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[Cyborg]

There it is.

https://blog.playstation.com/2022/0...c-environment-including-high-inflation-rates/

• Europe
  • PS5 with Ultra HD Blu-ray disc drive – €549.99
  • PS5 Digital Edition – €449.99

• UK
  • PS5 with Ultra HD Blu-ray disc drive – £479.99
  • PS5 Digital Edition – £389.99
• Japan (effective Sept. 15, 2022)
  • PS5 with Ultra HD Blu-ray disc drive – ¥54,980 yen
  • PS5 Digital Edition – ¥44,980 yen
• China
  • PS5 with Ultra HD Blu-ray disc drive – ¥4,299 yuan
  • PS5 Digital Edition – ¥3,499 yuan
• Australia
  • PS5 with Ultra HD Blu-ray disc drive – AUD $799.95
  • PS5 Digital Edition – AUD $649.95
• Mexico
  • PS5 with Ultra HD Blu-ray disc drive – MXN $14,999
  • PS5 Digital Edition – MXN $12,499
• Canada
  • PS5 with Ultra HD Blu-ray disc drive – CAD $649.99
  • PS5 Digital Edition – CAD $519.99

 

[reksveks]

Source: https://blog.playstation.com/2022/0...c-environment-including-high-inflation-rates/

The global economic environment is a challenge that many of you around the world are no doubt experiencing. We're seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries. Based on these challenging economic conditions, SIE has made the difficult decision to increase the recommended retail price (RRP) of PlayStation 5 in select markets across Europe, Middle East, and Africa (EMEA), Asia-Pacific (APAC), Latin America (LATAM), as well as Canada. There will be no price increase in the United States.

The new RRPs below are effective immediately unless otherwise noted.*

Europe

• PS5 with Ultra HD Blu-ray disc drive – €549.99
• PS5 Digital Edition – €449.99

UK

• PS5 with Ultra HD Blu-ray disc drive – £479.99
• PS5 Digital Edition – £389.99

Japan (effective Sept. 15, 2022)

• PS5 with Ultra HD Blu-ray disc drive – ¥54,980 yen
• PS5 Digital Edition – ¥44,980 yen

China

• PS5 with Ultra HD Blu-ray disc drive – ¥4,299 yuan
• PS5 Digital Edition – ¥3,499 yuan

Australia

• PS5 with Ultra HD Blu-ray disc drive – AUD $799.95
• PS5 Digital Edition – AUD $649.95

Mexico

• PS5 with Ultra HD Blu-ray disc drive – MXN $14,999
• PS5 Digital Edition – MXN $12,499

Canada

• PS5 with Ultra HD Blu-ray disc drive – CAD $649.99
• PS5 Digital Edition – CAD $519.99

Guess they don't want to take that loss in profit margins; the fx rate was going to cause issues for Sony (MS clearly don't care so much about HW profit margins)

 

[SlimeGooGoo]

.

 

[AREYOUOKAY?]

Better idea. Slim it down and cut the cost.

 

[reksveks]

Cheers mod for combining.

 

[TheUndeadGamer]

What was the price before in those markets?

 

[Bernd Lauert]

At least the supply issues will effectively vanish now.

 

[Kenneth Haight]

Knew it would pay to be in Day 1

Suck up that inflation bitches

 

[Negotiator101]

Better idea. Slim it down and cut the cost.

Obviously if they're increasing the price now 2 years after release a cheaper slim model is not on the cards.

 

[Aressa]

That's Sony on top for you.

 

[Negotiator101]

I say that's a bad move and is not going to gets sales back to PS4 levels.

 

[Kenneth Haight]

What was the price before in those markets?

It's increasing by £30, not a massive amount but not insignificant either. We have 10% inflation here and the worst cost of living crisis in years.

Bizarre decision, they must be really eating shit profit wise on hardware.

 

[Cyborg]

That's Sony on top for you.

Others are expected to follow.

 

[tommib]

Can't even imagine scalper price after this.

 

[jasondefaoite]

What was the price before in those markets?

 

[sankt-Antonio]

10% increase, wow.

All good if wages where to get 10% higher :/ ...

 

[Negotiator101]

It's increasing by £30, not a massive amount but not insignificant either. We have 10% inflation here and the worst cost of living crisis in years.

Bizarre decision, they must be really eating shit profit wise on hardware.

It's a awful decision and one that will cost them market share.

 

[Chukhopops]

What was the price before in those markets?

In EU it was 399 / 499 so that's a 12.5% increase for digital, quite a lot.

 

[Bernd Lauert]

It's a awful decision and one that will cost them market share.

Exactly. I hope Microsoft keeps eating the cost.

 

[jm89]

Should have just taken the L.

Someone at Sony is hellbent on losing this Gen.

 

[Kenneth Haight]

Yeah it's really odd. With inflation though they must think they can get away with it. Arrogant Sony have well and truly returned. They can't afford to eat the cost like MS really.

Just give me some good games, same goes for you MS, I will pay if they are worth it.

 

[BigbyTheSheriff]

 

[jm89]

Can't even imagine scalper price after this.

In the UK atleast scalpers have tapped out.

 

[TheCrowsReaper]

This is not the way, and I hope Sony ends up having to regret this.

 

[Negotiator101]

Exactly. I hope Microsoft keeps eating the cost.

I'm sure they will, Sony really are sticking it to their loyal customers this generation. Ridiculous first party game prices, charging to upgrade to PS5 version and now increasing a console price 2 years after it was released

 

[AREYOUOKAY?]

Obviously if they're increasing the price now 2 years after release a cheaper slim model is not on the cards.

