Completely. They make very good money from what they do, which is harmlessly entertain people. It almost seems like the perfect point to remain at, good income, happy fans, no real enemies.It's greed, simple as that.
But nope, it just wasn't enough. Gotta get more money even at the expense of coming across like total dicks. Fuck reputation we need more money. That to me is a very good example of pure, selfish greed.
Deservedly their brand has been tarnished as a result. I hope they see sense and abandon this idea but the brand damage is permanent regardless of loss or gain of subs.