Some are not even taking into consideration that it will get better with time. Even now you have very popular YouTubers dismissing it, calling it stupid saying how you could just hire a person instead of making few second clip, or saying its not the same as being good with Photoshop or being a painter with a brush.
In ten years it's going to be absolutely insane. And if it gets backing from enormous media giants then it'll evolve even faster. There's no turning back from this.
Just imagine what time it would take to film one of those short clips which AI spits out in minutes. You'd need actors coming to set, people handling camera, catering, audio, directing, cinematography, lighting and editing. Just to name a few. There will be the need for prompt-makers and some other roles, but the amount of cost/time-cutting AI enables will revolutionary.
It's true that quality will take a hit as true artisans are superior(for now), but take a look at how cheap many houses look today compared to the past. Or furniture where people buy cheaper stuff from IKEA instead of craftsmanship. If people were obsessed with high-art in everything then we wouldn't have McDonald's. AI art will be good enough for the masses, which is where the big money lies. Heck, many young people sit on tiktok while just glancing at the movie they watch.
It will be a slaughterhouse for creatives and I don't say this with glee, as I have nothing but respect for hard-working filmmakers. But it will annihilate an enormous amount of positions in big studios, including gig jobs. A lot of stepping stones will be removed and the works of art we could have gotten in a future without AI, will be fading like embers in rain.
I have two feelings. Fear because of what impact it will have on creative people. Excitement because I want movies that have that classic Technicolor look. And I want videogames where AI simulates completely random encounters instead of semi-scripted ones.
Tldr: The future is an exciting horrorshow.