Nintendo ditches main E3 conference, still there with games, press events, N-Direct

what i only can see is the "3ds" lineup. there is no real WiiU lineup.
For the WiiU we only "knew" there are doing something, but i think they aren't ready with many games to show. Sure, we will see Mario Kart and something like Mario 3D. But that's all. I don't think, they will show a Zelda. (maybe a "there's something more...")
And they cannot show Pikmin AGAIN. There's still Wind Waker, but please: We know how the game plays/know the story. It's just a revamp. Everything else i think, is not ready. They are just slow.

3D Mario
Mario Kart
X
FE X SMT
Yarn Yoshi
Smash 4
Wii Party
Wii Fit
WWHD
Pikmin
TW101
Bayonetta 2
Retro's Game
 
But how many views do Nintendo directs get? The live streams I've watched have maybe a few thousand viewing - I guess YouTube and other channels like eshop adds a lot more.

But abandoning a big press event seems odd to me. They need to communicate more and show us more, yet they are planning closed events focusing on US releases?

A few thousand are viewing live. Iwata's presentation mentions that their videos are accumulating hundreds of thousands of views, mostly through the eShop.

With some of our recent installments of Nintendo Direct, it became common to see total views for a single video reach five hundred to six hundred thousand in a matter of about 10 days on the Nintendo eShop while they did not show apparent growth on YouTube, meaning that people do indeed actively watch our videos on the Nintendo eShop. It is no exaggeration to say that the most preferred viewing option has now become the Nintendo eShop, and it is not uncommon to find that approximately 60 to 70 percent of total views come from the Nintendo eShop.
 
I see no problem with this in theory, but it will all depend on the execution. If the Nintendo directs prove to be exciting, show surprises and prove a better way to focus on games it will end up being a brilliant move.

Pretty much where I'm at. I think the idea is a good one, but the question is can they pull it off.
 
what i only can see is the "3ds" lineup. there is no real WiiU lineup.
For the WiiU we only "knew" there are doing something, but i think they aren't ready with many games to show. Sure, we will see Mario Kart and something like Mario 3D. But that's all. I don't think, they will show a Zelda. (maybe a "there's something more...")
And they cannot show Pikmin AGAIN. There's still Wind Waker, but please: We know how the game plays/know the story. It's just a revamp. Everything else i think, is not ready. They are just slow.

They announced more details/infos about 3D Mario, Mario Kart and Smash Bros. I guess you completely missed that. They could also show (based on what we already know) X, W101, Bayonetta 2 and yes Zelda. We know basically jackshit about the changes they made.

Edit: Beaten like someone else.
 
so looking at nintendo's official youtube page the direct's got about 100-almost 600 thousand views...not sure if this includes people watching it multiple times or not but that seems pretty high.

their e3 direct last year has almost 1million views again not sure if it counts multiple views etc.

that's just on youtube. does this even include their ehop/facebook/ustream viewers as well?

just trying to get more clarification on the direct's viewership
 
If they go strictly with Directs there's potential for them to be used pretty strategically, peppering them out over the course of e3 to counteract Microsoft and Sony hype and keep people talking...hm.
 
Since when has one of the "big three" (in whatever iteration) NOT given an E3 press conference 8 months after they have released a home console?

For them to ditch a press conference (aimed at thet masses - and not just the press or trade people - we all know that E3 is aimed for the public in terms of exposure) when Nintendo's issues with the Wii U is all about perception and the requirement to raise profile, my thoughts are of one word:

Capitulation.
 
so looking at nintendo's official youtube page the direct's got about 100-almost 600 thousand views...not sure if this includes people watching it multiple times or not but that seems pretty high.

their e3 direct last year has almost 1million views again not sure if it counts multiple views etc.

that's just on youtube. does this even include their ehop/facebook/ustream viewers as well?

just trying to get more clarification on the direct's viewership
No, youtube doesn't count other sites' views, obviously. Plus there are different directs for USA/EU/Japan so that further divides the numbers for each. Not to mention unofficial re-uploads and what not.
 
