• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Oculus Rift available for preorder for $599.99, shipping in March

You can't apply Rogers Curve in a vacuum, because Oculus has competitors. The "early adopter" curve only works out if OR has no competitors and/or the competitors are priced about the same.

That isn't likely to be the case here, though, what with PS VR.

I know people are super excited for Oculus but more products fail than those that succeed. When you take into account that Oculus plans to release aggressive SKU iterations, they may be pricing themselves out of the market right at the start.

Nothing unusual about that, to be honest. It happens all the time.

Fair point! I feel like this is first to market though so it may still apply. The Samsung VR came and went with little marketing (that I could see) and little software to support it. This feels like the first "Big Step" for VR.

I could be wrong though! :)

And why it doesn't matter:

"Why 3D TV Went From CES Darling to Consumer Reject"
http://www.wired.com/2012/01/state-of-3-d-technology/

- Expensive. Check.
- Can cause headaches and is uncomfortable. Check.
- Not supported by a lot of quality content. Check.

A lot of similar warning signs.
But I guess we'll see, won't we?

We will! Can't wait!

I'm happy with how games are played right now (similar to how I was happy without using 3D on TVs) so if VR dies isn't going to have a big impact on my life. But if it lives, it could change it quite a bit!
 
There are 3rd-party tools that can make the Rift work with a ton of games. Even new stuff like Fallout 4.

How good is the result though ? I'm assuming since they don't directly use their API, the end-result is not as good as if it was built for Oculus.
 
1. They said it was going to be cheap, right away, as little as a month ago.

Where? The only misleading comment I can recall is from 5 months ago when Palmer said "it'll be more expensive than $350, but in that ballpark". Most other estimates of price from them were "$1500 for PC and rift" which is more or less accurate. They changed messaging on price when they were bought by Facebook and could afford to go for much better custom hardware which they readily admitted would make it more expensive.

2. Their dialog all along was this would be affordable, mainstream tech.

Where have they said "We want to bring cheap VR to the mainstream masses on day 1". They aren't targeting the mainstream with something that requires a $1000 PC. They've talked about a 10 year road to mainstream VR. Doing it via the mobile market. The CV1 was never their attempt at mainstream VR success, it's for early-adopters, and enthusiasts.
 
People who say "I can't wait to play COD in VR" are probably not the people shelling of $600 for this first iteration of consumer VR. They are the people who will be buying a headset in 2-3 years when the tech is cheaper and, who knows, maybe a version of CoD is actually available in VR.

Was there a lot of overhype for VR as the next big thing? Sure. But I don't think people understand just how early in the process we are with this stuff. This is not a mainstream product, and not every piece of technology starts out that way. That doesn't mean it's a failure.

Idk man, lots of rich kids out there. Three of my friends have pre-ordered it already and when I messaged them asking "Why?" they respond with "Dude think of how cool 'this' or 'that' game will be with it". There are many people with money, many streamers too that think this is something they can stream...(its not) that are buying it without prior knowledge,
 
Will Project Cars work day one?

I thought that was supposed to do VR.
Quite likely I think, if not day one it'll be ASAP after launch, same with many sims. But I've never rated PCARS' experimental VR implementation up to now. AC, LFS, R3E and iRacing were better experiences for me.
 
This thread is going to end up like the thread about next-gen consoles from 2012 where hundreds of people confidently predicted the failure of Sony's next console.

Quote me on it, make a thread and tell me to eat crow in 5 years if I'm wrong.

Only people who haven't tried it call it a gimmick from my experience.

Of course, trying it would automatically mean it's a success story. Is it a neat concept? Sure. Does it have the potential to take off when you take a multitude of variables into account, no. People are making out VR like it's the damn holodeck.
 
People who want to go into a GameStop and get a Rift+Game for 250-350 will of course be able to, at a later stage though. VR is not only for games and the 'non-games' will drive a lot of its initial interest and recognition.

Why should it? The cost of the microelectronics of the total cost can't be that high. It has to be optics and assembly. That part of the total costs doesn't get cheaper.

Also, people forget that VR generally is, and has always been an incredibly high-cost operation to create, maintain

Occulus Rift mission was to change that. The promise was that with simple tech like accelerometers and phone displays they could realize VR Headsets for the masses.
They just announced that they failed at that. Probably because it just wasn't as easy as Palmer Lucky and Carmack imagined. But also because suddenly it needs a remote, a custom gamepad, a microphone and headphones and a closed marketplace to work.
 
