It is a private auction closed to the public, everything eil be settled tomorrow morning during the sellers hearing, which is happening the same time as that Nintendo Direct.
Iwata: "Well, we should have something to announce any second now. We really thought it would be ready by now! Wait, it's just come through"
(Piece of paper handed over from offscreen)
"We'd like to announce, for Wii U... Bratz!"
"is that *really* all we could get in the end?"