It would if you could read.

I can read just fine, let's review again.

I won't watch it. I watched every Nintendo E3 press. Its about the event, experience. Like when people watch world cup in soccer even if they don't care about the soccer for most of the year(s), that makes it special. Personally I don't care about Nintendo, so I won't watch their direct crap.

You clearly state that you watch E3 conferences for the experience.

You give an example about watching an event without giving a shit about the content of said event.

You give an example of intentionally avoiding Nintendo Directs which feature game and hardware announcements without the pomp and circumstance.

You then cap it off by saying that you don't care about Nintendo, and thus don't care about the content on the presentation beyond the showmanship.

2 + 2 = 4
 
First of all, it sucks that they won´t be having their usual E3 conference. But, they will be at E3 and reveal games. Don´t get why they divided into smaller events, but I guess we will see.

Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided.

This is what I read from OP. Nothing about ND. Am I missing something or are we just assuming it will be a Nintendo Direct?
 
Since when has one of the "big three" (in whatever iteration) NOT given an E3 press conference 8 months after they have released a home console?

For them to ditch a press conference (aimed at thet masses - and not just the press or trade people - we all know that E3 is aimed for the public in terms of exposure) when Nintendo's issues with the Wii U is all about perception and the requirement to raise profile, my thoughts are of one word:

Capitulation.

You don't seem to be comprehending. They are ditching the format. Not the announcements. They will still very much address the masses through directs, well, directly. They are trying not to dilute the message by aiming at all different segments of the market in one holistic event and instead address each individually.
 
No, youtube doesn't count other sites' views, obviously.

then it seems the directs actually reach a much larger audience, at least that's the impression i'm getting.

if sony get millions of views for their ps4 unveil a few months back through advertising it online, i don't see why nintendo couldn't essentially do the same thing...perhaps work out some deal with gaming sites like ign, kotaku etc.

edit:

just saw your edit..from my initial look i didn't see very many other users uploading the ND videos, but i could be wrong.
 
First of all, it sucks that they won´t be having their usual E3 conference. But, they will be at E3 and reveal games. Don´t get why they divided into smaller events, but I guess we will see.



This is what I read from OP. Nothing about ND. Am I missing something or are we just assuming it will be a Nintendo Direct?

The excerpt in the original post immediately follows a quote from Iwata on the success of Nintendo Direct. Also, Nintendo Direct has been described as a means of Nintendo "directly" communicating with fans, specifically those at home. Presumably, there will be one during E3.
 
First of all, it sucks that they won´t be having their usual E3 conference. But, they will be at E3 and reveal games. Don´t get why they divided into smaller events, but I guess we will see.



This is what I read from OP. Nothing about ND. Am I missing something or are we just assuming it will be a Nintendo Direct?

There's more info at the link. Nintendo is dividing the big presentation into smaller events in order to target specific groups.

On the other hand, since we set out on new endeavors such as Nintendo Direct two years ago in October, we have been paying special attention to the fact that different people demand different types of information from us. For example, as video game fans are looking for information about games, it seems that they are less interested in sales figures that investors and analysts on the other hand attach much greater importance to, and distribution partners are looking for information on how we are going to market our products in the immediate future.
 
Every time I heard about the Wii from the non-core audience, it was because of an appearance on a talk show or in a magazine or on a news station.

It was never because they watched the E3 conferences. They barely know what E3 even is.

The core gamers will all hear about Nintendo's stuff regardless of whether they do a fucking presentation. the vast, vast majority of people, gamers included, don't watch them. They get the info elsewhere, in a way they want to digest it.
 
But how many views do Nintendo directs get? The live streams I've watched have maybe a few thousand viewing - I guess YouTube and other channels like eshop adds a lot more.

But abandoning a big press event seems odd to me. They need to communicate more and show us more, yet they are planning closed events focusing on US releases?

They have something like five games to show for Wii U, they have no third party support to show, they've already blown their load with 3DS announcements for the financial year and they have no sales figures worth celebrating.

