Samsung Silent On Disastrous Galaxy S6 Sales

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chadskin

Member
70 million.

Earlier this year that was the number of Galaxy S6 and Galaxy S6 Edge smartphones Samsung claimed it would sell in 2015. Samsung also claimed to have taken 20M pre-orders prior to both phones’ release. Sadly one month on the reality looks disastrously different…

Korean news agency Yonhap reports that it has taken a month for sales of the Galaxy S6 and Galaxy S6 Edge to reach 10M. Speaking to Yonhap a ‘high-ranking Samsung official’ confirmed this figure for the first time.
While the official didn’t name the exact date the 10M mark was passed, it would leave Samsung just seven months to sell the remaining 60M units – an average of 8.6M units per month.

Given the launch month always represents the biggest sales for any phone, this is an entirely unrealistic rate to maintain. Especially with the impending arrival of other flagships later in the year – including potential cannibalisation from the Galaxy Note 5 – and the September arrival of the new iPhone 6S and 6S Plus.
Perhaps more concerning, however, is where this places the S6 ranges’ sales historically. Notably the Galaxy S4 shipped 10M units in 27 days while the much criticised Galaxy S5 took 25 days to ship 10M units. In fact it was the lack of growth from the Galaxy S5 that inspired the radical reboot of the line seen in the S6es.

Consequently for combined sales of the Galaxy S6 and Galaxy S6 Edge to only pass 10M in a similar timeframe to the S5 and S4 represents a disastrous return. This is particularly true for the cheaper Galaxy S6 given Samsung has already confirmed demand for the Edge variant has been unexpectedly high.

All of which poses the obvious question: if Galaxy S6 Edge sales are performing above expectations, just how bad are Galaxy S6 sales?
Determined to get to the bottom of this I delayed this post in order to get official comment from Samsung. The company asked for 24 hours to respond, but eventually chose not to dispel any of the negative connotations or correct Yonhap’s figures. Instead its formal statement to me today was simply: “No Comment”.
http://www.forbes.com/sites/gordonkelly/2015/05/20/samsung-galaxy-s6-bad-sales/
 

Jibbed

Member
First time they've had to compete with a similarly-sized iPhone, that was the one obvious differentiator to the casual buyer.
 

Sulik2

Member
Touchwiz has got to go. I went to Xperia after my S3 and I love this thing. If Galaxy ran stock google I would have bought an S6.
 

Caoz

Member
First time they've had to compete with a similarly-sized iPhone, that was the one obvious differentiator to the casual buyer.

I think you nailed it. Plus the fact that you have two galaxy 6's. Which one am I supposed to buy?
 

BigFwoosh

Member
Oddly enough, this is the first time I've been interested in a Galaxy phone since the S2. It's supposedly a really great phone.
 
First time they've had to compete with a similarly-sized iPhone, that was the one obvious differentiator to the casual buyer.

Is that the real issue, though? I thought the prevailing thought from a lot of people was that nobody really wanted large phones from Apple and that Apple shouldn't go that direction.
 

No_Style

Member
Unless they figure out something that mass market cannot get from an iPhone (or Apple screws up tremendously), I'm afraid their best days are behind them.

Nearly everyone that I've spoken to about their Galaxy purchases in the past several years boiled down their reasoning down to one or two reasons:

1. They hated Apple.
2. They wanted a bigger screen.
 

diffusionx

Gold Member
First time they've had to compete with a similarly-sized iPhone, that was the one obvious differentiator to the casual buyer.

Not just that, but they are getting squeezed by other manufacturers in the Android world. Even if you don't want Apple, you have a million other options for a big screen phone with nice build quality.

Samsung's dominance in the phone world was a fad.
 

Gr1mLock

Passing metallic gas
At least when apple charges you 600 bucks for a phone its not made out of twigs and elmer's glue. S4 is where I parted ways with samsung.
 

Jibbed

Member
Is that the real issue, though? I thought the prevailing thought from a lot of people was that nobody really wanted large phones from Apple and that Apple shouldn't go that direction.

Sales figures say otherwise. There has been huge demand for phones that size since 2011/12, and Samsung has been the market leader.

As soon as Apple stepped in to the ring, it was already over.
 

Talon

Member
Well, luckily for the holding company, they've hedged their bets by holding onto those manufacturing contracts.
Isn't it getting pretty good reviews, though?
High end Android is going the same way that high end Windows PCs went. Demand is low there, and the hardware market turns into a race to the bottom.
 
Glad to hear it. They got rid of a lot of the reasons I bought Galaxy phones so hopefully this makes them go back instead of trying to make yet another iPhone.
 

