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Xbox One Available for $349 in the U.S. This Holiday Season

$100M is a lot of money to throw away for something that may not appreciably alter the course of this generation. And to make back that $50 per console "10 fold within a year" each person would have to spend thousands. Hard to imagine that being common just given how many people in this thread are talking about picking up this deal to make the Xbox One their 2nd or 3rd console. How many people already paying for PS Plus are going to carry a 2nd subscription service? How many are still going to buy most of their games on something else?

If there was some magic equation that rendered this price reduction risk free they wouldn't have waited so long. Or stopped at $349.

I think your math is off.

Let's say we're just talking about the $50 lost on the console. Xbox Live subscription for one year already makes that back. It may also be a subscription they don't already have. Thus, they just adapted more customers into their ecosystem AND they haven't lost that $50 anymore in that year. They just made it back 1 to 1. This assumes that consumer never buys another game, but let's assume they did buy a few, now we're looking at 3 to 4x back on that $50 they lost on the console sale.

I think you're looking at it wrong. When I say they make 10x back, it's a combination of wha tit costs to own an Xbox One. You really need to have Xbox Live to use most of the console and that costs money, then you are far more likely to buy games for the system in the next year since you already own it. We're talking about that $50 difference per unit sold here. They make that back off the new xbox live sub... and if it is someone who already has a sub, chances are that person is already invested in the xbox live stuff, and thus likely to buy games in the next year.

You can't base your assumptions off a niche community of hardcore gamers that represent a fairly small amount of the addressable consumer base. There is no point to get an xbox one without getting a live sub. Have you ever let your live sub run out on the Xbox One? YOu can still watch netflix... but that's about it. People are still going to buy Halo and other exclusives for the system (sunset overrdrive, etc), and for most of those game sthey will require you to connect to live to function/update.
 
If there was a halo bundle this would be a no brainer for me. I'm not sure if sunset overdrive is enough to make me buy a new system on top of ps4, wii u, and gaming pc.....even though I reaaaaaaaaaaaally like new toys.
 
Ehhhh, I almost feel like this devaluing the hardware too quickly in the eyes of the consumers. I mean it's dropped over $150 dollars in the span of a year. I feel like that might subconciously set off some red flags for customers. But what do I know.

It also says temporary? Does that mean after the holiday, it'll be back up to $400?
 
Sony will benefit from 3rd-Party games as CoD, GTA V, AC Unity, Dragon Age and Far Cry 4 though. I fear that LPB 3 will be irrelevant.

Of course it will against the big hitters.
Will probably still sell more than 2+ million copies until next year and Sony will be happy.


Really want a pricecut in Europe before i buy a XB1, come on MS.
 
I wasn't actually aware the Wii U bundle was priced at $299, for some reason I thought it was higher.

it dropped last september. every bundle since tww hd has been that price. it's most likely why wii u sales were up year over year even before mario kart 8's release.

This is purely opinion/conjecture on my part, but I doubt that the perceived savings on the inclusion of Nintendo Land amounts to anywhere near that much, while similarly SM3DW at least, will be relatively old by the holiday - although I don't know how well the price on the title has held. MK8 will still be relatively new.

Comparatively, I would think the brand new Assassin's Creed title would be more easy to calculate savings.

The perceived price is probably still lower for the Wii U, although they'll probably be appealing to different market segments anyway.

At any rate, the nominal prices are still surprisingly close.

i think you're talking two different markets. at this point, the family market has been pretty harshly divorced from whatever you want to call the ps4 and xbox one. i don't think the wii u's bundles will appeal to dudes looking for a good time online with their buddies any more than the xbox one will appeal to moms trying to find some good fun for their kids. the mario bundles will probably do well, too. nsmbu was a year old when its bundle was first released, and it was the most popular one among the three around at the time. i think it will be that it's a 3d mario that will hurt it more than being an older game.
 
