Lionsgate and Kevin Hart, through his Hartbeat Digital banner, have partnered to launch Laugh Out Loud, a new video-on-demand service that will feature content created by Hart outside of features and touring. That will include original unscripted and unscripted series in which Hart will appear, starting with a hidden camera series starring Hart as an undercover Lyft driver. There also will be original content generated by and featuring up-and-coming comedians and top social media personalities, including a series toplined by Vine and Facebook star Logan Paul.
Laugh Out Loud, which eyes a fall 2016 launch, also will feature Lionsgate library content, including movies, which will partially be curated by Hart. The agreement is focused squarely on VOD at the moment but some original series could potentially cross over to TV in the future.
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Laugh Out Loud joins Lionsgates two other OTT services, Tribeca ShortList, which debuted last fall, and Comic-Con HQ, to be unveiled this summer in partnership with Comic-Con International.
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The LOL deal was negotiated by attorney Stephen Barnes on behalf of Hart.