People have to remember that all new tech is pricey. VCR's were like $300, DVD players were $1000, 4K TVs were tens of thousands of dollars when they launched. Not everyone is going to be an early adopter of VR. Some day, years from now, VR may be as cheap as $100 glasses or whatever, but for now, it is pricey.

Everyone sits here and says, I would pay $500 for this, but not $600. Well that is your choice. Just like maybe you wouldn't have paid $599 for a PS3 when it launched and waited until it was $100 cheaper before you dove in.

Who honestly expected that some high end tech in a field that is only barely beginning was going to cost them $250?

If a steering wheel accessory for a PC can cost $200-300 dollars, I would fully expect something that has dual HD screens, sensors, a camera, controller, remote, pack in games, etc to cost north of $500.
 
I remember in the FB acquisition thread that the buyout was seen as a good thing because the mass market price would be absorbed, good times
 
Where? The only misleading comment I can recall is from 5 months ago when Palmer said "it'll be more expensive than $350, but in that ballpark". Most other estimates of price from them were "$1500 for PC and rift" which is more or less accurate.

Show me a non-hobbled self-built Oculus capable PC for less than $1000, because with tax and shipping it can't be done.

I would have bought Oculus at $500. That last $100 makes a difference to me (and how I see this playing out).
 
Oculus understands that this is a marathon, not a sprint. Releasing a product done right, even at a kinda high price is what it takes to establish the baseline for what's acceptable in terms of quality for hardware. They're not trying to hit mainstream because the overwhelming majority of people can't even run the headset on whatever they own, the Rift at this time is squarely aimed at early adopters/enthusiasts.

100% this. I feel like people who haven't tried any of the newer generation VRs don't get it. If they ever want it to be mainstream adopted, they need to be done correctly the first time. If that requires a high entry point for enthusiasts they will do it. Word of mouth will go far because of how good the product is. If the product was mediocre for $300-$400 people would be happy now and they would likely get more orders, but when they arrive it'll be lackluster. At that point people would be up in arms that they spend $300-$400 on a bad product.
 
I'm waiting on the Vive because of Valve, but this price doesn't shock me. I expected something like this. I expect the Vive to be more and I'm ready to pay that much. As a PC gamer, I am used to and WANT to be able to buy the highest-priced products that are quality. I expect the Vive to be of incredible quality.
 
Fits really close with an Early Adopter %. So, right on target more like.

If it was year 3 and 90% of the responses were "nope" then it's a different problem.

No in year 3 the problem will be. "where are all the AAA games and experiences".

And the answer will be. It's not financially feasible to make AAA games no a niche crown.

Same line people used for PS3 and in some cases even now for PS4.
 
This thread is going to end up like the thread about next-gen consoles from 2012 where hundreds of people confidently predicted the failure of Sony's next console.

Lets not just ignore that one of the major things Sony got right was coming to market at a consumer friendly price.
 
I remember in the FB acquisition thread that the buyout was seen as a good thing because the mass market price would be absorbed, good times

Wait until HTC announces the price for the Vive next month, that'll be the barometer for what Oculus is doing with the Rift.
 
Where? The only misleading comment I can recall is from 5 months ago when Palmer said "it'll be more expensive than $350, but in that ballpark". Most other estimates of price from them were "$1500 for PC and rift" which is more or less accurate.



Where have they said "We want to bring cheap VR to the mainstream masses on day 1". They aren't targeting the mainstream with something that requires a $1000 PC. They've talked about a 10 year road to mainstream VR. Doing it via the mobile market. The CV1 was never their attempt at mainstream VR success, it's for early-adopters, and enthusiasts.

I don't think a lot of ppl understand the bolded. Oculus alrdy has a cheap entry level consumer VR device in Gear VR. It was the whole point of the Oculus/Samsung partnership. Gear VR is their entry level device and Rift is their premium device as it stands today.
 
You can't apply Rogers Curve in a vacuum, because Oculus has competitors. The "early adopter" curve only works out if OR has no competitors and/or the competitors are priced about the same.

That isn't likely to be the case here, though, what with PS VR.

I know people are super excited for Oculus but more products fail than those that succeed. When you take into account that Oculus plans to release aggressive SKU iterations, they may be pricing themselves out of the market right at the start.

Nothing unusual about that, to be honest. It happens all the time.

