Microsoft Surface Tablet announced

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Gary Whitta said:
That sounds high for the RT and low for the Pro. With that narrow a difference I don't see why many people would go for the RT over the far more capable Pro.

I still say the price points will be modeled on iPad/MBA. $500/$1000.
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I think...

499.99/599.99 for the two RT's

799.99/899.99 for the Pro's

Though, they said it will be priced like comparable ultrabooks, ultrabooks are hitting 699.99~800, and if I were them, I'd avoid breaking the 1000 barrier.
 
I don't believe those price rumors at all. Makes zero sense.

$599 for 32GB Surface RT
$699 for 64GB Surface RT

then

$799 for 64GB Surface Pro

Why would anyone buy the 64GB RT model in this scenario? It'd be a pretty useless SKU.

Such a low price on the Pro would probably infuriate all the ultrabook OEMs, but it seems clear that MS is less worried about OEM happiness than they used to be.
 
The ULV Ivy Bridge in the Pro alone probably costs $200 more than the Tegra in the RT, and that's before factoring in the memory, SSD, 1080p screen and digitizer, so that rumor is false.

I predict $499/$999 like everyone else.
 
16:10 is really the perfect aspect ratio for nearly all purposes. I wish apple adopted this ratio for the iPad, iPhone, Monitors and the upcoming Apple TV. One universal aspect ratio and just three resolutions for ALL Apple devices. 960x600 or 1280x800 for iPhone. 1920x1200 for pretty much everything else. 2880x1800 for anything they want to brand as retina other than the iPhone.

I find 16:9 aspect ratio is way too narrow. 4:3 is good vertically but looks off horizontally and it's not great for watching movies and not as universal.

16:10 also happens to be very close to the golden ratio considered ideal for the human eye. http://en.m.wikipedia.org/wiki/Golden_ratio

I really wish Apple would just bite the bullet and switch over to this ratio for their next generation of devices so that it will become the one universal standard by iOS 8.
 
Lynn616 said:
Surface 32gb at $599 is the same as the iPad 32 gb and about as low as we could hope. $799 is $200 cheaper than I hoped so that would be a fantastic price.
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Microsoft has to undercut iPad though. iPad is far too popular and desire to sell it at the same price. It isn't even a fair fight.
 
Stephen Colbert said:
16:10 is really the perfect aspect ratio for nearly all purposes. I wish apple adopted this ratio for the iPad, iPhone, Monitors and the upcoming Apple TV. One universal aspect ratio and just three resolutions for ALL Apple devices. 960x600 for iPhone. 1920x1200 for pretty much everything else. 2880x1800 for anything they want to brand as retina.

I find 16:9 aspect ratio is way too narrow. 4:3 is good vertically but looks off horizontally and it's not great for watching movies and not as universal.
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I'm experiencing some kind of deja vu moment here.
 
Miri said:
I think...

499.99/599.99 for the two RT's

799.99/899.99 for the Pro's

Though, they said it will be priced like comparable ultrabooks, ultrabooks are hitting 699.99~800, and if I were them, I'd avoid breaking the 1000 barrier.
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I think they are missing the point when they say the Pro will be price-comparable with ultrabooks. Ultrabooks are NOT the competition, the MacBook Air is. That's the only price comparison they should be concerned with.
 
Gary Whitta said:
I think they are missing the point when they say the Pro will be price-comparable with ultrabooks. Ultrabooks are NOT the competition, the MacBook Air is. That's the only price comparison they should be concerned with.
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Only Mac fans would think that's the scenario. Real world marketing would put it in comparison with Windows running Ultrabooks.
 
Gary Whitta said:
I think they are missing the point when they say the Pro will be price-comparable with ultrabooks. Ultrabooks are NOT the competition, the MacBook Air is. That's the only price comparison they should be concerned with.
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I don't think it's common for tech companies to publicly compare their pricing to their named competitors and their specific products.
 
Shogmaster said:
Only Mac fans would think that's the scenario. Real world marketing would put it in comparison with Windows running Ultrabooks.
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You don't have to be a Mac fan to recognize the MBA as the product to beat in this category.

I'm really trying to break out of the tiresome defense force narrative but people keep dragging it back into the discussion.
 
Cheebo said:
Microsoft has to undercut iPad though. iPad is far too popular and desire to sell it at the same price. It isn't even a fair fight.
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They are not going to be able to challenge the iPad anytime soon. Even if they undercut the price. They can soak up the Android tablet market which is around 30%. I think we see 32 gb Surface at $599. Surface Pro at $999. Then I see their Barnes & Noble deal kicking in at the low end. Maybe a Nook running Windows 8 at $199 or $249.
 
Gary Whitta said:
You don't have to be a Mac fan to recognize the MBA as the product to beat in this category.

I'm really trying to break out of the tiresome defense force narrative but people keep dragging it back into the discussion.
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MBA make up what percentage of the laptop/notebook market? There's no reason they have to recognize it as the product to beat.
 
w1ck3dn1nj4 said:
Bit LTTP having only just seen the video. Well I can see why MS Surface (particularly the pro) would appeal to some people, but with no price, detailed specs or concrete delivery dates, the entire event is just a premature hype exercise imo, delivering very little other than perhaps achieving what I would call an applause ripple effect somewhat similar to those obvious plants that you see in the crowd at the E3 press conference.

Because when you come to think of it, without any concrete info to offer at the end of the day, the only sure thing MS has announced here is to tell their potential tablet OEM partners that there’s a new cowboy in town - one with a competitive advantage who doesn’t have to pay any Windows licensing fees and can potentially hurt their already slim margins. If that’s not a big fuck you I don’t know what is. Who is MS trying to fool here? Stretch these OEMs to the limit where they have to start pushing open-source solutions for real? Well if that’s the case, I’m all for it. Open source deserves a chance to shine.

