70 million.
Earlier this year that was the number of Galaxy S6 and Galaxy S6 Edge smartphones Samsung claimed it would sell in 2015. Samsung also claimed to have taken 20M pre-orders prior to both phones release. Sadly one month on the reality looks disastrously different
Korean news agency Yonhap reports that it has taken a month for sales of the Galaxy S6 and Galaxy S6 Edge to reach 10M. Speaking to Yonhap a high-ranking Samsung official confirmed this figure for the first time.
While the official didnt name the exact date the 10M mark was passed, it would leave Samsung just seven months to sell the remaining 60M units an average of 8.6M units per month.
Given the launch month always represents the biggest sales for any phone, this is an entirely unrealistic rate to maintain. Especially with the impending arrival of other flagships later in the year including potential cannibalisation from the Galaxy Note 5 and the September arrival of the new iPhone 6S and 6S Plus.
Perhaps more concerning, however, is where this places the S6 ranges sales historically. Notably the Galaxy S4 shipped 10M units in 27 days while the much criticised Galaxy S5 took 25 days to ship 10M units. In fact it was the lack of growth from the Galaxy S5 that inspired the radical reboot of the line seen in the S6es.
Consequently for combined sales of the Galaxy S6 and Galaxy S6 Edge to only pass 10M in a similar timeframe to the S5 and S4 represents a disastrous return. This is particularly true for the cheaper Galaxy S6 given Samsung has already confirmed demand for the Edge variant has been unexpectedly high.
All of which poses the obvious question: if Galaxy S6 Edge sales are performing above expectations, just how bad are Galaxy S6 sales?
http://www.forbes.com/sites/gordonkelly/2015/05/20/samsung-galaxy-s6-bad-sales/Determined to get to the bottom of this I delayed this post in order to get official comment from Samsung. The company asked for 24 hours to respond, but eventually chose not to dispel any of the negative connotations or correct Yonhaps figures. Instead its formal statement to me today was simply: No Comment.