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Phil Spencer: "Not a fan of marketing deals with exclusive content"

I do agree that what he should of said was, "Over time and lessons learned, I have come to not like marketing deals with exclusive content. We will be trying not to make as many going forward."

Or something like that.

As it is, it doesn't seem like he is taking responsibility for the decisions he may have made made in the past.

That said, I know quite a few people who have jobs that are told to do things they aren't a fan of...

I myself as an assistant to a master plumber was told to do many thing I definitely wasn't a fan of. Like being lowered upside down into a septic tank to fix a pump while my boss was holding onto my ankles... with his hands. Just one of many things. I didn't have to do them, but if I said no too much, I definitely would have been fired.

I'm just saying, I have no idea what kind of pressure he may be under from above. He doesn't own the company so he must answer to someone. At the very least to board members/stock holders who don't give a flying fart about this stuff.

I do though, and if Spencer is now saying that he is going to try to take a stand against it then I am all for it and with him. The industry would be better off without it.

He's making a bold move though. Rest assured, the next time one of MS's games do something like this, there will be hell to pay. And I will be right there helping to raise it.

Consumers and fans that hold their companies or beloved figures accountable are how we could have a better future for everyone. So I think the best thing that we can do right now is to give our support on this and at the same time let him know we will be holding him to his word.
 
Looks like he couldn't keep up his Good Guy Phil facade for any longer and had to talk some crazy shit. Clearly his back's against the wall he's lashing out like a wounded animal now.
 
ScientificPizza said:
Lower install base means you have to pay more for content? Do you have any evidence of this?
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When you offer dlc that others can't buy or can only buy later you loose money.
If 10% of all players are on the exclusive system, meaning 90% are not you will loose more money than if 50% of all players are on your exclusive system.
 
I don't get it, did people watch the same conference I saw this year?

So he is up in arms for Sony getting a armor that if Destiny 1 is to go by will be super weak and worth nothing on Destiny, a mount and one map for PVP and PVE, yet their whole show was taking away whole games for some time... wat... I guess the dude screaming Exclusive* every single time a game showed up really convinced a lot of people
 
I think Phil is great, but he's full of it.

He held back Tomb Raider for a year, which is far worse than some stupid Strike.
 
And yet they had a fucking Tekken announcer in to say "Exclusive" before each part of the presentation.

Come on.
 
AmFreak said:
When you offer dlc that others can't buy or can only buy later you loose money.
If 10% of all players are on the exclusive system, meaning 90% are not you will loose more money than if 50% of all players are on your exclusive system.
Click to expand...

I think it doesn't work like that because oftentimes the exclusive content is free.
 
Really starting to dislike this guy, complete hypocrite. They basically created the timed dlc market and then took it a step further with timed exclusive periods for entire games like tomb raider and the one's announced at this e3.

So full of shit man
 
Melchiah said:
Based on their E3 conference, he seems to be a fan of timed exclusive games though, and it's not like Microsoft didn't do a plenty of marketing deals with exclusive content last gen.


EDIT:


Seems like he wants it to end now that they're not a market leader, who can make these kind of deals more easily. If the tables ever get turned, I imagine the tone will change back to what it was.
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Last gen?
What about this one, did we forget exclusive content for Fifa? Battlefield 4? Witcher 3?
 
Good guy Phil strikes again. Don't believe his lies.

If he was in the position Sony is in right now he would be doing the same thing.

Also, how can we forget the rise of the tomb raider fail.
 
hypocrisy-meter1.jpg
 
But...Phil had a bunch of timed exclusive indies on stage with no details as to how long they stay on Xbox.

I dunno, he's just pursuing another form of exclusive deals himself, nothin wrong with that but why try be all high and mighty? Pot meet kettle and all that.
 
Tankard said:
Last gen?
What about this one, did we forget for Fifa? Battlefield 4? Witcher 3?
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The division as well. If MS could do it they would. It's just right now as a 3rd party, why would I agree to something like that for distant second unless the check was large enough. And apparently that dollar requirement and MS offer aren't matching up this gen so Spencer goes "guys I'm going to take my ball and go home, everyone else should to...until next time MS is in the lead."
 
Loch Doun said:
Strange comment when your conference was basically this:

"Console launch exclusive!"
"Console launch exclusive!"
"Console launch exclusive!"
"Console launch exclusive!"
"Console launch exclusive!"

(Repeat that about 15 more times.)
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It's not strange when you know memory is no longer a part of the stalwart supporters rhetoric. He might be a hypocrit but he's not stupid.
 
Jeff Freecss said:
Tomb Raider was signed at the time when he was not the boss of Xbox. Most of people making that decision has left Xbox.
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Really? Because he sure talked like he made the deal himself.

http://www.eurogamer.net/articles/2...r-makes-case-for-tomb-raider-exclusivity-deal

Phil Spencer regarding Tomb Raider exclusivity said:
In part is it about having an answer to Uncharted 4? The comparison between the last Tomb Raider and Uncharted has been made.

