Microsoft Surface Tablet announced
- Thread starter Windu
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Complex Shadow
Cudi Lame
Man that takes me back. I liked those ads too, but they were terrible when you put them in front of a mainstream audience (something that never happened anyway). I think this ad works far better in that sense. Its easily digested, catchy, and is a far better 'Hello' than say this.
Baconsammy
Banned
I puked in my mouth a little bit. The little girls dancing gave me the creeps. Stephen King-adapted-for-tv creeps. The clicking annoyed me more than Jeff Bridge's voice in Apple ads does. I didn't want them to copy Apple's awful ads, but I also didn't want this. Vomit.
Is it just me or does the kid at 0:10 miss the click?
I actually don't mind it, and the little kids dancing like that were kind of funny. Will definitely catch people's attention and do well with the casuals. If they can follow it up with more information type ads then they are definitely on the right track.
Outside of the adverts, it isn't much different from Apple. The company that pretty much sets the standard in the "devices" market
Outside of the adverts, it isn't much different from Apple. The company that pretty much sets the standard in the "devices" market
I am really confused by MS's strategy in marketing this. For such a cool product it seems so odd. A week before launch not one single person in the press has had a hands on, no pricing, no preorder or solid availability information, no real info about what skus there will be. Extremely vague tv adverts.....
It reeks of vaporeware yet it's out in a week.
It reeks of vaporeware yet it's out in a week.
Yup. Commercial should have shown what this can do.
Nah, seems this is just an introductory ad. Teaser. Informative ads come later, like one that says how much it costs to buy it. The order is always, 1. dance number 2. "Its this much to buy it. Click in. 3. ????
profit
I actually didn't think it was that bad an ad, though not exactly very informative.
Is it really just a week?!?
I think in general Apple would have had pricing, preorders and some hands on time for press a week before launch.
Is it really just a week?!?
I think in general Apple would have had pricing, preorders and some hands on time for press a week before launch.
Remember, this is an advertisement. It's perfectly OK if it's catchy, memorable and cheesy, even if it fails to demonstrate all the features.
Personally I think it's great, and I love Apple's ads too. It seems to me that a lot of people here want a video like this.
The Windows 8 launch is 10/26, so 11 days. I think a couple days between details and availability isn't too bad. Apple pulls off availability the same day as announcements for some devices and availability within a couple weeks for others.
We'll see how it plays out. I don't really think there is a problem with how this is playing out though. Especially if they can come with a competitive price. A $299 announcement a week from now is going to be more effective than a $299 announcement a month ago.
Frustrated_me
Member
Great ad actually...
It's like that annoying ass coffee ad from McDonalds only taken to worse extremes. Who thinks this shit up? Nobody is going to look at that ad and think... oh man, that looks cool.
Oh man, that looks cool!
Baconsammy
Banned
There's nothing remotely flimsy looking about that keyboard to me. At least not in that commercial.
Baconsammy
Banned
Not sure what he means by gesture typing. Regardless, that looks pretty cool.
...Windows 8 ads? The Surface ad aims to differentiate the Surface from other Windows tablets, not promote Windows as a whole.
Right. We have already seen some Windows 8 ads. They show OS features and such. This one showed the device and the main peripheral.
there is an event scheduled on the 25th. They will probably announce the price then and say its on sale at midnight. I'm sure blogs will get it sometime this week to review it, probably have a nda till the 25th.We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
Have to wait for Apple to price the Mini silly
Baconsammy
Banned
We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
How is this behavior any different than most everyone else?
JaseMath
Member
Because it sucks? If this was the film industry...We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
I don't want it to.
foodtaster
Banned
We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
the fact that you're even asking means microsoft is accomplishing what it (apparently) wants to.
It should absolutely be doing both. A tablet is not just the hardware. In a market that is still very unproven (Besides the iPad), the need to show what the Surface can actually do - not that it just looks pretty.
Baconsammy
Banned
Market is not unproven at all. My mother has a Kindle Fire HD. She can't even work most PCs.
My mistake. Kindle Fire and iPad. Maybe Nexus 7.
There have been far more failures than successes. An ad for a tablet needs to tell people why they actually need a tablet instead of a desktop or laptop. Showing that a device is shiny only goes so far.
For what it is, the ad is fine. But Microsoft should be doing more.
Penguins&PolarBears
Member
My favorite part of the ad is the end when it shows the guy pressing on a part of the screen that does absolutely nothing. Whoever shot the video obviously never used Windows 8.
That ad is only acceptable as a teaser ad, if they do not have better ads post price reveal that explain what the hell the product is then I am disappointed.
Very easy to watch this ad casually and not understand why the magnetic cover or tablet is special. Also wouldn't be surprised if some people just think it's an iPad ad or an ad for a new iPad accessory. I can imagine people going into the Apple store asking to buy the keyboard cover for their iPad. It does have the "Surface" and "Microsoft" logo which should clue people in, but people tend to be exceedingly stupid.
That ad is only acceptable as a teaser ad, if they do not have better ads post price reveal that explain what the hell the product is then I am disappointed.
Very easy to watch this ad casually and not understand why the magnetic cover or tablet is special. Also wouldn't be surprised if some people just think it's an iPad ad or an ad for a new iPad accessory. I can imagine people going into the Apple store asking to buy the keyboard cover for their iPad. It does have the "Surface" and "Microsoft" logo which should clue people in, but people tend to be exceedingly stupid.
It is one out of a series of ads. It is too early to say they aren't doing what they should be.
AlteredBeast
Fork 'em, Sparky!
We're 11 days from launch, and we don't know pricing yet? And nobody in the press has gotten hands-on time with it.
Microsoft, why do you make it so hard?
Seriously! I sold my iMac to make proverbial room for one of these, but without a price this close to launch, it is killing me! Think I am waiting for the Surface Pro, but I want to go in an play with one of these at Best Buy or whatever.
This is certainly true. I was evaluating the ad on its own but you make a good point.
However, my argument will stand if the rest of the ads are similar to this one.
From Thurrott...
Ahhh, can't wait. I might even be suckered into ordering an RT one even tho I want to wait for the Pro.
Agreed. Their Windows 8 ad wasn't too in depth either. With a $1.5 billion advertising budget, I'm expecting them to do more. But I should remember that this is Microsoft after all
Ahhh, can't wait. I might even be suckered into ordering an RT one even tho I want to wait for the Pro.
Agreed. Their Windows 8 ad wasn't too in depth either. With a $1.5 billion advertising budget, I'm expecting them to do more. But I should remember that this is Microsoft after all
haha, the flippety action he did makes me less nervous.... would have thought that it would fly off.
LukasTaves
Member
Gesture typing means that they don't just use the touch of your fingers to detect the pressed keys. Other than touch they also sense the pressure, and the cover register the gesture of pressing the key down (even though it doesn't really move) to type.
Dreams-Visions
Member
I'd say chances are "lol".
only integrated graphics, bruh. I wouldn't bother, though 720p/30 may be possible with low enough settings. I don't really consider that satisfactory for that kind of game, but it's not my money.
Excited to pay $500 for a Surface RT with little software and 3rd party hardware support at the moment (and for who knows how long)?
Damn, if only there were about 10 million more of you.
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