They've done a good job eliminating almost all the negativity brought on by the prequels. By the time episode 3 came out, it felt like people watched it more out of duty and knew inside that it would be shit.
Now it's like that never happened. Star Wars excitement feels the same as when episode 1 was about to debut. And instead of shit like Jar Jar and random stupid looking alien, they show a cool chrome storm trooper, Han, Leia, Luke and a new R2D2 droid. Not to mention heavy use of the old themes. Perfect ad campaign.
I'm actually kinda sad now I didn't get an opening day ticket just to be a part of that initial audience
It's just the nerds they said.
If weather doesn't become a factor, I definitely think the OW record is going down. I doubt it takes down Avatar overall.
Avatar will be tough to beat. Avatar was new and was coined as a top 3d experience. Even my dad went to see it out of curiosity.
As big as Star Wars is, it's a known quantity and people already know of its their thing or not. Some people just won't see it just cuz.