This isn't however just a normal die shrink, as Apple is using Samsung's 32nm high-k + metal gate LP transistors for this new A5 die.
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One such source is the gate oxide/gate dielectric, a particularly thin part of modern day transistors - on the order of a handful of atoms thick. Thinning the gate dielectric is desirable up to a certain point, after which the dielectric simply leaks too much power. Switching to a different material here, specifically one with a higher dielectric constant (a higher k-value), can significantly reduce leakage current and mitigate this issue. This is exactly what the first part of Samsung's 32nm high-k + metal gate process does.
The second half of the new process is the introduction of a metal gate electrode. Switching from a polysilicon to a metal gate electrode results in higher drive current by elimination of a region of depleted conducting carriers between the gate electrode and gate dielectric.
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The combination of these two innovations results in less wasted current and more efficient current delivery, which in turn can give us a more power efficient chip. It's a net win. It makes manufacturing more complex, and there's definitely a learning curve to implementing it, but after you get over that hurdle it becomes just another part of the process.
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Apple decided to try out Samsung's 32nm HK+MG process on the A5 used in the 3rd generation Apple TV and some of the new iPad 2s. The former is a relatively low volume product for Apple, while the latter still moves in significant quantities. To deal with that fact, Apple is continuing to ship the original 45nm iPad 2,1 alongside the new 32nm iPad 2,4. Any hiccups in Samsung's production of the A5 and there are still more than enough iPad 2,1s to go around. The risk of moving to 32nm is effectively mitigated, while the learnings Apple gains from building the 32nm A5 will pay off later this year as Apple ramps up production of a 32nm SoC for use in the next iPhone. It's a very smart strategy, one you would expect from an experienced chip company - not a device vendor. When you consider that Apple employs chip architects who have worked on everything from the Athlon 64 to the Cortex A15, Apple's behavior is no longer that surprising.
Apple gets two benefits from the iPad 2,4: lower manufacturing costs, and experience with Samsung's 32nm HK+MG process which it will later use in much greater volumes. What about customers who end up with an iPad 2,4? Better battery life and cooler operation, of course.