It's irrelevant.
Price is more to do with the manufacturing process and APU size, not graphical power.
Xbox One price cut by £20 in the UK Now £329.99 - even White Sunset Overdrive bundle
- Thread starter mocoworm
- Start date
It's irrelevant.
Price is more to do with the manufacturing process and APU size, not graphical power.
They're not going to sacrifice profit, especially when you consider Playstation is Sonys only division that's making them money at the moment. Sony just lost 1bn dude. Whether the X1 gains any ground is irrevelent to Sonys bottom line.
definitely with retailer discounts, not sure about official. If MS were thinking they'd be at £299 wouldn't they do one big discount to have more impact? We're almost in October already so the window for any second cut is limited.
All it takes is one Holiday period of complacency to let a competitor back into the race, and looking at Sonys lineup for this holiday period, it isn't particular good.
I think a combination of Halo, great deals for Cod and Fifa, unique games like SO will see MS close the distance at least in NA and the UK. Europe will remain the same. Sony can't afford to take part in a price war, and you can expect MS to get very aggressive this Christmas.
Impeccable
Member
SO mainstream system seller? I would be hugely surprised...
Okay well, it's nice to have dreams.
Glorified G
Member
Profit is not hardware alone, it's in software too. Losing marketshare in hardware shrinks software sales. You think Sony would ever want to lose having majority sales of the biggest games? EA and Activision putting Destiny and FIFA on PS4 isn't free for them.
Majority of the lineup of both consoles are identitcal. Saying one console lineup isn't particularly good and propping up another is pure fanboy talk. Nobody is going to care about SO over AssCreed or FarCry 4 because of who is publishing them, outside of forums.
MS have a strong Q4 lineup, Sony have a strong year-round lineup. They don't ignore the first half of the year like MS seem to do. I actually quite like that spreading out of releases.
Here's a story about Nintendo UK, and how they missed a market, from back in the N64 days.
I was working for a medium sized but high profile media buying agency right at the start of the first dotcom boom. We were asked to pitch for Nintendo's UK business which at the time was the N64 launch. I got pulled onto the pitch team as I was known to like vids games, and had won a couple of pieces of web business.
We put together a media plan not a million miles away from the targeting Sony used for the PS1 - same audience segment, same approach going via event sponsorship, magazine & some e-media (as it was known then). In doing so we stretched their money out a lot further, would have reached their maturing core audience etc.
They ended up buying a load of TV spots, launched at a high price point (all things we said they shouldn't do) and while not a flop, OT was the raging success it could have been. S
From that point I realised that they just didn't take the UK seriously as a market.
I was working for a medium sized but high profile media buying agency right at the start of the first dotcom boom. We were asked to pitch for Nintendo's UK business which at the time was the N64 launch. I got pulled onto the pitch team as I was known to like vids games, and had won a couple of pieces of web business.
We put together a media plan not a million miles away from the targeting Sony used for the PS1 - same audience segment, same approach going via event sponsorship, magazine & some e-media (as it was known then). In doing so we stretched their money out a lot further, would have reached their maturing core audience etc.
They ended up buying a load of TV spots, launched at a high price point (all things we said they shouldn't do) and while not a flop, OT was the raging success it could have been. S
From that point I realised that they just didn't take the UK seriously as a market.
Nah not mainstream, far from it. I think it will be a great wom style game though.
Hmmm...
Lmaooo so you are saying XB1 will sale -
NA - 700k+ units that what PS4 will sale
UK - 400k+ units that what PS4 will sale
When Sony dropped the price of the PS3 back in 2009, MS never responded. Why did you think that was? It's because they were in a great posistion and did not need to respond, even though thier nearest rival went on to close the distance by 3m. It's a case of vice versa here.
I think it's quite amusing how you are constantly wrong with your Sony ~informations~.