Oh, I thought there were new holiday bundles just announced more recently and for some reason I thought/assumed those were at a higher price point. Yes, I'd agree they are probably serving different markets. But even within those markets, the nominal prices are so close that I don't think it positively reflects on the Wii U's price point really. I could be wrong and a more family-oriented consumer may pay no heed to the prices of the other systems when going into GameStop or Walmart.
If that PS4 GTAV bundle comes US in Nov then I don't see it being interesting.
I doubt the PS4 GTA bundle if it happens will be $349.

There seems to be some network effects in action leading to the PS4 regularly outselling the Xbox One in the US market, despite largely offering the same thing at the same price.

So it will be interesting to see how well this price point counteracts that.
 
I think your math is off.

Let's say we're just talking about the $50 lost on the console. Xbox Live subscription for one year already makes that back. It may also be a subscription they don't already have. Thus, they just adapted more customers into their ecosystem AND they haven't lost that $50 anymore in that year. They just made it back 1 to 1. This assumes that consumer never buys another game, but let's assume they did buy a few, now we're looking at 3 to 4x back on that $50 they lost on the console sale.

I think you're looking at it wrong. When I say they make 10x back, it's a combination of wha tit costs to own an Xbox One. You really need to have Xbox Live to use most of the console and that costs money, then you are far more likely to buy games for the system in the next year since you already own it. We're talking about that $50 difference per unit sold here. They make that back off the new xbox live sub... and if it is someone who already has a sub, chances are that person is already invested in the xbox live stuff, and thus likely to buy games in the next year.

You can't base your assumptions off a niche community of hardcore gamers that represent a fairly small amount of the addressable consumer base. There is no point to get an xbox one without getting a live sub. Have you ever let your live sub run out on the Xbox One? YOu can still watch netflix... but that's about it. People are still going to buy Halo and other exclusives for the system (sunset overrdrive, etc), and for most of those game sthey will require you to connect to live to function/update.

Oh man! The math for it is so simple, why didn't MS think of this before?
/s
 
Because they know that many gamers (thousands upon thousands) will be moving to current gen this Holiday season and therefore they want to get a huge portion of that group by any means necessary. This move on top of COD marketing and Halo MCC will definitely push some more current 360 gamers over to the XB1.

So why drop kinect in June or or the free bundled titanfall in March or Madden in August? Is it so hard to say that they might not be meeting sales expectations and that all the resulting promotions are the result of that. I doubt MS is dropping the price out of the kindness of their hearts for their love of all the 360s fans who are going to upgrade this xmas. Basically if was selling better they wouldn't drop the price.
 
I had the SO bundle preordered for $400 lol. Luckily I saw this thread before that purchase was finished.

I love how aggressive Microsoft is.
 
If there was a halo bundle this would be a no brainer for me. I'm not sure if sunset overdrive is enough to make me buy a new system on top of ps4, wii u, and gaming pc.....even though I reaaaaaaaaaaaally like new toys.

Not sure if you're into racing games but that Forza Horizon 2 is pretty damn nice as well.

I think they're saving the Halo themed console for Halo 5 next year.
 
I have the Sunset bundle pre-ordered for $399 but going to keep it since I feel that it's gonna be hard to come by after launch :/
 
Wait I keep hearing that its not that XB1 sales aren't bad but that Ps4 sales are great so why does MS continue to drop the price and give away free games?

Crazy deal none the less. Hope sony matches so I can't get a white one.
Yeah, because Phil doesn't like coming in second place, even if 2nd place is still selling well.

I think now we can say without a doubt that November will be interesting.
It would have been interesting without this deal, but now it is even more interesting.

Sony will benefit from 3rd-Party games as CoD, GTA V, AC Unity, Dragon Age and Far Cry 4 though. I fear that LPB 3 will be irrelevant.
Yes they will benefit from those games just as MS benefited from Destiny in September, but you have to consider that MS will likely benefit more as they have marketing deals for 3 of those 4 games (AC, CoD, & DAI), and also have a bundle with two of them (CoD & AC).
 
