So basically services like PS+ or that MS pendant (sorry, forgot the name) are now getting content pulled away from them that is put into a separate subscription? I don't really like that idea, this could get rather messy if other publishers follow.
Exactly. A per device subscription service is convenient, a per publisher service is a mess and it will add up if you subscribe to multiple publishers services. The only advantage is that the user can choose which publisher to subscribe but that is limiting.