Well, it's an IP that Sony is publishing, in the same way that Sunset Overdrive is an IP that Microsoft is publishing.
In both cases, you could argue that both developers would have found a publisher to back the game, but both 1st parties wanted the game exclusive to them.
Moneyhats were involved, they were just pre-emptive, so nobody could complain about them.
I was talking about people comparing Rise to Bloodborne. I understand the point about Sunset Overdrive.