Xbox One price cut by £20 in the UK Now £329.99 - even White Sunset Overdrive bundle

The XBO is gaining interest over here quite quickly. Obviously not as popular as PS4 right now, but I don't think it will be long before it gains traction from price drops and a good Q4 exclusive line-up. I don't think it will ever catch up. But it will close the gap enough for Sony to take notice. Mark my words.

This time next year I will have you eating humble pie out of my hand.
this motherfucker
 
The wishful thinking in this thread is amazing.

People are pulling 30% Sales gaps over the hoildays out their ass when the PS4 has never sold that much more than the Xbox one in the US/UK.

Heh.
 
All it takes is one Holiday period of complacency to let a competitor back into the race, and looking at Sonys lineup for this holiday period, it isn't particular good.

I think a combination of Halo, great deals for Cod and Fifa, unique games like SO will see MS close the distance at least in NA and the UK. Europe will remain the same. Sony can't afford to take part in a price war, and you can expect MS to get very aggressive this Christmas.

Keep on dreaming.

Sony has a big lineup for next year than Microsoft even does. Also, none of Insomanic's games have ever been system sellers, & you think that Sunset Overdrive's going to be any different?

When Sony dropped the price of the PS3 back in 2009, MS never responded. Why did you think that was? It's because they were in a great position and did not need to respond, even though their nearest rival went on to close the distance by 3m. It's a case of vice versa here.

That's because the PS brand is far stronger than the Xbox brand is worldwide, & because that Sony were coming off of 2 generations of domination with PS1 & PS2. That's why Sony never had a problem catching back up to Xbox 360 in sales worldwide.

Microsoft isn't even close to that. They've never won a single generation, & they immediately blew all of the goodwill that they worked so hard for with Xbox 360 thanks to Xbox One, after one generation, & are now in the position to being irrelevant like with the original Xbox.
 
In Greece, one major retailer has the following offers...

Microsoft Xbox One + Destiny + Ryse Son of Rome + Logo + Max 399€
Microsoft Xbox One + Destiny + Forza Motorsport 5 + Logo + Max 399€
Microsoft Xbox One + Destiny + Dead Rising 3 + Logo + Max 399€

And it launched here just 2 weeks ago.
 
So, it's £100 in less than a year, including pack in games. That's pretty crazy. It doesn't make it more appealing, because being cheaper than the PS4 is where it should have started. It just continues to make me think how long can I hold off for and how low will it go?

As of yet, there's no games that particularly appeal to me on the system that I can't get on PS4 so I'm happy to let the price drop.
 
Microsoft are cheeky bastards, the deal with Destiny and Halo for £350 ended yesterday with this new 50000 credits offer starting today. If that deal was still on I would have actually cancelled my white Xbox One preorder and gone and got one tomorrow.
 
The price of the Xbox One is only a part of the problem that Microsoft has at the moment, and has had since launch. Because a comparatively larger amount of people have opted for a PS4 instead of an Xbox One since launch, anyone thinking about buying an Xbox One as a second console will also need to pay for a second online subscription every year.

And anyone that hasn't bought a PS4 since launch and are thinking of taking their first leap into this generation will be looking at the power under the hood and the differences in resolution between the different versions of third party titles and choose the PS4 despite it being more expensive.
 
A lot of my friends bought x1 for Destiny. Which is totally weird since PS4 has exclusive content. One of them actually said " It's a Bungie game! you must have it on xbox!" lol.
 
The XBO is gaining interest over here quite quickly. Obviously not as popular as PS4 right now, but I don't think it will be long before it gains traction from price drops and a good Q4 exclusive line-up. I don't think it will ever catch up. But it will close the gap enough for Sony to take notice. Mark my words.

This time next year I will have you eating humble pie out of my hand.

Keep dreaming, buddy.

When have we ever seen a generation where the least popular console all of a sudden makes a comeback to the most popular console in sales? PS3 didn't in NA.

Good to see MS so aggressive in the face of a growingly complacent and arrogant Sony.

The nerve of them to refer to a third party title as first party. Do their crimes know no bounds?

Get 'em, MS. Get 'em for the working guy.

Not sure if serious...

Plus Sony's nowhere complacent & arrogant.
 
Definitely official now, saw an ad on TV which said "starting from £329.99" (although I thought I heard "£339" for some reason) which they only do if it's official.

The XBO is gaining interest over here quite quickly. Obviously not as popular as PS4 right now, but I don't think it will be long before it gains traction from price drops and a good Q4 exclusive line-up. I don't think it will ever catch up. But it will close the gap enough for Sony to take notice. Mark my words.

This time next year I will have you eating humble pie out of my hand.

If you ever come back, tell me how that humble pie tastes.
 
I think MS are reaching hard with a price cut now. Just wait until Xmas ramps up and reduce it to 300 bones with a pack-in. Not rocket science. As echoed in a lot of posts, people will just be waiting for the next cut - may as well wait and advertise it closer to when the vast majority of sales will naturally occur.

I think MS have a bigger problem and it's the games. MCC and Forza Horizon are preaching to the converted & Sunset, well, I don't think it's a system seller in any sense of the word.

