No one's offended by it. Just seems like people insecure that others caught on to their insecurity. It's no different than laughing at all the "FOR MEN" branded shit some dudes can't not buy over the alternatives. Axe survives on these dudes, and it's gotten so far that diet soda has spinoffs just for dudes who can't buy the word "diet." I really really don't give a shit what people call their rooms
I don't really see that any different from whole women's brands existing. Marketers like gendered products because they get to sell more stuff, and anyone with a brain male or female just buys what they want. To me the whole "you're perfect the way you are, but buy our soap" Dove branding is as unctuous as the whole Axe "you will be sex incarnate" appeal (although it's worth noting Axe has apparently been marketing their stuff to genderqueer individuals as well so it might be they are or have been trying to change their image from the stereotype.)