So you're looking at a handful of new games we haven't seen and a load of stuff we've already seen strung out over 90-180 minutes. This is not a good idea.

Nintendo are doing E3 small this year because they have no other choice. This is a corner they have backed themselves into and this is the best way out.

I don't buy the "E3 conferences don't matter!" bullshit because they've mattered enough in the past and I don't buy the "They want to control the message" argument either because if you can't control the message coming from your own pre-planned, scripted stage show then you really have bigger problems with PR and product development than "stage show or YouTube?"

Nintendo are going small because they are now, in the scheme of things, small. Microsoft and Sony will have the weight of their own software and that of every single third party in the world behind them. Nintendo are on their own.

An E3 conference makes no sense for them, not because E3 conferences don't matter or because Nintendo Direct is better, but because it can do nothing but damage them to be compared to their competitors.
 
Not having an E3 conference is bad... really bad.

Missed opportunity to say "hey! Look at all the cool shit we've got coming!"

Unless they've got nothing.

Nintendo gave us cool shit back in January and again just a couple of days ago. We haven't seen or heard much about the games coming to Wii U so there's still a lot we do not actually know about. Some of these games may not even coming out in 2013, particularly Smash Bros and X.

We haven't seen anything significant from Bayonetta 2.
We haven't seen any footage of Wind Waker Remake.
We saw very brief footage of Yoshi's Epic Yarn.
We haven't seen any screenshots or footage of Super Mario 3D,Mario Kart, or Smash Bros 4.
We only know about Fire Emblem X Shin Megami in name only.
We haven't seen that much of X. We don't even know what the faces of the playable characters look like. We also don't know the game will be as big as Xenoblade's.
Iwata mentioned there's some unannounced Wii U titles planned for an end-of-year 2013 release, but we don't know any other info on it.
We don't know any new plans for updating NintendoTvii or details about the Summer system update.
 
So why have you been watching it in the past? Because it's live/audience? Not for the games or hardware?

These just really seem like incredibly asinine reasons to not watch what will probably amount to essentially the same thing minus canned applause.

Yes. Like I said before, do not underestimate the power of a media event.

I never watch football (soccer). I never watch the Premier League, or the UEFA whatevers.

But I always watch the FIFA World Cup. I watch all of the games for the quarterfinals onward and any big games in the pool phases. And so do billions of other people who aren't normally football fans.

Why? Because they know that lots of people will be watching it as well. They know that something big is happening and they want to be a part of it. They know that people will be talking about it and they want to be able to say what they thought about it.

Why do you think Apple hypes up an event for their next phone? Why do protest groups schedule their rallies at the same time as much larger events? Why does Ubisoft make announcements for announcements of the next Assassin's Creed game?

Because it gets people talking. It gets people tweeting. It gets hundreds of replies on GAF threads for things where no details have even been announced!

Marketers can't buy publicity like that. And luckily for them, they don't have to.
 
Yeah, they did that, but at least they didn't show their new consoles at Nintendo Direct, wanna know why? Cos nobody would watch that!

I think it has more to do with the fact that the Nintendo Directs didn't exist back then. If they were to announce it now I could see it coming via Nintendo Direct.
 
Yes. Like I said before, do not underestimate the power of a media event.

I never watch football (soccer). I never watch the Premier League, or the UEFA whatevers.

But I always watch the FIFA World Cup. I watch all of the games for the quarterfinals onward and any big games in the pool phases. And so do billions of other people who aren't normally football fans.

Why? Because they know that lots of people will be watching it as well. They know that something big is happening and they want to be a part of it. They know that people will be talking about it and they want to be able to say what they thought about it.

Why do you think Apple hypes up an event for their next phone? Why do protest groups schedule their rallies at the same time as much larger events? Why does Ubisoft make announcements for announcements of the next Assassin's Creed game?

Because it gets people talking. It gets people tweeting. It gets hundreds of replies on GAF threads for things where no details have even been announced!

Marketers can't buy publicity like that. And luckily for them, they don't have to.

I can't even tell if you're serious. Comparing the World Cup to E3? I need to go to bed.
 
