Not a terrible mistake in the western markets, which are more heavily skewed to home console gaming, the pretense of being a home console allows for marketing to compensate even if it IS ideologically a handheld with console power (which will mean in Asia it will be marketed with more of an emphasis on its handheld capability).
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I know we're all hyped for a new Nintendo consoles (and Nintendo games especially) but we're pretty quick to forget about the WiiU and the fact that there is currently not a real market for a Nintendo home console.
I know everyone will tell me WiiU had communication mistake and this and that and there is no long term problem that makes a Nintendo home console irrelevant on the market nowadays (compared to their portable).
Nintendo home consoles = bad vibes
Nintendo portables = good vibes
720p powerful portable that you can dock to a tv = Awesome value!
720p cheap home console that you can take on the go = bad value
They're turning the thing the way that will hurt them, i think. But who knows of course different product, different communication. But i really think there is a high risk there, of presenting the thing wrong.
An other example.
XBO and PS4 owners could be interested by a secondary portable with a different offer. But why would they buy a second less powerful home console.
As any hybrid the WiiU can be seen as two things. Nintendo should present it as the thing that as the most value. I know what they think. They think a home console as more value, and maybe games are more pricey then ?? Maybe some AAA devs pressure them to market it as such, or other wrong reasons. Except the mistake can be fatal.