http://www.outsideonline.com/outdoor-adventure/xx-factor/Why-We-Ignore-Womens-Sports-20120717.html?page=1
There is an American in pink, but nobody cares. Not that that's anything new.
The Giro dItalia Femminile is the biggest race youve never heard of. Covering 961.4 kilometers of Italian countryside over nine days, 127 athletes compete for one of the sports biggest prizesthe pink jersey. And in 2010, an American won it all.
Again in 2012, American cyclists should be in the news: Evelyn Stevens became only the second Americanafter Lance Armstrongto win the spring classic Fleche Wallone. She also recently won a stage at the Giro dItalia Femminile. And Kristin Armstrong is a favorite to defend her gold medal in the time trial at the London Olympics.
Throughout history, women have been deterred from competing in sports. The first woman to run the Boston Marathon as a numbered entry made headlines worldwide after her boyfriend shoved aside a race official who was berating her. And that was in 1967.
To paraphrase a common line of thinking, pretty girls in pretty outfits get a lot of attention. If you follow womens tennis, the thinking goes, youre not just doing it for the sport. But what about cycling? Female cyclists wearjust like the menvery revealing lyrca shorts and form-fitting jerseys that often go unzipped in hot weather. So why doesnt cycling get the coverage it deserves?
The reasons people give are many and varied, with some more valid than others. Women are slower then men (often, but not always). The competition isnt as deep (yes and nomore men can win a given race, but its always the same handful of cyclists dominating in both fields). They dont race tactically (bullocks). Whatever the case, womens cycling doesnt draw the sponsorship or attention that mens cycling does.
Not only do womens sports suffer from a lack of coverage, but the coverage is flawed. To start, its staggering just how little coverage women receive: 96 percent of all television sports coverage focuses on men, according to a study released by the Women's Sports Foundation. Things take a more distressing turn when it comes to the type of coverage women receive.
Even at the Olympics, commentators focus more on the physical appearance and personal lives of the women than on their athletic ability. Count how many times the commentators say girls and mention looks, clothing or children at the London Games. Compare that to men: whens the last time an elite athlete was called a boy?
Broadcasters, writers and photographers feminize women as a cure-all for viewers. Theres an accepted framework for how to portray female athletes, and its through feminization. But the solution is causing the problem. Feminizing or sexualizing women reduces interest in their sports, says Cooky.