Yoshi
Headmaster of Console Warrior Jugendstrafanstalt
It's not like you'd be getting the same package for 100 pounds less now than at launch. You don't get Kinect with it and going by the US price for Kinect bought separately, buying Xbox One + Kinect hasn't become cheaper yet (using the official prices). If you bought an Xbox One with Kinect at launch, you should still be able to get at least 50 punds back by selling Kinect (judging by German used prices), so you've only lost 50 pounds + whatever retailers sell the system under the rrp. Regarding RRP, Xbox One didn't drop too much in its first year.
Cthulhu_Steev
Member
Your UK gaming history sounds very different to my 40+ experience
is there any evidence to suggest the price drops are helping increase sales...or are they simply in place to maintain a steady slow-widening gap (ie so sales don't flat-line) in the hope that a)they don't upset those who parted with more money earlier) and b) halo saves the day?
£329 RRP = generally ~5-10% cheaper if you shop around
Handy Fake
Member
Hmmm...
Lmaooo so you are saying XB1 will sale -
NA - 700k+ units that what PS4 will sale
UK - 400k+ units that what PS4 will sale
Yea, $1bn in losses dude. That's how much they've lost. When that happens, you don't go on to interfere with a profitable division which will then lose you more money in the process.
Astro Racer
Banned
Try using the Black Theme. It may help your bleeding problem.
I bet the Dreamcast really wishes that were true.
kind of like the insignificant overclock and the insiginficant extra resources due to dropping kinect 2...I guess they're hoping all these little things add up!
justsomeguy
Member
Consumer wins.
Astro Racer
Banned
The Dreamcast wasn't a real console. It was a figment of our imagination, conjured up by dreams and wishes. The only reason it died was because gamers stopped dreaming.
£20 less powerful.
Even though this is a drop, there has been better deals for a long time around or for that price with more than one new game.
I think Xbox One has a decent amount of appealing games and more soon but people are not biting, the price being the same as the known more powerful PS4, possibly being under that price gives off the right value, could be a test for MS. Do people just hate Xbox One and no small cut will change their mind. Do all their friends have a PS4 so why be different early on, 360 got a huge leg up with multiplatform gamers this way.
Slim relaunch at a good price with a bigger selection of IP is what I'm waiting for, in no rush and don't feel like paying a premium for something I don't like much at the moment and think was a half baked rush job.
Even though this is a drop, there has been better deals for a long time around or for that price with more than one new game.
I think Xbox One has a decent amount of appealing games and more soon but people are not biting, the price being the same as the known more powerful PS4, possibly being under that price gives off the right value, could be a test for MS. Do people just hate Xbox One and no small cut will change their mind. Do all their friends have a PS4 so why be different early on, 360 got a huge leg up with multiplatform gamers this way.
Slim relaunch at a good price with a bigger selection of IP is what I'm waiting for, in no rush and don't feel like paying a premium for something I don't like much at the moment and think was a half baked rush job.
So... Microsoft loses?
Sony isn't really losing that much money, they're losing value in their assets. That would be their mobile and communications division. That's terrible for many reasons but they're not really making a huge operating loss, which you seem to be suggesting.
People have been saying what you've been saying for ages. Some people believed that Sony would put out a mass market $200 console, because they have no money for manufacturing and R&D, yet that never happened. The same people said that Microsoft would put out a console that would be far more powerful and capable than the PS4 yet the complete opposite happened. What really happened is that their gaming division spent quite a bit of money to get where they are. As a matter of fact, I believe their marketing costs in the United States are larger than Microsoft's. If Sony needs to price cut, they will absolutely do so. The reality is that the PS4 is not the PS3 and any small price cut to compete with the Xbox One can be recouped via accessories or software sales.
At the end of the day, Sony divisions seem to do what the fuck they want and I honestly believe the SCE will continue with that Sony tradition. There's reason why there's zero synergy between Sony products.
You know what must hurt Microsoft, Xbox Live Gold subscriptions decreasing.
Hypothetical here but you can quite easily get 12 months for as low as £22 which makes me think they are desperate to keep subscribers. You would be mad to pay MS £40 and always found something for £30-35 but prices have tumbled so low now.
If dedicated 360 users are jumping to PS4 and plus while Xbox One sales aren't so great, that is a lot less revenue.
