Two points. First, sports are culturally and historically significant in a way that games are not. (We can't really argue that point out here, though.) Second, the actual sports media (the part involving research, interviews, editorials, fact-checking, etc.) operates in a fundamentally different way than does the so-called games "media," in terms of its procedures, its hiring practices, its organizational structure, and its relationship to the subjects of its criticism and assessment. So my point about the unsalvageability of the games "media" stands. You could not, I believe, turn the games "media" into something resembling the legitimate media surrounding sports.