Regarding the brand loyalty stuff, i think people need to realise that it is not really a question of brand loyalty, it's a more a question of
'These guys are taking the piss / dropped the ball I'm looking for an alternative'
The majority Consumers will tend stick with a console brand / console as long as the platform holder doesn't fuck things up
Look at Xbox 360 - that only gained such traction because Sony fucked things up with PS3
- 599
- poor Multi-Plat perfromance
- poor exclusives (at least initially)
Then look at PS4/Xbone
Sony did everything they could to fix their mistakes with PS3, and MS did nearly everything they could to bungle the Xbone! MS fucked things up ROYALLY
MS
- TV, TV, TV!!!... oh games? oh yes those too
- Kinect as standard
- Online only nonsense
- SDRAM / DDR
- Initially bad dev support / awkward to code for (due to SDRAM)
SONY
+ GAMES, GAMES, GAMES
+ 8GB GDDR5
+ Easy to code for, hugely improved dev support
IMO, it doesn't matter what MS does with Xbox from here on out as long as Sony doesn't fuck things up!
The bolded is true for me. I amassed about a 60+ game library across both digital and physical on 360, and was 360/PC only for that whole generation. All the DRM nonsense, PS4's lower price, media centric focus, as well as tone deaf PR statements on top of MS neglecting nearly everything else for kinect late in the 360's life made me abandon that investment.