I dunno... I mean think of how much money they can save by cutting down on plastic because as of now it sure has a lot of it.

 

[jm89]

This is not the way, and I hope Sony ends up having to regret this.

I really hope ms don't follow and go the opposite and start offering better bundles at the same price point, sony need humbling this gen.

 

[Gen.Grievous]

Can't even imagine scalper price after this.

They will be the same. Happened with GPUs as well. Nvidia raised prices but the scalpers and retail stores asked prices already so far above MSRP that it didn't even matter.

 

[Aressa]

Others are expected to follow.

I doubt it.

 

[Robochobo]

But why

 

[Riky]

Is this the first time a company has raised a console price after launch?

 

[Negotiator101]

I dunno... I mean think of how much money they can save by cutting down on plastic because as of now it sure has a lot of it.

Theoretically yes but isn't time/money used designing and testing a new model offsetting the money saved on materials?

 

[Bernd Lauert]

I'm sure they will, Sony really are sticking it to their loyal customers this generation. Ridiculous first party game prices, charging to upgrade to PS5 version and now increasing a console price 2 years after it was released

There's no good reason to do this, unless Sony believes they will keep immediately selling out all the consoles they produce. We'll see if they're correct.

 

[reksveks]

In EU it was 399 / 499 so that's a 12.5% increase for digital, quite a lot.

I do even wonder if they are going to increase the % of digital consoles made. It's still a loss maker.

Is this first time a company has raised a price after launch?

Meta just recently but not sure about typical consoles

 

[Kupfer]

Better idea. Slim it down and cut the cost.

Not an easy task and they already did cut the costs with the new revision of the PS5 which has a less massiv heatsink with less use of copper.


I wouldn't have thought that the situation is still so tense after one and a half years and that the PS5 is almost never available in retail stores. It's surprising, but understandable, that the console is now even more expensive.

I'm all the happier to be there since day 1 with 2 consoles. I hope no defect creeps in.

I do even wonder if they are going to increase the % of digital consoles made. It's still a loss maker.

Loss maker? Not at all. You are bound to the store with the digital edition and the prices are impressive. The games are sometimes 50% more expensive than the disc in retail stores. After a handful of purchased games in the store, Sony has already made plus with the sale of the digital edition to you.

 

[Chukhopops]

Is this first time a company has raised a price after launch?

Oculus Quest 2 but aside from that I don't see any other example.

This is not the way, and I hope Sony ends up having to regret this.

I mean they know it will have an impact on demand but it won't matter if they lose less on each console sold.

 

[Tarnpanzer]

Price at release was too low anyway. Sony lost a lot of money due to this. The should have released it @600/650$€. Even with this price tag the consoles would have been sold out everywhere.

 

[Negotiator101]

There's no good reason to do this, unless Sony believes they will keep immediately selling out all the consoles they produce. We'll see if they're correct.

Well everything is increasing in price so I'm guessing that's the reason. I don't think they really know until the new price takes effect.

Problem is you have aging tech that's increasing in price where it should be dropping, hardware across all appliances drop in price as they get older. I believe this is unprecedented but maybe someone knows better?

 

[Godot25]

Sorry Sony, but you are pathetic.
You are making money on software. You can afford to take a hit on hardware side.

 

[PuffyCan]

Is this the first time a company has raised a console price after launch?

that's the second time sony raised the price of a console in canada, last time ps4 price went up by 50$

 

[Leonidas]

I wish they would raise the price in the US so I feel like I got a deal on my PS5 which I have turned on a handful of times so far.

 

[SeraphJan]

Out of all time, they choose now, this is a dumb decision

The correct strategy would be to raise the price during the GPU inflation years ago, and decrease the price now. But no, they choose to raise the price when GPU price crashes, what the hell are they even thinking.

 

[Tarnpanzer]

Sorry Sony, but you are pathetic.
You are making money on software. You can afford to take a hit on hardware side.

Companies are not our friends, never...

 

[b6a6es]

Bezos would've never increased the prices

 

[Godot25]

Companies are not our friends, never...

I'm not saying they are. I hope consumers will send clear message.

But who am I kidding, right?

 

[reksveks]

Loss maker? Not at all. You are bound to the store with the digital edition and the prices are impressive. The games are sometimes 50% more expensive than the disc in retail stores. After a handful of purchased games in the store, Sony has already made plus with the sale of the digital edition to you.

Upfront its a loss maker, that was my poorly explained point. Yes, you can make more margin on software purchases but it does depend on what the attach rate is and what software they are buying.

~70 usd is alot to make up as a platform holder if you are making a 30% cut. Probably need close to 200 usd in additional software revenue

 

[Gen.Grievous]

Well everything is increasing in price so I'm guessing that's the reason. I don't think they really know until the new price takes effect.

Problem is you have aging tech that's increasing in price where it should be dropping, hardware across all appliances drop in price as they get older. I believe this is unprecedented but maybe someone knows better?

My energy bill almost tripled this year for the same use. Fun living in EU right now.

 

[Salty Popsicle]

Jeez, I know inflation has been killing many industries lately but Sony passing on the costs to consumers is just a low blow. If neither Microsoft or Nintendo follow suit with similar price increases for their hardware, this will look especially bad.

Not to mention I've been told by armchair GAF analysts that Sony usually begins making profit on their console sales within 12 months of launch. Either they were talking out of their behinds or Sony is hurting for money.

 

[Kimahri]

Will be interesting to see sales going forward if that rumored xbox price cut is real.

 

[tommib]

Is this the first time a company has raised a console price after launch?

Quest 2?