They should rely on the FIFA and COD bundles - COD especially could tempt a lot of 360 owners over. £299.99 COD bundle? That would sell pretty well.

It's all knee jerk reactions from MS right now and I think the consumer will really start to smell the fear.
 
Woah. So how many price drops in 1yr does that make it?

Microsoft could've avoided this whole problem by offering a compelling product. Too late to reverse the ship now and it seems like the general public simply isn't interested in the X1, regardless of price (same fate that brought low the Saturn, the Gamecube, the Dreamcast, and many more). Lack of interest is not something you can combat by dropping price and buying timed exclusives, especially not in the UK. The first Xbox should've taught Microsoft that...
 
Jesus, dropped by 100 pounds in less than a year. That's ~$150 american.

They can't be making a profit on hardware now. They just can't...

I think Microsoft are close to fearing the worst which is Sony running away with it and cementing a significant mind share, particularly online with plus subscriptions. When that happens, a major price cut might not bring about a rousing return for Xbox One. Microsoft losing out on sales and online revenue wouldn't go down well. They have to figure out a way to compete and overtake. Will £20 off help, Forza Horizon 2, Halo MCC ? If not, why not? They need to turn it around somehow, will it be games, slim console, major price reduction, free online gaming?

But isn't that what's already happening, at least worldwide?
 
Jesus, dropped by 100 pounds in less than a year. That's ~$150 american.

They can't be making a profit on hardware now. They just can't...

If Sony is making a profit on more powerful and faster hardware (better GPU and GDDR5 RAM), XB1 must be. This is assuming XB1 was cheaper to make, but even despite that we know it was crazily over priced in the UK (more expensive than PS3 launch) and EU.
 
As I stated in the other thread £330 is still too high. The original Xbox launched here at £300 then dropped to £200 in like three months. Microsoft even offered early adopters compensation in the form of two free games and a controller. My point is that Microsoft's aggressive pricing and marketing with the original Xbox and then the 360 helped them lock down the UK market and lead here even when they were getting rejected my most of Europe who chose the PS3.

Artificially increasing the price of your new console just because you had the lead in the previous generation was a profound error. They essentially lost to the PS4 over here because of it.

Personally I don't think I'll be getting one until it goes to below 300.
 
The gaming audience has no preference either way, they'll buy the console that offers the best value. There are still tens of millions of gamers yet to buy a current gen machine. If the X1 is the cheapest, or offers amazing deals, then MS will gain ground.

People are falling into the trap that gamers are loyal, when all they care about is value. We saw this with the 360 when MS took marketshare away from Sony, and we have seen it in the last 6 months with the PS4.

edit. I made the same mistake when I thought MS could never fuck up lol. I was wrong big time :)

Things can change in the industry.
 
The gaming audience has no preference either way, they'll buy the console that offers the best value. There are still tens of millions of gamers yet to buy a current gen machine. If the X1 is the cheapest, or offers amazing deals, then MS will gain ground.

People are falling into the trap that gamers are loyal, when all they care about is value. We saw this with the 360 when MS took marketshare away from Sony, and we have seen it in the last 6 months with the PS4.

10 months...not 6, 10...
 
Not when you can get a PS4 and Fifa for £329 already.

http://www.hotukdeals.com/deals/ps4-fifa-15-329-with-code-asda-direct-2006754

£329 isn't nearly low enough. It won't have any meaningful impact.

Lol there's quite a bit of difference to having an online deal and official rrp price.

Eg I can walk into any high street retailer and buy an X1 and Fifa 15 for£329 where it would be about £390 for a PS4 and Fifa 15


.,...........


Just checked its £349 for the Fifa x1 bundle and ps4 + Fifa 15 at asda. My mistake.
 
Woah. So how many price drops in 1yr does that make it?

Microsoft could've avoided this whole problem by offering a compelling product. Too late to reverse the ship now and it seems like the general public simply isn't interested in the X1, regardless of price (same fate that brought low the Saturn, the Gamecube, the Dreamcast, and many more). Lack of interest is not something you can combat by dropping price and buying timed exclusives, especially not in the UK. The first Xbox should've taught Microsoft that...

That's what the problem is. When you have to constantly make bundles & price drops just to try to get people to buy your system since the launch holidays have ended, when manufactures of retail stores have to slash prices of the console & come out with bundled game deals just to clear out the huge stock of systems that they have, then something's gone terribly wrong.

The price tag isn't exactly what's bringing Xbox One down, it's bad mindshare/bad perception of the product.
 
That's what the problem is. When you have to constantly make bundles & price drops just to try to get people to buy your system since the launch holidays have ended, when manufactures of retail stores have to slash prices of the console & come out with bundled game deals just to clear out the huge stock of systems that they have, then something's gone terribly wrong.

The price tag isn't exactly what's bringing Xbox One down, it's bad mindshare/bad perception of the product.

Yeah when I ask my friends why the ps4 is better they can't even explain why, its like they have been brainwashed. They say its better for gaming and has better graphics then I show em comparison vids ony 40 inch1080p tv and they are like ''its exactly the same'' even for cod ghosts.
 