I was waiting all year for the E3 conferences of the Big 3. Damn my luck.
It was the ultimate combo, new hardware from the other two and gajillion titles from nintendo because of panic mode.


:(
 
You don't seem to be comprehending. They are ditching the format. Not the announcements. They will still very much address the masses through directs, well, directly. They are trying not to dilute the message by aiming at all different segments of the market in one holistic event and instead address each individually.

How many who get their information from E3 read every single article and announcement?

The headlines are made on the first day, after the big three do their conference, which is usually streamed to many thousands of people globally. That is the format they have decided to ditch. Why do that when their main issue is getting the word out that the Wii U is a console worth buying, unless they dont have enough to provide that message?
 
They have something like five games to show for Wii U, they have no third party support to show, they've already blown their load with 3DS announcements for the financial year and they have no sales figures worth celebrating.

So you're looking at a handful of new games we haven't seen and a load of stuff we've already seen strung out over 90-180 minutes. This is not a good idea.

Nintendo are doing E3 small this year because they have no other choice. This is a corner they have backed themselves into and this is the best way out.

I don't buy the "E3 conferences don't matter!" bullshit because they've mattered enough in the past and I don't buy the "They want to control the message" argument either because if you can't control the message coming from your own pre-planned, scripted stage show then you really have bigger problems with PR and product development than "stage show or YouTube?"

Nintendo are going small because they are now, in the scheme of things, small. Microsoft and Sony will have the weight of their own software and that of every single third party in the world behind them. Nintendo are on their own.

An E3 conference makes no sense for them, not because E3 conferences don't matter or because Nintendo Direct is better, but because it can do nothing but damage them to be compared to their competitors.
If you think there is no interest to see Nintendo's foray into hd with some of their 8-digit selling franchises for the first time, sorry to say, but you are a little confused.
You speaking in absolutes like this without exactly knowing what they are planning to do is a little premature.
 
They have something like five games to show for Wii U, they have no third party support to show, they've already blown their load with 3DS announcements for the financial year and they have no sales figures worth celebrating.

So you're looking at a handful of new games we haven't seen and a load of stuff we've already seen strung out over 90-180 minutes. This is not a good idea.

Nintendo are doing E3 small this year because they have no other choice. This is a corner they have backed themselves into and this is the best way out.

I don't buy the "E3 conferences don't matter!" bullshit because they've mattered enough in the past and I don't buy the "They want to control the message" argument either because if you can't control the message coming from your own pre-planned, scripted stage show then you really have bigger problems with PR and product development than "stage show or YouTube?"

Nintendo are going small because they are now, in the scheme of things, small. Microsoft and Sony will have the weight of their own software and that of every single third party in the world behind them. Nintendo are on their own.

An E3 conference makes no sense for them, not because E3 conferences don't matter or because Nintendo Direct is better, but because it can do nothing but damage them to be compared to their competitors.

amongst a sea of shit, one good post.

PS you only need to go into the wiiu screen shot thread to see why they want to avoid direct comparison.
 
Yes. Like I said before, do not underestimate the power of a media event.

I never watch football (soccer). I never watch the Premier League, or the UEFA whatevers.

But I always watch the FIFA World Cup. I watch all of the games for the quarterfinals onward and any big games in the pool phases. And so do billions of other people who aren't normally football fans.

Why? Because they know that lots of people will be watching it as well. They know that something big is happening and they want to be a part of it. They know that people will be talking about it and they want to be able to say what they thought about it.

Why do you think Apple hypes up an event for their next phone? Why do protest groups schedule their rallies at the same time as much larger events? Why does Ubisoft make announcements for announcements of the next Assassin's Creed game?

Because it gets people talking. It gets people tweeting. It gets hundreds of replies on GAF threads for things where no details have even been announced!

Marketers can't buy publicity like that. And luckily for them, they don't have to.

You watched the PS4 livestream. You will watch the X720 livestream. ND is a livestream.

They have something like five games to show for Wii U, they have no third party support to show, they've already blown their load with 3DS announcements for the financial year and they have no sales figures worth celebrating.

