Palmer Luckey and his OR on the cover of TIME: Kill me now

Oh someone please photoshop him underwater a la that Nirvana album cover...

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Kind of surprised Oculus/FB didn't want to have a look at it before it went to presses. Curating the right image for VR at this stage is important.

I don't know what's going on with Oculus PR either. It seems like any half-assed PR department would have known better either about the E3 interview or shit photos like this. Despite the additional coverage, if this is what Oculus is presenting to the world then they're setting themselves up for failure.
 
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