So how can we reduce this type of prejudice? The canvassing study provides a model for anti-trans attitudes, but can it be applied to other kinds of bigotry, such as racism, that might be more entrenched in the US? And even if we do embrace the canvassing model or something similar, how can we ensure that the conversations dont lead to a backlash the kind of defensive posturing and denial of racism that might lead even more people to support candidates like Trump?
In talking with researchers and looking at the studies on this, I found that it is possible to reduce peoples racial anxiety and prejudices. And the canvassing idea was regarded as very promising. But, researchers cautioned, the process of reducing peoples racism will take time and, crucially, empathy.