BigFwoosh

Member
Not just that, but they are getting squeezed by other manufacturers in the Android world. Even if you don't want Apple, you have a million other options for a big screen phone with nice build quality.

Samsung's dominance in the phone world was a fad.

I wouldn't say it was a fad. They set a high bar with the S2 at a time when Android was pretty clunky and slow, and the rest of the Galaxy S line has always been top of the line spec-wise even if everyone dislikes Touchwiz. Only in recent years has Moto, LG, and HTC really stepped up their game to compete.
 

VoxPop

Member
I guess people finally realized their mistakes with the S3/4/5 marketing blitz. Can't copy Apple forever. Excited for Samsung to innovate out of desperation next year.
 

gcubed

Member
while i don't necessarily believe this one way or the other... this guys posting history is the clickbait advertisement wet dream. I'd be more apt to believe an unsourced GAF post
 

Jeff-DSA

Member
Nearly passed on the S6 for my wife due to how cheap the S4 was (had to replace it, the replacement crapped out too), but the S6 just looked and felt so good in person. I bit and she's really been enjoying it.
 

Somnid

Member
Phones in general are seeing declines and the high-end seems harder hit. There's not enough to really push the market, all the growth is in cheap phones and Samsung hasn't been doing well there.
 
They gotta let it be cheaper out of contract.

There are so many great phones you can pick up out of contract, it's almost stupid to get it. I'd buy it for $350/400 right now if I could get it on any carrier (read: VZW) without contract concerns for pricing, or have it be some gimped/lite version of it.
 

diffusionx

Gold Member
I wouldn't say it was a fad. They set a high bar with the S2 at a time when Android was pretty clunky and slow, and the rest of the Galaxy S line has always been top of the line spec-wise even if everyone dislikes Touchwiz. Only in recent years has Moto, LG, and HTC really stepped up their game to compete.

What I mean is, it's a fad because it of the unique market conditions of the time. It was never going to last. And it's not just Moto/LG/HTC. It's Xiaomei, OnePlus, etc. etc.

The Android market has become the PC market in hyperdrive, where a ton of virtually anonymous manufacturers kill each other on margins to bring virtually the same product to retail.
 

thuway

Member
Everything that differentiated it Android from iOS, Samsung conveniently ripped away.

1. SD Card slot
2. Removable battery

On top of that, Sammy has started to lock down their bootloader. It's so many steps backwards, I can't begin to fathom what the hell they are doing any more. It's great that Touchwiz is lighter, but that's not what the conversation should be in 2015. Touchwiz should be completely gone.
 

Klossen

Banned
They were gunning hard for the Apple audience with S6 and it backfired immensely. Those that traditionally buy Android decided to stick with their older phones as S6 was barely an upgrade (in some aspects, even a downgrade).

And the Apple audience were too interested in iPhone 6 and 6 Plus to give a damn about Samsung.

Also, Samsung has built up quite an infamous reputation over the years now. Their phones have been loaded with bloatware, build quality has been poor, same for customer service and general product reliability. Samsung tried to go for premium when their products are anything but. I see no reason to recommend S6 to anyone when iPhone 6 and LG G3 exists on the market. G3 is almost half the price, same screen resolution and comes with SD support to boot.
 

Dishwalla

Banned
Am I not reading this right? 10M in 1 month, how many months left this year?

If they can only manage to sell 10 million in a month, how much can they sell in June or July? The number is only going to go down, especially once September hits and the new iPhone comes out.
 

OCD Guy

Member
I could have sworn I had recently read how well the s6 and s6 edge were selling. Infact they apparently couldn't make the s6 edge quick enough to meet demand.

It's no shock that the iPhone is the best selling handset. Yes android sells more than iOS but that includes 100 times more handsets.

Take the best selling handsets in android world and compare their individual sales and they fall short up against the iPhone.

I don't see people queuing for days for any android handset...Do you?
 

riotous

Banned
First time they've had to compete with a similarly-sized iPhone, that was the one obvious differentiator to the casual buyer.

Definitely a part of it. iPhone growing in size + ever more competition from cheaper phones in the Android space + diminishing returns from advancements.
 

BigFwoosh

Member
What I mean is, it's a fad because it of the unique market conditions of the time. It was never going to last. And it's not just Moto/LG/HTC. It's Xiaomei, OnePlus, etc. etc.

The Android market has become the PC market in hyperdrive, where a ton of virtually anonymous manufacturers kill each other on margins to bring virtually the same product to retail.