''its exactly the same''

That's not true either though, is it? Inferior hardware isn't just a perception issue, though, it's documented fact. This "exactly the same" thing is what Microsoft tried to push, but no one bought it and while I don't have trouble accepting that some people would not be able to tell the difference, it still gives no reason for someone to choose an XB1 over a PS4 if they are buying a console.
 
The X1 was very close to the PS4 at launch despite being $100 more expensive, and in Feb, March, both consoles were very close as well, at least in NA and the UK.


The only reason they were close on those months was because of sony allocating stock to around 50 countries or something?

Wasn't it around April when MS started quoting shipped numbers?
 
Yeah when I ask my friends why the ps4 is better they can't even explain why, its like they have been brainwashed. They say its better for gaming and has better graphics then I show em comparison vids ony 40 inch1080p tv and they are like ''its exactly the same'' even for cod ghosts.

You've been showing them the wrong games in which most of them were cross-gen, like COD: Ghosts.

You should show them games like inFamous: Second Son, DriveClub, & The Last of Us Remastered. No Xbox One game can come close to those games graphically.
 
I think MS have a predicament right now, where the constant price drops are putting the xbone in the category of second console and if they keep going, they'll be competing with WiiU instead of PS4.
There's also the problem in that people are going to ps4 as first choice, out of herd mentality amongst other things.

I don't know what I'd do in their situation.

Amongst my PS4 friends list, they have a few problems. People are waiting to buy it as a second console, people aren't willing to pay a second subscription, the PS4 is satisfying their gaming needs.
 
They truly are in the mind space of the original Xbox again, aren't they? All that work put in to make the 360 what it was for naught.
 
You should show them games like inFamous: Second Son, DriveClub, & The Last of Us Remastered. No Xbox One game can come close to those games graphically.

And how do you compare graphics when the games are not out on both consoles?

VDtU7iS.jpg
 
And how do you compare graphics when the games are not out on both consoles?

Simple...use Xbox One's best looking exclusive game & compare it to some of PS4's exclusive 1st party games.

You can't use multiplatform titles in which 3rd party publishers won't give it their all for their games graphically on both consoles, especially when they were developed with last gen consoles in mind.
 
Not sure if serious...

Plus Sony's nowhere complacent & arrogant.

I don't know, it takes a certain level of chutzpah to so blatantly lie and refer to a third party title as first party.

Fortunately, it seems MS is finally catching up and will make sure that Sony's shenanigans will no longer mislead the hard working gamer.
 
The X1 was very close to the PS4 at launch despite being $100 more expensive, and in Feb, March, both consoles were very close as well, at least in NA and the UK.

That's largely because at launch it was all about how many consoles both companies could manufacture, not how appealing the product is. Both consoles saw boosts in accordance to software released in later months, that said interest in Xbox One had really low lows outside of those 2 months.

It was only close because launch adopters are the most loyal and the PS4 stock issue was absolutely dire.

I don't think it's fair to call the PS4 stock issue dire, Sony shipped more consoles in the countries MS also released in (except Australia), and launched in more countries, only altrnative to make the stock issues less "dire" was to not release in certain countries at all.
 
It coes down to value. Sony closed the distance with the PS3 because they started offering things such as PS Plus.

If MS start to offer the same value, they'll begin to close the distance.

You're either deliberately being misleading or are completely ignorant. No matter what Sony did or released throughout the generation (whether that was big games like MGS4, services like PS+ or whatever), all they'd do is beat the 360 for one or two months in the US and UK, before quickly dropping back down. In those two markets, there was never any closed distance, the 360 extended its lead every year.

Worldwide sales, however, are an entirely different matter. Due to Sony's strengths in the mainland European and Asian markets (and Microsoft's weakness in them), they managed to offset the lead the 360 had in the US and UK and eventually close it entirely. But that strength wasn't due to any of the moves they'd made (PS+, MGS4, etc.), it had been happening since the PS3 launch.

That said, I do think PS+ and their other moves have had an impact but I think it was mostly in generating good will amongst gamers which their PS4 marketing campaign picked up and ran with. Generational transitions are by far the best and easiest time to change the landscape and Sony's moves over the last few years really helped set the stage for the PS4's success.

If Sony is making a profit on more powerful and faster hardware (better GPU and GDDR5 RAM), XB1 must be. This is assuming XB1 was cheaper to make, but even despite that we know it was crazily over priced in the UK (more expensive than PS3 launch) and EU.

Pretty sure all the cost estimations we've seen have shown that the Xbone is more expensive than the PS4 and that's entirely thanks to the ESRAM.
 
I don't know, it takes a certain level of chutzpah to so blatantly lie and refer to a third party title as first party.

Fortunately, it seems MS is finally catching up and will make sure that Sony's shenanigans will no longer mislead the hard working gamer.

"Shenanigans?" "Misleading the hard working gamer?" Did you forget about Microsoft trying to pass off 3 multiplat games as Xbox One exclusives here? Then deleted the tweet picture of it?

C'mon, bro...

Pretty sure all the cost estimations we've seen have shown that the Xbone is more expensive than the PS4 and that's entirely thanks to the ESRAM.

Wasn't this also because of DDR3 RAM as well?
 
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