Can't say they aren't trying. I think Xbox One needs to focus on being a "value" console at this point. Not dirt cheap, but same price won't cut it
 
I knew I should have waited before buying the Destiny PS4 bundle a few weeks ago. Could have bought two more Xbone games with that price difference.
 
I think your math is off.

Let's say we're just talking about the $50 lost on the console. Xbox Live subscription for one year already makes that back. It may also be a subscription they don't already have. Thus, they just adapted more customers into their ecosystem AND they haven't lost that $50 anymore in that year. They just made it back 1 to 1. This assumes that consumer never buys another game, but let's assume they did buy a few, now we're looking at 3 to 4x back on that $50 they lost on the console sale.

I think you're looking at it wrong. When I say they make 10x back, it's a combination of wha tit costs to own an Xbox One. You really need to have Xbox Live to use most of the console and that costs money, then you are far more likely to buy games for the system in the next year since you already own it. We're talking about that $50 difference per unit sold here. They make that back off the new xbox live sub... and if it is someone who already has a sub, chances are that person is already invested in the xbox live stuff, and thus likely to buy games in the next year.

No, your math is off. Xbox Live isn't free to provide. It costs them money to provide the Games with Gold at least. So it's not a pure profit. And you can't assume 100% adoption of Gold, either. Historically on 360 it was around 30-40% of owners. Probably a bit higher with early adopters on Xbox One, but certainly not much over 50%. So even if Gold was pure profit you're still pretty far from making that $50 back. They don't see the whole price from games, either. They see nothing from used game purchases. So like I said, based on what MS actually gets back from an average Xbox One related transaction you'd have to spend many times your targeted "10 fold" return.

You can't base your assumptions off a niche community of hardcore gamers that represent a fairly small amount of the addressable consumer base. There is no point to get an xbox one without getting a live sub. Have you ever let your live sub run out on the Xbox One? YOu can still watch netflix... but that's about it. People are still going to buy Halo and other exclusives for the system (sunset overrdrive, etc), and for most of those game sthey will require you to connect to live to function/update.

It sounds like you've never let your subscription lapse, because I assure you it is still possible to patch and play games, see what your friends are doing, and generally have a good time without Gold.
 
Without europe and the other markets it will be pointless.


Maybe in Mainland Europe, if however they don't follow suit in the UK it would tell me they have given up the UK market for sure. That would be a huge blow and a massive coup for Sony after the last gen.
 
"yeah, remember that console that was overpriced and we tried so hard to swindle you? Well, guess what, we dont try to swindle you anymore!!! so please buy our console.

Yours, Phil"

Sony must make their move now, but in their position, its more likely they only will make crappy bundles for $450.
 
Oh, I thought there were new bundles just announced and for some reason I thought those were at a higher price point. Yes, I'd agree they are probably serving different markets. But even within those markets, the nominal prices are so close that I don't think it positively reflects on the Wii U's price point really.

i seriously don't believe that people will be aware of the comparison. the wii u is more than likely going to sell whatever it's destined to sell and the xbox one is probably going to sell much better than it was going to sell. the idea that it would somehow siphon sales from the wii u is bizarre to me.

anyway you were probably thinking of the first mario kart 8 bundle. it was $330 because it came with an extra wii remote and plastic wii wheel.
 
At the rate the Xbox One price is dropping you might be better off waiting for next fall when it hits $199. By fall 2016 it could be $50, if you're patient.

Is there actually any point to this post apart from console war chest-thumping? At $349 the Xbox One is rather good value for the people looking for the cheapest entry point to next gen.
 
So why drop kinect in June or or the free bundled titanfall in March or Madden in August? Is it so hard to say that they might not be meeting sales expectations and that all the resulting promotions are the result of that. I doubt MS is dropping the price out of the kindness of their hearts for their love of all the 360s fans who are going to upgrade this xmas. Basically if was selling better they wouldn't drop the price.

Heh, you are comparing what they did during different months with what they are doing now for the Christmas season. I never said they aren't doing it for nothing. They obviously want to do better. You should always want to do better -- especially when you aren't #1.