Hypothetical here but you can quite easily get 12 months for as low as £22 which makes me think they are desperate to keep subscribers. You would be mad to pay MS £40 and always found something for £30-35 but prices have tumbled so low now.
If dedicated 360 users are jumping to PS4 and plus while Xbox One sales aren't so great, that is a lot less revenue.
Something along these lines would be better, yeah. It has to become a lot cheaper for most of the people I know to even think about the Xbox One over here in Germany.
ReBurn
Gold Member
£329.99 equates to ~$540 USD. I wouldn't buy it for that price, either.
SlickShoes
Member
£299 with that Halo thingy and I will buy myself one for Christmas.
Duxxy3
Member
Hmmm...
Lmaooo so you are saying XB1 will sale -
NA - 700k+ units that what PS4 will sale
UK - 400k+ units that what PS4 will sale
Do you honestly believe those numbers are insurmountable?
well IIRC weren't you one of those strong believers in titanfall and said it would put MS in front and sell consoles all year long?
Sony's lineup is good enough that they can promote games like bloodborne and order coming early 2015 and sell gta 5, far cry and LBP bundles for the holidays and do well enough. MCC and COD might put MS in front for NOV but thats it and the difference isn't going to be that great imo
MrNyarlathotep
Banned
The 360 Arcade was cheaper than the Wii for a major period of the Wii being the best selling console.
Yoshi
Headmaster of Console Warrior Jugendstrafanstalt
In general, for a complex system like a console it can be true that consumers and producer win. For instance, if Xbox One took off a lot due to the price cut and game sales for Xbox One skyrocketed, Microsoft could end up with more profit due to better game sales despite less profit / a loss per console. On the other hand, consumers obviouisly win because of the lower price and also potentially of a bigger software line-up. Of course, this need not be true, if the price cut is not effective, Microsoft loses and it's a one-sided win for costumers.
Things do not work like that.
Sony's financial problems at the moment are not within the gaming division.
Cutting the price of the PS4 is something that depends on manufacturing costs and Sony's own internal schedule for that particual product.
A price cut can lead to bigger profits if the hardware is still sold at a positive margin while sales of software, subscriptions, accessories all skyrocket because of the price cut. Also being able to manufacture more units means that fixed costs per unit go down.
In 2015, with the amazing lineup scheduled for the PS4, Sony will definetly try to maximize sales of the whole ecosystem with a price cut to boost both their sales AND profits. This year there will be bundles, November will be absolutely huge if an exclusive GTAV bundle is announced.
FonkyByNature
Member
Well, that's good for customers but not for the competition.
I think the Xbox One is the console to get at the moment in my opinion. The games are better, again IMO.
Don't get me wrong, i will play a lot of DriveClub but other than that ? a couple of multiplatform games maybe.
I'm way more exited to play Halo MCC and Sunset Overdrive.
I hope Sony don't take their sales for granted, competition is always good. Both need to give their 100% for us, the customers.
I think the Xbox One is the console to get at the moment in my opinion. The games are better, again IMO.
Don't get me wrong, i will play a lot of DriveClub but other than that ? a couple of multiplatform games maybe.
I'm way more exited to play Halo MCC and Sunset Overdrive.
I hope Sony don't take their sales for granted, competition is always good. Both need to give their 100% for us, the customers.
seems you're in a minority
Sony have just reached profitability with the PS4, if they cut the price now, then they'll be back to square 1. The last thing Sony want is more losses after they've spent 8 years in the red with the PS division.
CrazedProfessional
Member
Are we seriously rating value per gigafucks?
I Wanna Be The Guy
U-S-A! U-S-A! U-S-A!
I think Vita has been the system to get for the past two and a half years. Nothing wrong with being in a minority.
I am having 5 gigafucks of fun with the Xbox One.
Fucking hell, I get 2 gigafucks just docking my Vita in its cradle.
But surely that's included in the graphics cards manufacturing? As long as the Xbox One costs less officially than the ps4 it becomes a good deal IMO. You should get what you pay for.
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