Good post.

I hate it when people bring out Rogers Curve. It's modern marketing's version of pointing to a mystical prophecy inscribed on a cave wall.

If you look at any new tech product that failed, that curve didn't predict shit.

I really get concerned with early iterations of technology because they're usually the ones that fail. Most of the time when something gets mass market appeal, it's because a competitor came in and solved a problem the original creator couldn't overcome. What, do you think Henry Ford invented the first car?
 
Im not saying he is right or wrong, but maybe he should leave twitter for a while.

This basically. Palmer usually comes across as a nice enough guy who's super passionate about his product, but in this instance he's being a bit harsh. I imagine he's super stressed about announcing the price and seeing all the negative feedback. He should leave the internet for a few hours.

At the same time, people are reading too much into this comment, the amount of "fuck this guy" replies on gaf about it are a bit much. It's a dumb thing, no need to keep insulting him over it.
 
Well with that price tag they better have some outstanding software at launch. Also couldn't FB subsidize this project? All that money they make a quarter and they couldn't be bothered to shave a few $100s off the total cost.
 
Even though it's 100$ more expensive than what I expected, I'm ok with the pricing.
What I'm definitely not ok with is the whole tax and shipping thing. I thought this was the consumer version?
This is the worldwide launch from a company that got bought by FB? Get out of town! For this reason alone will I not pre-order (well, also because I'm waiting for the vive...)
 
Even at 300$ all of this VR stuff will fail miserably if the devs doesn't use it. Just like everything else

This whole VR stuff desperately need a system seller / game changer which it doesn't have right now. Or I haven't heard of it yet!?

Blow my fucking mind and I'll lay down 1000$ today. Not with a Job simulator game or some tech demos
 
For the novelty, much like the Wii, if they manage to get good word of mouth people can be interested on it even if they are not really into games

This thing is not trying to be the Wii, and nobody involved has given any indication that this is he case. Their expectations are clearly tempered. If OR was producing like 10 million of these headsets expecting them to fly off shelves id say they were delusional. But that's not what is happening here.
 
Well with that price tag they better have some outstanding software at launch. Also couldn't FB subsidize this project? All that money they make a quarter and they couldn't be bothered to shave a few $100s off the total cost.

What makes you think they haven't already?
 
How good is the result though ? I'm assuming since they don't directly use their API, the end-result is not as good as if it was built for Oculus.

The 3rd-party tools only work for a limited set of games that have been tested and optimized, so the result is generally pretty good. The tool I saw works for 150 games right now.

Support for each of those 150 games is dependent on the game, but it seems to vary from 'near-perfect' to 'playable'.
 
People have to remember that all new tech is pricey. VCR's were like $300, DVD players were $1000, 4K TVs were tens of thousands of dollars when they launched. Not everyone is going to be an early adopter of VR. Some day, years from now, VR may be as cheap as $100 glasses or whatever, but for now, it is pricey.

Something like a player for movies or a TV has MUCH more mass market appeal than a VR headset. Video game consoles have a MUCH larger market too.. We're talking about a VR headset that already has a niche group with interest. That group then gets whittled down b/c many people's PC's can't accommodate it.

Now you're left with a small group that can a) care and want one, b) can afford the high price, and c) have a PC that will enable it.
 
Quote me on it, make a thread and tell me to eat crow in 5 years if I'm wrong.



Of course, trying it would automatically mean it's a success story. Is it a neat concept? Sure. Does it have the potential to take off when you take a multitude of variables into account, no. People are making out VR like it's the damn holodeck.

Fine. Have you tried it yet. Not a quick demo, but actually used a Rift for any length of time? Serious question.
 
Show me a non-hobbled self-built Oculus capable PC for less than $1000, because with tax and shipping it can't be done.

I would have bought Oculus at $500. That last $100 makes a difference to me (and how I see this playing out).

You can buy bundles starting at $1499. You can absolutely build your own PC with the required specs for <$1000.
 
I wonder if anyone would care to guess at how big a step down the psvr will be compared to oculus?

I'll obviously be getting the psvr first because I simply can't afford the rift AND building a computer but I've seen several people in this thread comment about how you'll get what you pay for with both headsets. They're both going to be good and "worth it" for what you're paying.

It's subjective I know and probably not very easy to describe, but what will the big differences be between the two? What, that costs so much more in the oculus, will put it ahead of psvr?
 
Top Bottom