Phil Spencer: Totally. I'm a big fan of Uncharted and I wish we had an action adventure game of that ilk. We've started some, and we've looked at them. But we don't have one today of that quality. This is an opportunity.

People push me as the content guy, shouldn't it all be about the content you're building? I want to own all of the hits on our platform. Well, not all of them - that's too much. But I want to have a stable of hits on our platform that we own. Absolutely. That's fundamental to us having a successful platform. When a unique opportunity comes up, I've got to go look at that. And this was a unique opportunity.
Click to expand...
 
Upinsmoke said:
What about the console launch exclusive stuff then? That was two days ago.
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What he said was "specific pieces of content" of a game. Not the whole game. And I think most developers of the console launch exclusives not only get a boost of exposure from one of the biggest gaming conference in the world but also get additional fund for their development. And ultimately, it benefit gamers in the end.

On the other hand, "specific pieces of content" as exclusive usually helps no one but Console makers and big publishers like Xbox, Sony, Activision Blizzard, etc. And I will argue it's even anti-consumer.
 
Jeff Freecss said:
What he said was "specific pieces of content" of a game. Not the whole game. And I think most developers of the console launch exclusives not only get a boost of exposure from one of the biggest gaming conference in the world but also get additional fund for their development. And ultimately, it benefit gamers in the end.

On the other hand, "specific pieces of content" as exclusive usually helps no one but Console makers and big publishers like Xbox, Sony, Activision Blizzard, etc. And I will argue it's even anti-consumer.
Click to expand...

That is certainly one way to spin this Phil but I don't believe you.
 
Rumblebones said:
How are people equating Microsoft securing temporary launch exclusives that last a couple months and 30 days on DLC to Sony routinely making sure they get permanent content exclusivity in games?

And before someone brings up TR, it shitty of MS that they did that, but afaik they haven't repeated that since.

I don't think Sony is gonna stop anytime soon with ensuring Xbox players pay the same for less content. It's bullshit.
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Only a fool would believe MS won't go for, or even hesitate for a second, permanent exclusives if the price was the same. Don't be the fool.
 
You mean like the CoD map timed exclusivity and similar deals you had on the 360 when you weren't getting trounced and sales and had leverage to negotiate such deals?

SMH
 
It's one thing to have a month or two of exclusivity, but a full year is dumb because that content will still come to other platforms, it's just a ridiculous wait at that point. Even something like 6 months is better for gaming as a whole and will still be enough to sway the people who would be swayed by something like that.
 
Are you bloody fucking kidding me?

Had Microsoft been the market leader this generation, they would be doing exactly that to secure and solidify their winning gap. This is a losing man's excuse, as the previous generation has shown. They even tried it again with RotTR and it did nothing for them because of how much clout they've lost since the last generation.

Cut the crap Phil.
 
Bluenoser said:
But paying to keep games off another platform for limited time is ok, right Phil?

Not saying the Destiny situation is ok, because it's not, but this is typical Phil speaking from both sides of his mouth.
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Well, yeah. There's still no content that will be exclusive to the platform. When it goes to other platforms it will be the full experience. There's a key difference between the two. Every console has to have exclusives. Timed or full although I'm not a fan of timed exclusives myself, but you're trying to compare apples to oranges.
 
Jeff Freecss said:
And I think he regret it later. I can't find the link but he did said something like signing deal with a established multiplatform game was a bad idea and they won't do that again.
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Didn't he announce a buttload of console launch exclusive games just 2 days ago? Metro isn't a stablished franchise?
 
"we can not get content deals anymore so I'm not a fan of it"
 
Jeff Freecss said:
And I think he regret it later. I can't find the link but he did said something like signing deal with a established multiplatform game was a bad idea and they won't do that again.
Click to expand...

It's not that that won't do again it's that he can't because it will cost way to much or companies won't do it .
You do know that all those indies they showed is basically the same thing unless you think new IP makes it okay to do .
It's trash when either Sony or MS do it's just that it now easier for Sony since they ahead by so much and MS don't have blank check any more.
 
Phil is a cool dude and i agree with what he says, but he's 100% full of shit.

They literally got Titanfall PS4 version shit canned when it already had a timed exclusive.
 
does Mr Phil spencer suffer from multiple personality disorder ? half of the games shown on Xbox conference were "Console Launch Exclusive" which means they are timed exclusives
 
I think people should look at "what is Microsoft doing now" instead of "what have Microsoft done before" because this is the first time Phil said this statement.

Has Xbox signed deals like the ones Phil don't like in the interview? Yes.

The problem then becomes "did Phil change the way he deal with exclusive marketing deal?"

And the answer is: Yes, his did.

The reason we know this is because there is no exclusive content of Shadow of Mordor and Assassin's Creed for Xbox One X. No specific content has been held back by the marketing deal. And you would think if Phil was lying. These two games would have at least some exclusive content.

So I would say Phil did put the word where his mouth is this time.
 
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