: So you are not denying that Nintendo Revolution will be, in fact, the words first hologram player?

Reggie: Sure, whatever you say.

Gahiggidy: Well, that's all the questions I have. I want to thank you for taking the time to sit down and give us a peek at what's next for Nintendo.

Reggie: Okay?

That's how you do it, folks. That's what you call "videogame journalism".
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...




That's how you do it, folks. That's what you call "videogame journalism".

:lol
 
Smiles and Cries said:
How many times did Reggie and Iwata mention Apple last week?

Not this interview but I can't help thinking about how they both talked about Apple maybe its just the Nintendo+Mac fan in me. hmmm
iPod is kryptonite for Sony.

Since the DS clearly wasn't designed to be a great music player, it makes sense for Nintendo to promote iPod as a good DS counterpart and a better alternative to PSP.
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...

Gahiggidy: First off, I'll get right to the heart of the matter...what everyone wants to know, what are the buzz is about...Is the Revolution going to play holograms?


Reggie: [Laughter] Some people certainly have active imaginations. Nintendo fans are no exception. We like that about you guys. I know the wait is long and you don't have much to go on in way of details... but E3 is only a short couple of months away.

Gahiggidy: So you are not denying that Nintendo Revolution will be, in fact, the words first hologram player?

Reggie: Sure, whatever you say.

Gahiggidy: Well, that's all the questions I have. I want to thank you for taking the time to sit down and give us a peek at what's next for Nintendo.

Reggie: Okay?


That's how you do it, folks. That's what you call "videogame journalism".

haha :lol
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...




That's how you do it, folks. That's what you call "videogame journalism".

:lol Ah Gahiggidy, you've been missed.
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...




That's how you do it, folks. That's what you call "videogame journalism".
:lol
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...




That's how you do it, folks. That's what you call "videogame journalism".

:lol
 
Gahiggidy said:
Frankly, all these interviewers suck. They should let me have a go at Reggie, I'd have exactly the right questions to ask...




That's how you do it, folks. That's what you call "videogame journalism".

I forgot to laugh.
 
PizzaFarmer said:
iPod is kryptonite for Sony.

Since the DS clearly wasn't designed to be a great music player, it makes sense for Nintendo to promote iPod as a good DS counterpart and a better alternative to PSP.

iBoy. I can see it now. U2 will do the music for the next gen of Pokemon games. Actually, that sounds pretty cool.
 
billyisgay9wv.jpg


he looks like a big warm huggy bear, he's a great face for nintendo,
not a shrp chiseled ugly looking suit that cant connect on the level of all people in the mainstream and casual.

he looks like a fun not depressant character, and a character he is. thats what gaming should communicate, not cold industrial drivel.
 
GI: You just mentioned that the GameCube is history. The N64 seemed to have a very “fizzled” end to its lifecycle. How much more are you planning to focus on the GameCube?


RFA: We’re still focused on the GameCube

I stopped reading here. :/
 
Travado said:
I stopped reading here. :/
Somehow I doubt the validity of that statement though.. I mean, there isn't the usual Reggienthusiasm behind it. I honestly think they will phase out the GC quite quickly next year based on the tone. <-- That might be shitty for some I guess, but I want them to just bring on the Revolution.
 
Top Bottom