Very true. And Android as an OS doesn't suck anymore, so if you have a bunch of similarly specced phones coming out that do everything well, people gravitate towards lower cost and good hardware design, which has never been Samsung's strong suit imo.
 

Snorlocs

Member
Is there really any 5" android phone that can compete with the s6 though? Thing is a beast. I'm actually surprised at the "low" sales
 

Talon

Member
while i don't necessarily believe this one way or the other... this guys posting history is the clickbait advertisement wet dream. I'd be more apt to believe an unsourced GAF post
Yeah - did some digging. I think this is actually more telling.

S4 - Sold 10 million units in the first month.
S5 - Sold 11 million units in the first month.
S6 - Shipped 10 million units in the first month.


So sales are down generation to generation - albeit with a higher ASP.
In an interview with The Wall Street Journal, Samsung’s co-chief executive and head of the mobile business J.K. Shin confirmed what some reports already revealed – that the Galaxy S5 has been selling very well in the first month – and provided a sales number for the phone’s first month.

Shin said that Samsung managed to sell 11 million Galaxy S5 units in the first month, beating the Galaxy S4 first month sales by 1 million units.

Source
WSJ Interview

South Korea's top tech giant Samsung Electronics Co. said Tuesday its global shipments of the latest flagship Galaxy S6 models surpassed 10 million units in about one month after their release.

"The sales of the Galaxy S6 series have already surpassed 10 million," a high-ranking Samsung official said. It marked the first time for the company to confirm the sales figure of the latest flagship.

Source
 
Everything that differentiated it Android from iOS, Samsung conveniently ripped away.

1. SD Card slot
2. Removable battery

On top of that, Sammy has started to lock down their bootloader. It's so many steps backwards, I can't begin to fathom what the hell they are doing any more. It's great that Touchwiz is lighter, but that's not what the conversation should be in 2015. Touchwiz should be completely gone.


What's hilarious is all the people claiming this would be Samsung's best selling phone ever.

I told them it would bomb.

Samsung was the main "other" option in an iPhone world. But the six copies every flaw in the iPhone without offering any advantage. So why the fuck not get an iPhone.

I've owned three Samsung phones. My upgrade is in September, and without replaceable battery, sd card, or waterproof, I will no longer be a customer.

The S6 is the Wii U of smart phones
 

Guess Who

Banned
This year the S6 has lost almost all the things that used to differentiate it from the iPhone and other Android phones. iPhones have bigger screens now, and Samsung no longer has removable storage or batteries or waterproofing to separate it. Now about the only reason for an average person to get a Galaxy over an iPhone is that they prefer Android, and the only reason to get a Galaxy over another Android phone is minor hardware differences/advantages.
 

gcubed

Member
Yeah - did some digging. I think this is actually more telling.

S4 - Sold 10 million units in the first month.
S5 - Sold 11 million units in the first month.
S6 - Shipped 10 million units in the first month.


So sales are down generation to generation - albeit with a higher ASP.

i don't doubt it solely because samsung has been so quiet about it... i just can't take most of that guys articles seriously enough to believe HIM :)

people are also reading too much into it. Of the 10 million people who buy a phone in the first month, 100 give a shit about a removable battery or a memory card. Its the same thing that apple always dealt with, but they have a captive audience and ever expanding territory.

Shocking news - Phones are good enough to last more than a year. Combine that with Androids amazing mid range phone expansion and the high end is very niche on Android... and i would assume that a good amount of high end buyers are on S5s or G3's and see no reason to upgrade this year
 

jwk94

Member
Glad to hear it. They got rid of a lot of the reasons I bought Galaxy phones so hopefully this makes them go back instead of trying to make yet another iPhone.
My thoughts exactly. Bring back expandable storage and waterproof the thing and I'll be there day one.
 
I'm not surprised, I think that the iPhone 6 and 6 Plus fucked it up for Samsung and they chose to ignore it, plus the lack of removable battery and SD card slot meant that it was another iPhone clone.
 

zedge

Member
Lack of SD card fucked them over.
Lmao. The percentage of people who care about this is likely single digit.

I think the bigger issue here is For android phones there are many other good options now. Especially off contract affordable close to high end phones. The landscape has changed.
 
Is there really any 5" android phone that can compete with the s6 though? Thing is a beast. I'm actually surprised at the "low" sales

I don't think hardware spec wars has the same effectiveness it used to. Low-priced phones like the Moto G and the Asus Zenfone 2 are extremely capable devices.
 
I still love my Galaxy S4 (running Google Developer Edition Lollypop). I honestly have no need or desire to upgrade my phone. I think we're reaching a point where technology isn't moving forward at such a rate that makes upgrading every 2 years essential.
 
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