Ah, I guess that's why they have their for every 10 we donate 1 thing. Which I guess means they have a 10 to 1 return ratio probably.
I guess there's nothing wrong with advertising on podcasts, since it's like radio or TV at this point. But I'm waiting for Jeff to start selling Citibank mortgage services in a few years and it's just going to feel even more ridiculous.
It's cheap and on podcasts like the twit stuff super effective because the hosts do it as content. Audible, Carbonite, Casper and more recently Nature Box have seen a huge ROI based on some reports I've seen.