So you're looking at a handful of new games we haven't seen and a load of stuff we've already seen strung out over 90-180 minutes. This is not a good idea.

Nintendo are doing E3 small this year because they have no other choice. This is a corner they have backed themselves into and this is the best way out.

I don't buy the "E3 conferences don't matter!" bullshit because they've mattered enough in the past and I don't buy the "They want to control the message" argument either because if you can't control the message coming from your own pre-planned, scripted stage show then you really have bigger problems with PR and product development than "stage show or YouTube?"

Nintendo are going small because they are now, in the scheme of things, small. Microsoft and Sony will have the weight of their own software and that of every single third party in the world behind them. Nintendo are on their own.

An E3 conference makes no sense for them, not because E3 conferences don't matter or because Nintendo Direct is better, but because it can do nothing but damage them to be compared to their competitors.

I wonder where these 3DS announcements have been made..
 
Clearly Nintendo had to back down since the press won't give a damn about the WiiU once the next gen consoles are shown at E3.
 
Yes. Like I said before, do not underestimate the power of a media event.

I never watch football (soccer). I never watch the Premier League, or the UEFA whatevers.

But I always watch the FIFA World Cup. I watch all of the games for the quarterfinals onward and any big games in the pool phases. And so do billions of other people who aren't normally football fans.

Why? Because they know that lots of people will be watching it as well. They know that something big is happening and they want to be a part of it. They know that people will be talking about it and they want to be able to say what they thought about it.

Why do you think Apple hypes up an event for their next phone? Why do protest groups schedule their rallies at the same time as much larger events? Why does Ubisoft make announcements for announcements of the next Assassin's Creed game?

Because it gets people talking. It gets people tweeting. It gets hundreds of replies on GAF threads for things where no details have even been announced!

Marketers can't buy publicity like that. And luckily for them, they don't have to.

Given how much reaction this news has generated in the few hours since it was announced, given that E3 will be on, and that whatever they do will potentially replace the conference anyway, what difference does it make? I mean it. The fact that it's not live means nothing. The information, the people, the everything will be the same. If people chose not to watch it, because of that arbitrary reason, well bully to them.

Why can't a Nintendo Direct focusing on games be as much hyped, if not more, than a live press conference?
 
How many who get their information from E3 read every single article and announcement?

The headlines are made on the first day, after the big three do their conference, which is usually streamed to many thousands of people globally. That is the format they have decided to ditch. Why do that when their main issue is getting the word out that the Wii U is a console worth buying, unless they dont have enough to provide that message?

You seemed to miss they will also host an event exclusively for the press. The headlines will derive from that. People globally will watch the direct stream.
 
You seemed to miss they will also host an event exclusively for the press. The headlines will derive from that. People globally will watch the direct stream.

I sincerely hope that you're right. But I feel the combination between the format that Nintendo have ditched and the new platform announcements by Sony and MS will render such headlines away from the front pages, so to speak.
 
E3 this gen has left a bad taste in my mouth. I like game reveals and all but I think Id rather just see them spread out over the year, specially when they are ready.
 
I sincerely hope that you're right. But I feel the combination between the format that Nintendo have ditched and the new platform announcements by Sony and MS will render such headlines away from the front pages, so to speak.
Platform unveils would attract more interest even with a normal E3 conference. Still I don't imagine the press will somehow forget to report on the Nintendo press event just as they wouldn't forget a conference.

People are not saying this Direct will be oh so amazing for sure, we don't know what they have, they're just saying it will have the same overall effect as a conference because they will have the same information a conference would, just presented in a different way, live for the journalists and with a direct for the rest of the world, plus whatever supplementary things they have we don't care about like the retailer events.

Those will all be on the same outlets a conference would be.
 
I sincerely hope that you're right. But I feel the combination between the format that Nintendo have ditched and the new platform announcements by Sony and MS will render such headlines away from the front pages, so to speak.

They aren't going to get any less press than they would if they had a traditional conference.
 
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