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Draugoth · 2026-03-10T17:49:09+0000

YouTube viewers watching on TVs may soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on its television app.

The change means some ads that previously allowed users to skip after a few seconds will instead run the full half-minute with no option to bypass them except for subscribing to YouTube Premium.

According to Google, the update is aimed specifically at YouTube's TV experience, where viewing habits more closely resemble traditional television. Google says the longer ad format is designed to help advertisers reach audiences who are watching content in a more relaxed, living-room setting.

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Artistic · 2026-03-10T17:50:37+0000

What if you pay for YouTube TV?

Fake · 2026-03-10T17:51:07+0000

ADblock for life.

Bojji · 2026-03-10T17:51:38+0000

Hahahaha, motherfuckers. I guess my beloved Brave will save me from this bullshit, too bad my mother watches a lot of youtube on her tv...

winjer · 2026-03-10T17:52:23+0000

Talk about enshitification of a service. Youtube is a prime example of that.

Unknown? · 2026-03-10T17:54:18+0000

Freetube for PC. PipePipe for Android.

Bojji · 2026-03-10T17:55:58+0000

winjer said:
Talk about enshitification of a service. Youtube is a prime example of that.

Trogdor1123 · 2026-03-10T17:58:55+0000

I need someone to make a way to block the ads on an Apple TV.

AJUMP23 · 2026-03-10T17:59:08+0000

Artistic said:
What if you pay for YouTube TV?

Completely separate service.

winjer · 2026-03-10T18:07:32+0000

Trogdor1123 said:
I need someone to make a way to block the ads on an Apple TV.

Probably better to use something like a Pi-Hole to block all ads on your home network.

HRK69 · 2026-03-10T18:09:06+0000

I rarely watch YouTube on my TV, but when I do it's an ad every ~7 minutes. It makes the whole thing unwatchable. I didn't think they could make it worse, yet here we are

Gp1 · 2026-03-10T18:09:29+0000

Smarttube, at least while it lasts.

Celcius · 2026-03-10T18:25:45+0000

The ads on Youtube these days are AI slop too. This sucks.

SomeNorseGuy · 2026-03-10T18:33:18+0000

I got gifted YT premium by my brother in law. Transforms the whole experience on TV ...but still way to expensive for me to pay for it myself.

Zacfoldor · 2026-03-10T18:34:56+0000

Celcius said:
The ads on Youtube these days are AI slop too. This sucks.

We're algorithm bros! I never get the car stealership commercials either, just the AI. It's because of who I am. Because of who we are.

Unbreakable Kimmy Schmidt Titus Burgess GIF by NETFLIX

Tomorrow · 2026-03-10T18:35:37+0000

They got me to pay for Premium.

YouTube Music and no ads on videos for the exact same price as Spotify. It's a no brainer.

Zacfoldor · 2026-03-10T18:36:58+0000

Tomorrow said:
They got me to pay for Premium.

YouTube music and no ads for the exact same price as Spotify. It's a no brainer.

Artistic · 2026-03-10T18:43:52+0000

Tomorrow said:
They got me to pay for Premium.

YouTube Music and no ads on videos for the exact same price as Spotify. It's a no brainer.

YouTube Music as a music streaming app is terrible.

uncreativename · 2026-03-10T18:44:55+0000

Their practices with ads are so greedy. One of my grandmas has advanced dementia, and the PSW would leave music playing on Youtube TV a lot of the time. Youtube must be able to sense when no one is interacting with the TV for long periods, and sometimes they really push their luck. They'd insert literally half an hour long infomercials in there. Imagine if that sort of thing was unskippable lol.

As for me I use an adblocker.

DeepEnigma · 2026-03-10T18:48:17+0000

Magic Carpet · 2026-03-10T18:52:54+0000

Hoping I can still hit the refresh button to get a different ad. I see the same 6 played over and over.

Angry_Megalodon · 2026-03-10T18:53:52+0000

Tomorrow said:
They got me to pay for Premium.

YouTube Music and no ads on videos for the exact same price as Spotify. It's a no brainer.

Literally.

LordCBH · 2026-03-10T18:55:51+0000

Fuck youtube.
Fuck Google.

Fbh · 2026-03-10T19:10:56+0000

Isn't it already the case though?
I watched some stuff on the Youtube app on my TV some months ago and it's borderline unusable.
Open any video and your are hit with a 30 seconds ad that you can only skip after like 20 seconds but that sends you into another ad which you are allowed to skip after 5 seconds. Then as you are watching not only is it constantly stopping to show you more lengthy unskippable 20+ seconds ads, but like half the time when you skip forwards or backwards in the video it also hits you with an ad.

