In the case of Silent Hills though, I always felt it was a mistake. I've expressed the opinion that big budget horror is something that has gone the way of the dodo and shouldn't come back before. It's not a popular opinion among horror fans because I think people want to believe that something they like has a bright future in large expensive productions, but I disagree. Horror works best as an economical experience which can be made cheaply and marketed by word of mouth. This applies to both movies and games.
If you throw big budget expectations on a horror production in this day and age, the results will disappoint whoever is paying for it. Resident Evil moving away from horror an into action was a great decision for the mainstream future of the series. The Evil Within didn't set any charts on fire, and now Silent Hills is dead. No one should try making "big" horror games. It just isn't compatible with blockbuster mentality. You're more likely to have a huge hit with an indie style horror title, than if you poured millions of dollars and attached a Hollywood director and actor to it.