WTF, IS THIS ACTUALLY TRUE?
The 780Ti is less than a year old at this point, so everyone that bought one from Amazon can just return it and upgrade to 980s?
Edit: just noticed you're in the UK. Must be an EU thing, because I've never heard of such a thing on Amazon US.
Yep lol, at least for UK, I asked 2 amazon representatives on chat (one after the other lol) and the logs emailed to me but they both went and checked and said the same thing, up to a year to return it and the reason that the performance is not adequate for the price.
Good to have rights

I'm going to push my luck and call them on it, going to hold onto it till the custom 980s come out. 970 is so appealing though...seems like they're forcing me to sli. Staying strong, for now.