Trogdor1123 · 2026-03-10T19:24:16+0000

winjer said:
Probably better to use something like a Pi-Hole to block all ads on your home network.

I've always wanted to that. Is it tough?

SomeNorseGuy · 2026-03-10T19:26:15+0000

Tomorrow said:
They got me to pay for Premium.

YouTube Music and no ads on videos for the exact same price as Spotify. It's a no brainer.

Here it's 169 NOK (≈$17.5) per month. Not even close to worth it IMO. I could see myself biting at max $7.99.

There were talk about Youtube Premium Lite coming here aswell, but so far ...nada.

On PC and Android it's a non-issue thanks to ad blockers, Brave, etc.

Sinozen · 2026-03-10T19:26:43+0000

Out of all of these subscriptions YouTube is the most worthwhile IMO. It's just that we've been given a free service with minimal ads for so long we're spoiled.

I watched nothing but Youtube all weekend and the content is better than anything I would have found on cable TV.

winjer · 2026-03-10T19:29:46+0000

Trogdor1123 said:
I've always wanted to that. Is it tough?

Depends on your skill level.
But there are plenty of tutorials to help out.

poppabk · 2026-03-10T19:55:38+0000

Fbh said:
Isn't it already the case though?
I watched some stuff on the Youtube app on my TV some months ago and it's borderline unusable.
Open any video and your are hit with a 30 seconds ad that you can only skip after like 20 seconds but that sends you into another ad which you are allowed to skip after 5 seconds. Then as you are watching not only is it constantly stopping to show you more lengthy unskippable 20+ seconds ads, but like half the time when you skip forwards or backwards in the video it also hits you with an ad.

I wonder how any of you would have survived in the pre DVR terrestrial TV days.

Fbh · 2026-03-10T20:15:12+0000

poppabk said:
I wonder how any of you would have survived in the pre DVR terrestrial TV days.

I lived through those days. It sucked, but back then it was the only thing we knew so it didn't bother us as much.
Though it's also why stuff like Youtube, Gametrailers, Newgrounds, etc were so appealing once they became available

LordCBH · 2026-03-10T20:31:41+0000

Be youtube
Make a generally great service
Get bought by google
Continue operating a relatively great service
All competitors shut down
Enshittify the service to hell

Bojji · 2026-03-10T20:51:15+0000

LordCBH said:
Be youtube
Make a generally great service
Get bought by google
Continue operating a relatively great service
All competitors shut down
Enshittify the service to hell

This is MO of most digital platforms.

user friendly · 2026-03-10T21:02:17+0000

Fbh said:
Isn't it already the case though?
I watched some stuff on the Youtube app on my TV some months ago and it's borderline unusable.
Open any video and your are hit with a 30 seconds ad that you can only skip after like 20 seconds but that sends you into another ad which you are allowed to skip after 5 seconds. Then as you are watching not only is it constantly stopping to show you more lengthy unskippable 20+ seconds ads, but like half the time when you skip forwards or backwards in the video it also hits you with an ad.

It would be ok if it were based on how much actual time you watch.

Billbofet · 2026-03-10T21:03:26+0000

These ads actually make me resent whatever the product is that is being advertised.
Especially after seeing the same ad for the 30th time.

SJRB · 2026-03-10T21:03:38+0000

Artistic said:
What if you pay for YouTube TV?

It literally says in the OP that Youtube Premium won't have ads.

MrCunningham · 2026-03-10T21:16:15+0000

I haven't seen an ad on youtube in well over a decade. The day that I am forced to watch one is the moment that I stop using the service.

RCX · 2026-03-10T21:17:27+0000

Newpipe. Always and forever.

Saber · 2026-03-10T21:25:26+0000

The more barriers you force on people the more ways they create to circunvent that.

wondermega · 2026-03-10T21:36:31+0000

Artistic said:
YouTube Music as a music streaming app is terrible.

I can't imagine how it could be much better? What's the issue with it?

Boss Mog · 2026-03-10T21:36:39+0000

Not sure why, but I don't get any ads at all on my Google TV Streamer 4K when watching Youtube as a guest.

Artistic · 2026-03-10T21:49:50+0000

SJRB said:
It literally says in the OP that Youtube Premium won't have ads.

YouTube Premium literally isn't YouTubeTV.

Artistic · 2026-03-10T21:52:17+0000

wondermega said:
I can't imagine how it could be much better? What's the issue with it?

From my short time of using it, it has the music videos as the song selection and gives you access to use/listen to music without being in the app.

I was a big YouTube Premium/Google Play Music when it was bundled as one. I stopped once they split the services.

OccasionalPoster · 2026-03-10T22:39:17+0000

Trogdor1123 said:
I need someone to make a way to block the ads on an Apple TV.

That would be the greatest discovery of the last 10 years.

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