Nielsen: 56% of US households have a modern game console

TunaLover

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Nielsen is out with its annual survey of video game use in the US today, and it's found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously). Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).
 
nielsen-gaming-report.jpg


Nielsen is out with its annual survey of video game use in the US today, and it's found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously). Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

Interesting.
 
42% of households don't have EITHER a cell phone or a computer?

That seems like an embarrassingly high percentage more than a decade into the 21st century for such a prosperous nation.


EDIT: Ah, okay, I understand better. It's that 42% DON'T PLAY GAMES on any of those devices. That makes way more sense.
 
Interesting figures. I wonder how many of these figures counted are senior citizens who would make up a negligible part of the userbase in any case.

As in people 65+? They wouldn't be considered a negligible of any userbase, particularly for PC and Wii (and probably iOS, too). I can't find Nintendo statistics (and I know they've released them), but EA claims that 1/3 of their sites visitors are Baby Boomers. When you see something being sold on QVC (like the 360 and Wii were), you know it's caught on with older people.
 
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