Just for the record, I am in no way defending what he did, I just give the benefit of the doubt and think ranting on an apology does not help.
Accepting an insincere apology made to cover his own ass does not help.
At this point you have to be incredibly naive to even think of giving that guy a nth chance.
Nothing short of a kick in the wallet is going to make him change his behavior.
You have to be so poor at pattern matching if you can't how this is going to go.
I'm not even sure that would help, I have to imagine the Disney deal he blew was a big financial opportunity lost.