Secondly the reveal has done very little to change my mind that Windows 8 is nothing but a cluster fuck of a mess for traditional desktops. No, I have no use for this Surface hybrid. It’s a big meh to me. It ain’t gonna replace my multi monitor desktop setups at work or at home. Yes I do like the improvements under the hood for Windows 8 but that still does not compensate the overwhelming hate I have towards your blatant troll attempt of trying to turn my desktop into a giant smartphone! Metro is butt ugly and fucking hideous and I don’t want to be exposed to it, not even for a fucking second on my desktop!

You’re fooling nobody with your “one-size fits all form factors” crap. I have no problem towards unification or convergence strategy for mobile devices and desktop counterparts. That’s not the issue. What I have a problem with, is your cuntish way of implementing it. The underlying code is already there to ensure that it works well for various form factors, so why not just limit the Metro UI to touch centric devices? Why not make it easy for users to flick a switch like a “desktop mode”, a “tablet mode” or a “phone mode”? Why not make it work like Windows media centre where we don’t have to be exposed to it if we don’t need to? How is Metro supposed to enhance my desktop experience or make me more productive?

Like I said you’re fooling no one. Windows 8 merely a convenient pretext or excuse and your last ditch attempt at trying to shove your mobile UI in our face in the hopes that it translates into mass acceptance for your dying mobile devices. Only difference this time around is, instead of your strong-arm tactics with OEMs, you’re also bringing your game to end consumers. To that, I still say a big fuck you MS.
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“And your contribution to society is….what?"
 
coldfoot said:
They were 91% of PC's over $1000 in 2009 according to NPD.
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I think that is all Macs in general. Apple has 91% of the 1000+ PC market in America. I wonder how many people here realize how just dominate Apple is in the computer market, not just iPad for the range the Pro is going to be in. Even in the 800+ range if by some miracle it is only 800.
 
What I don't understand about this announcement/product is why they built this, instead of a phone to show off.

OEMs are lining up around the corner to built RT and Pro tablets, but they only have FOUR mfgs as partners for their WP8 line.
 
Copernicus said:
What I don't understand about this announcement/product is why they built this, instead of a phone to show off.

OEMs are lining up around the corner to built RT and Pro tablets, but they only have FOUR mfgs as partners for their WP8 line.
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Nokia can push boundaries in the phone arena.

I can't say the same for any of the PC players other than maybe a small company like Razer, but they can't hit reasonable price points on their scale. Their laptop was, what, $2,800?
 
Cheebo said:
I think that is all Macs in general. Apple has 91% of the 1000+ PC market in America. I wonder how many people here realize how just dominate Apple is in the computer market, not just iPad for the range the Pro is going to be in. Even in the 800+ range if by some miracle it is only 800.
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What percentage of PCs are above $1000? And what is that quantity? And do these numbers include ones built custom? So would my desktop that I created for around $1100 from parts from Newegg be recognized by NPD?

This isn't a snarky comment. I really am curious.
 
jagowar said:
I've been to the houston galleria a few times over the past year and the ms store was usually more busy than the apple store.... of couse 2 of those times was when that wp7 challenge thing was happening so that likely contributed.... was actually surprised the ms store was busier.
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Sam's Town represent!
 
JaggedSac said:
What percentage of PCs are above $1000? And what is that quantity? And do these numbers include ones built custom? So would my desktop that I created for around $1100 from parts from Newegg be recognized by NPD?

This isn't a snarky comment. I really am curious.
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No your desktop wouldn't be included. It's retail sales.

It is harder to find non-Apple computers for over 1k retail.
 
faceless007 said:
When did he say anything about brand recognition? Why would a consumer use that as a relevant factor when choosing between products?
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People don't use brand recognition when choosing products?

MBA is the one to beat, part of the reason MS had to step in is because the OEMs (like Asus) are all over the place and don't seem to have any real direction in hardware. Those convertibles look simply awful to use.
 
Copernicus said:
What I don't understand about this announcement/product is why they built this, instead of a phone to show off.

OEMs are lining up around the corner to built RT and Pro tablets, but they only have FOUR mfgs as partners for their WP8 line.
Click to expand...

I think there were two Windows RT devices from OEMs at Computex. One tegra tablet from Asus and a Qualcomm note-net-ultra-whateverbook from Toshiba.

No one wants to touch RT.
 
Jobiensis said:
People don't use brand recognition when choosing products?

MBA is the one to beat, part of the reason MS had to step in is because the OEMs (like Asus) are all over the place and don't seem to have any real direction in hardware. Those convertibles look simply awful to use.
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The Asus Transformer Book looks awful to use, but the Macbook Air doesnt?

the hell?

brotkasten said:
I think there were two Windows RT devices from OEMs at Computex. One tegra tablet from Asus and a Qualcomm note-net-ultra-whateverbook from Toshiba.

No one wants to touch RT.
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Really? I thought there were a bunch, huh.
 
diffusionx said:
Paul Thurrott says that the unveiling was basically a Potemkin Village of Surfaces:


The devices that Microsoft showed off earlier this week weren’t real; they were simply prototypes. And anyone claiming to have gotten “hands-on” time with a Surface tablet was exaggerating, at best: No one was allowed to touch a working prototype, so those typing videos occurred on dead pieces of hardware without a working screen.
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Go back to the first sentence of this post to see who wrote that.

http://www.winsupersite.com/article...et-microsoft-takes-apple-mimics-google-143481
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I don't know what he's talking about here. It might not have been for long, but people did touch it, and the screen worked fine.

http://www.youtube.com/watch?v=TRU4QhedkD0&t=95
 
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