Unfortunately, the example you stated from their video was just one example. And while Benny (right) did say that there have been rip offs, Rafi (left) was still not clear on this entire thing works but at the same time he was saying that they are trademarking reaction videos. And he was lying, they are currently going after people with false DMCA take downs.They said in their format. If nobody out right copies them I don't see the problem.