Like I said in my previous post, they know that November and December are the biggest months of the year for console sales. Many people will be moving to current gen this year. They want to get as many people as they can.
 
This is why I've been so happy with the PS4 beating the Xbox One in sales. Can't wait for some of the crazy Black Friday deals. Soon I'll jump on board for the exclusives Microsoft has.
 
400$ earlier this year wasn't a price cut, this is a real price cut. You are getting same thing but 50$ less.
Agree with this, I also think this deal isn't as good as the free game promotion with every console purchase they had a month or so back... Right now I think they need to do a bit more, maybe retail stores will add their own deals on top of the price-drop for the holidays which would make it better.
 
I wasn't actually aware the holiday Wii U bundle was priced at $299, for some reason I thought it was higher.

This is purely opinion/conjecture on my part, but I doubt that the perceived savings on the inclusion of Nintendo Land amounts to anywhere near that much, while similarly SM3DW at least, will be relatively old by the holiday - although I don't know how well the price on the title has held. MK8 will still be relatively new.

Comparatively, I would think the brand new Assassin's Creed title would be easier to calculate savings.

The perceived price is probably still lower for the Wii U, although they'll probably be appealing to different market segments anyway.

At any rate, the nominal prices are still surprisingly close.

This works on the assumption that Nintendo isn't also going to do something for the holiday season - a season in which it is launching Smash Bros. and the Wii U is profitable per sale.

I mean, this is a "shots fired" moment from the Xbox One for the holiday season and we're talking about "perceived value" for the price points before we know what Nintendo is going to do this holiday season. Wait until those Black Friday deals hit and we see the Wii U for as low as $200 or for $300 with 3 or 4 games for free. I mean, the only thing we know for certain is that the PS4 price is unlikely to move due to the position that Sony is in. For all the talk about how "Bad Nintendo is doing", they are nowhere near bankruptcy, while Sony (from what I have read)... if htey don't turn things around they are a handful of years away from that. The PS4 is selling really well for them and is still selling well to this day without many games that you would think sell a system. It's riding off the momentum from last year hard and they will bank on that for another Holiday season so they don't lose a lot more money per unit sold, then next holiday is probably when we could see price drops and better game bundles. Sony just doesn't have the financial clout to match this or one up it. If they do somehow do it out of the blue, I'd be shocked. No matter how many units they sell, they would be hurting themselves more. They just can't really afford to counter this.

Nintendo, for all the woes, is sitting pretty. Just based on a war of attrition, in 10 years it is far more likely that the Xbox and Nintendo consoles are still rocking than the Sony one... though the PlayStation brand would likely get sold off before Sony would go completely under. A new company might keep it going strong. Hard to predict.

But in terms of the Wii U bundles, we're forgetting that new bundles are going to obviously exist this holiday too. A smash bundle is too obvious. IT hasn't been announced, but they could be saving it for a Black Friday type deal. They still have the MK8 bundle which they could run more of and discount further, thus making MK8 a rather nice system seller this holiday too.

I just think it's an interesting prospect comparing where teh companies are at to what they can do this holiday. If Nintendo does NOTHING, then I may swing towards the value of the Xbox One over it (I already own both), but I doubt any of us really think Nintendo isn't going to do something - either price dropping or giving us more games with the console sale. They tend to do something every holiday. They price dropped last holiday I believe and the console is already profitable, so they can probably afford to do it again (well, they can afford to do it. They have the bank to do whatever they want for at least another 20 years).
 
At the rate the Xbox One price is dropping you might be better off waiting for next fall when it hits $199. By fall 2016 it could be $50, if you're patient.

Funny how so many people on here seem to count the kinectless SKU as a $100 price drop.

In reality, this is the first actual price drop by either of them in the US. Of coarse UK is a different matter, but that market is understandably very price sensitive.
 
I don't get why they have these 2 month only price drops that Microsoft seems to love.

Surely that just hurts sales in the months following.
 
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